People-based services are often prone to fluctuations in quality from one time period to
the next.
a. True
b. False
Breakeven analysis is a tool that marketers are most likely to employ during
the______________stage of the new-product development process.
a. screening
b. concept testing
c. business analysis
d. product development
e. test marketing
The primary purpose of a(n)___________is to bring buyers and sellers together.
a. commission merchant
b. selling agent
c. manufacturers’ agent
d. intermediary
e. broker
A company which is not involved in manufacturing but brings together buyers and
sellers in different countries is usually referred to as a____ .
a. franchise
b. contract manufacturer
c. strategic intermediary
d. trading company
e. licensee
A venture team has the authority to execute plans for the development of products.
a. True
b. False
The is the difference in value between a nation’s exports and its imports.
a. net trade value
b. export/import ratio
c. gross domestic product
d. balance of payments
e. balance of trade
The undifferentiated targeting strategy for finding a target market will likely not be
successful if:
a. product positioning is needed.
b. the firm defines the total market as its target market.
c. people within the market have heterogeneous needs.
d. people within the market have homogeneous needs.
e. the firm is capable of developing a single marketing mix that satisfies all people’s
needs.
Veronica Montez works for Bicardi at a location away from the manufacturing plants.
She provides wholesale services to wholesale and retail customers, but her facility does
not carry inventory. Veronica works at a___________.
a. sales branch
b. manufacturers’ agency
c. sales office
d. retail outlet
e. commission brokerage
A single leader who controls and organizes a marketing channel is known as a:
a. channel champion.
b. distribution leader.
c. marketing maverick.
d. channel captain.
e. lead distributor.
In developing a company sales forecast, the forecasting methods are limited to surveys
and correlation methods.
a. True
b. False
A product under non-price competition would most likely not succeed in the market if:
a. a new advertising campaign is established for it.
b. it is easy to duplicate.
c. it is packaged differently from similar products.
d. it is priced near the competitors’ price.
e. its quality has been upgraded.
Which of the following is true about Europe?.
a. All European countries use a common currency, the euro, except for France, which
uses its own currency.
b. All European countries use a common currency, the euro, except for England, which
uses its own currency.
c. All European countries use a common currency, the dollar, except for Greece, which
uses its own currency.
d. All European countries use a common currency, the euro, except for Germany, which
uses its own currency.
e. All European countries use a common currency, the euro, except for Austria, which
uses its own currency.
Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy’s. She
reads the message and sees the pictures of the new salads. With reference to the
communication process, which of the following is true?
a. Sierra is the receiver and Wendy’s is the source of this communication.
b. Sierra is the source and Wendy’s is the promoter of this communication.
c. Sierra is the decoder and Wendy’s is the receiver of this communication.
d. Sierra is the sender and Wendy’s is the receiver of this communication.
e. Sierra is the communication channel and Wendy’s is the source of this
communication.
A salesperson should not attempt to close a transaction until he or she has finished the
entire presentation.
a. True
b. False
Cash and Carry is a store that carries food, clothing, and household goods at lower price
margins than other nearby stores. There is little service provided and customers have to
bag their own purchases. Cash and Carry is most likely an example of a _____.
a. department store
b. category killer
c. discount store
d. supermarket
e. warehouse showroom
Any constituent who has a claim in some aspect of a company’s products, operations,
markets, industry, or outcomes is known as a(n):
a. director.
b. customer.
c. employee.
d. manager.
e. stakeholder.