Customers will more easily recognize a new product as belonging to a particular
product category if the marketers use _____.
a. family branding
b. innovative packaging
c. category-consistent packaging
d. category labeling
e. product category packaging
Marketing ethics refers to principles and standards that define:
a. improper behavior in marketing.
b. acceptable conduct in society.
c. improper behavior in business.
d. acceptable conduct in marketing.
e. acceptable conduct in general.
All members of an industry are bound to follow trade association guidelines.
a. True
b. False
Communication can be viewed as a circular process because:
a. during feedback, the receiver can be viewed as the source of the message while the
original source becomes the receiver.
b. the message goes from encoding by the source to decoding by the receiver.
c. during a personal selling situation, both verbal and nonverbal feedback can be very
fast and immediate.
d. channel capacity is determined by the least efficient component.
e. the message goes from person to person.
The three major levels of market coverage are intensive, selective, and exclusive
distribution.
a. True
b. False
When a firm has many potential competitors and tries to develop a marketing strategy
to differentiate its products from the competitors’ products, is said to exist in the
competitive environment.
a. oligopoly b. monopoly
c. pure competition
d. oligopolistic competition
e. monopolistic competition
Age, rate of product use, location, and gender are all examples of common:
a. demographic variables.
b. geographic characteristics.
c. targeting strategies.
d. psychographic variables.
e. segmentation variables.
Cultural differences do not affect marketing negotiations and decision-making behavior.
a. True
b. False
Sonic Inc. communicates with its customers through_______ ,which is the most popular
social networking site in the world.
a. MySpace
b. Twitter
c. LinkedIn
d. Facebook
e. Blogs
During the market orientation, businesspeople realized that if they could produce
products efficiently, customers would buy them.
a. True
b. False
As a famous food products brand tries to decide how to introduce its new line of
breakfast bars, it considers all the advantages and disadvantages of the various
consumer sales promotion methods. After careful consideration, the brand decides to
use , which are the most widely used form of consumer sales promotion.
a. free samples
b. rebates
c. point-of-purchase displays
d. coupons
e. cents-off offers
The terms of sale are negotiated during the evaluation of alternatives stage of the
consumer decision-making process.
a. True
b. False
Reductions for transportation and other costs related to the physical distance between
buyer and seller are known as:
a. base-point pricing.
b. freight absorption pricing.
c. penetration pricing.
d. location pricing.
e. geographic pricing.
If a newly formed country wanted to increase its international trade and reduce
worldwide tariffs, it would most likely try to become a part of .
a. NAFTA
b. WTO
c. MERCOSUR
d. APEC
e. EU
Which of the following options emerges as a possibility if a company makes a
long-term commitment to a foreign market that has a promising political and economic
environment?
a. Exporting
b. Joint venture
c. Limited exporting
d. Direct ownership
e. Licensing
At the stage of the personal selling process, a salesperson asks the prospect to buy the
product.
a. proposal
b. closing
c. overcoming objections
d. approach
e. trial
In the distribution channel for Domino’s Pizza, channel members are linked by legal
agreements that spell out the obligations and rights of each member. This is an example
of a(n)___________-vertical marketing system.
a. contractual
b. administered
c. corporate
d. negotiated
e. institutional
Most businesses try to control the level of quality in the parts they buy from suppliers.
Most firms develop standards for in order to achieve their quality goals.
a. how many different suppliers they use
b. the number of inelastic demands made
c. controlling when shipments will arrive
d. the percentage of defects allowed
e. how long the parts should last
A sustainable competitive advantage is one that cannot be copied by a firm’s
competitors.
a. True
b. False