The U.S. and Japanese economies are more integrated than are the U.S. and Canadian
economies.
a. True
b. False
An oligopoly exists when a firm offers a product that has no close substitutes, making
the firm the sole source of supply.
a. True
b. False
In what type of sampling does every element have a known chance of being selected for
study?
a. Quota
b. Stratified
c. Poll
d. Nonprobability
e. Probability
The receiver’s response to a message is___________for the source.
a. feedback
b. the communications channel
c. noise
d. channel capacity
e. pioneer promotion
Abby is a marketing consultant who specializes in small businesses. Her current client
is very interested in estimating the costs for the coming year, in order to find the
break-even point. Abby knows this is an important financial statistic because below the
break-even point, the firm operates:
a. with fixed costs only.
b. with minimal variable costs.
c. with no revenue.
d. with minimal profit.
e. at a loss.
In marketing, family packaging means .
a. packaging products in a quantity suitable for use for an average-sized family
b. putting a set of related products all in the same package
c. making all of a company’s or product line’s packaging look similar
d. putting the same brand name on all a company’s products
e. designing and selling only products that are related
Retail facilities located in big, low-cost buildings with large on-premise inventories and
minimal services are called
_____.
a. catalog showrooms
b. category killers
c. warehouse showrooms
d. warehouse clubs
e. display outlets
Costs are a major issue when establishing price.
a. True
b. False
Wealth enables consumers to gain buying power. a. True
b. False
Online focus groups gather data from large and geographically diverse groups in a less
intensive manner than focus-group interviews.
a. True
b. False
Which of the following are the three primary tasks of order processing?
a. Order receipt, order delivery, order follow-up
b. Order handling, inventory management, order delivery
c. Materials handling, warehousing, order delivery
d. Order handling, order entry, order delivery
e. Order receipt, order checking, order delivery