The management at Allied Electronics is having difficulty in raising the introductory
price on system components to cover the increased costs of producing the sensing
devices for home security systems. Apparently, Allied used a(n)____________strategy
in pricing these components. a. odd-even
b. skimming
c. lining
d. penetration
e. psychological
Marketing information systems and marketing research have changed rapidly because
customers and companies around the world have been linked by .
a. the computer
b. the super database
c. the Interactive network
d. electronic online services
e. evolving telecommunications
Family influences are not directly related to purchasing decisions.
a. True
b. False
Situational influences can be classified into five different categories including physical
surroundings, social surroundings, personality, purchase reason, and time perspective.
a. True
b. False
Danielle Robinson, account representative for EXpert Advertising, tells D’Orazio Tile
Products that she is proposing to use 5 full-page, four-color ads in home-decorating
magazines to achieve an increase in consumer and builder inquiries of 15 percent. This
approach is an example of _____method of determining advertising expenditure levels.
a. competitive parity
b. percent of sales
c. arbitrary
d. affordability
e. objective-and-task method of determining advertising expenditure
Collin Roberts, Purchasing Manager of Roberts Constructions, is planning to buy a
used excavator. Collin should make his purchasing decision based on the .
a. equipment’s description
b. equipment’s inspection
c. samples provided by the seller
d. specifications mentioned by the seller
e. reputation of the seller
When a push policy is used in promoting a particular product, the producer promotes
the product directly to consumers.
a. True
b. False
The tobacco industry in the United States is dominated by three large companies. When
any one of these companies changes its price on tobacco products, the other two
companies quickly adjust their prices to match it. From these characteristics, the
tobacco industry could bestbe described as:
a. price sensitive.
b. opportunistic.
c. monopolistic competition.
d. an oligopoly.
e. a monopoly.
The advantages of catalog retailing include efficiency and convenience for customers
because they do not have to visit a store.
a. True
b. False
Brand insistence is the strongest degree of brand loyalty but the least common type of
brand loyalty.
a. True
b. False
Scott, a buyer for a medium-sized company, is assessing the value of competing
software products for use in his firm. Which of the following would notbe a customer
benefit considered in his determination of the value of software products?
a. Speed of delivery b. Ease of installation
c. Availability of technical support
d. Availability of training assistance
e. Monetary price