Which of the following is true about NAFTA?
a. The NAFTA effectively merged Canada, Brazil, and the United States into one
market.
b. It will increase the total output of goods and services to foreign markets.
c. It will decrease the total number of jobs in the United States.
d. It eliminated virtually all tariffs on goods traded between the United States, Canada,
and Mexico.
e. It will reduce the number of illegal aliens in the United States.
When Sophie buys organic produce for her household using a channel with only one
intermediary, that intermediary is classified as a:
a. retailer.
b. wholesaler.
c. broker.
d. functional middleman.
e. producer.
Manufacturers of convenience products such as chewing gum reach customers through
thousands of retailers.
Which of the following marketing channels do these manufacturers most likely to use?
a. Producer, consumer
b. Producer, wholesaler, retailer, consumer
c. Producer, wholesaler, agent, retailer, consumer
d. Producer, retailer, consumer
e. Retailer, consumer
Characteristics of individuals, groups, or organizations that are used for dividing a total
market into smaller homogeneous groups are called variables.
a. marketing
b. classification
c. segmentation
d. stratification
e. dividing
Many people now seek recommendations from social media friends before conducting
other kinds of searches.
a. True
b. False
Profits decline in the maturity stage, largely because of increased competition.
a. True
b. False
Creative selling, which requires that salespeople recognize a potential buyer’s needs and
then provide the prospect with the necessary information, is performed by:
a. order takers.
b. order getters.
c. missionary salespeople.
d. trade salespeople.
e. technical salespeople.
When asked where Laser Tools Inc., markets its products, company president and
founder Roger Helms says that “the world is just one big market.” He feels anyone not
taking this stance is systematically passing up profitable business. Helms’s international
marketing strategy is best described as:
a. customization of marketing.
b. globalization of marketing.
c. limited exporting.
d. full-scale international marketing.
e. export agenting.
When one company in a marketing channel has the ability to influence another
member’s goal achievement, the company has:
a. channel control.
b. channel power.
c. marketing leadership.
d. a channel captain.
e. distributive influence.
Marketers are most interested in of consumers. a. wealth
b. disposable income
c. discretionary income
d. total income
e. extra income
is the use of two or more brands on one product.
a. Brand extension
b. Brand licensing
c. Family branding
d. Co-branding
e. Cohort branding
If Green Giant wants to provide its resellers with a secondary incentive to stimulate
repurchases after an initial consumer coupon campaign for its latest product, it can offer
resellers a sum of money for each unit purchased. This type of sales promotion is a:
a. buying allowance.
b. count-and-recount allowance.
c. scan-back allowance.
d. buy-back allowance.
e. merchandise allowance.
Vertical channel integration:
a. results in two or more different management teams for each member of the channel.
b. is made possible when a large corporation divests itself of smaller subsidiaries.
c. is a shift back to the conventional channel of distribution.
d. combines institutions at the same level of operation.
e. is made possible by purchasing the operations of a link in the channel.
Which of the following retail stores invests the most in atmospherics?
a. Target
b. Sears
c. Neiman Marcus
d. Macy’s
e. Dick’s Sporting Goods