Archives: Quiz

Some support personnel, such as trade salespeople, may perform order-taking functions in addition to support functions. a. True b. False When Zappos Inc., an online marketer of shoes, accessories, and clothing, contracts out the physical distribution task to third parties […]

Relationship marketing is short-term, mutually beneficial arrangements in which the buyer and seller focus on the creation of satisfying exchanges. a. True b. False When making habitual purchases, a consumer engages in extended decision making behavior. a. True b. False […]

A popular branding strategy involves , an agreement in which a company permits another organization to use its brand on other products for an authorizing fee. a. brand licensing b. brand extensions c. dual-branding d. co-branding e. cooperative branding A […]

Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during the___________phase of the new-product development process. a. commercialization b. screening c. concept testing d. product development e. test marketing Emily Dawson and seven other people were hired […]

A mill in Utah buys grains from cultivators in the western region. Which of the following is a buying method that should be used by the purchasing agent of the mill? a. Description b. Inspection c. Sampling d. Negotiation e. […]

The Swatch Group is the parent company of the most successful wristwatch of all time, the Swatch. Headquartered in Switzerland, The Swatch Group recently entered into a partnership with a company in France to make the packaging materials for all […]

Procter & Gamble markets Cheer detergent to young singles and couples and Tide detergent to families. Procter & Gamble is using a(n)_____ targeting strategy for laundry detergents. a. multiuse b. differentiated c. stratified d. undifferentiated e. concentrated The time lag […]

Retailers like Costco and Walmart are considered to be members of the market. a. reseller b. customer c. producer d. institutional e. services Scenario 15.2 Use the following to answer the questions. The manufacturers of Whizz, a new laundry detergent, […]

Which of the following statements about price elasticity is false? a. Steak is an example of a product that has an elastic demand for most people, because when price goes up quantity demanded goes down. b. Elasticity of demand is […]

United Clothes, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of channel is called: a. horizontal integration. b. vertical integration. c. multilevel integration. d. retail […]

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer. a. True b. False St. Jude’s Hospital decides to redo its kitchen with new flooring, cabinets, counters, and […]

In a brand licensing arrangement, the licensee is responsible for . a. providing the brand name to another organization for use in promoting products b. collecting the royalties from sales of the licensed products c. half of the financial losses […]

Westin Hotels, Inc. has an objective of achieving a 25 percent return from its overall sales. This is an example of a pricing objective. a. market share b. cash flow c. return on investment d. profit e. status quo In […]

A distinguishing factor between a brand name and a brand mark is that a brand name . a. creates customer loyalty b. consists of words c. identifies only one item in the product mix d. is registered with the U.S. […]

Signs, counter pieces, racks, and self-service cartons are all forms of: a. rebates. b. demonstrations. c. retail media. d. premiums. e. point-of-purchase displays. The old Standard Industrial Classification system is more comprehensive than NAICS. a. True b. False Answer: False […]

Socially responsible business practices have provided all of the following benefits except: a. creating goodwill toward the organization. b. attracting employees. c. reducing marketing costs. d. generating publicity for the firm. e. positively impacting local communities. In the context of […]

The undifferentiated strategy can be effective for an organization that has a homogeneous market and can develop and maintain a single marketing mix. a. True b. False Sales are most likely to have a direct relationship to product availability for […]

The step of the personal selling process in which a salesperson contacts a potential customer is called: a. making the presentation. b. following up. c. the preapproach. d. the approach. e. prospecting. Differential pricing means different buyers pay different prices […]

When individuals’ behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as . a. family behavior recording b. single-source data c. individual consumer jury d. advertisement exposure data e. detailed market […]

Which of the following survey methods has the potential to offer quick response at a lower cost than traditional mail and telephone surveys? a. Total population surveys b. In-home (door-to-door) interviews c. Focus-group interviews d. Personal interview surveys e. Online […]

When working as a summer intern for a local retail store, Jane Halverson was sent to the library to look up data on population forecasts for the city of San Antonio. The population information she found would be considered . […]

When a company that produces computer printers prices them low, but the ink required to operate the printer is priced higher per relative usage, it is using: a. bait pricing. b. premium pricing c. penetration pricing. d. price lining. e. […]

Scenario 12.4 Use the following to answer the questions. The BASF Chemical Company in Germany has developed a new rubberized coating. The product is used on cell phones and other hand-held electronic devices that give them protection from falls and […]

Wholesalers play a major role in creating time, place, and possession utility and, in some cases, form utility. a. True b. False A public warehouse is a: a. business that leases storage space and related facilities for distribution to other […]

With respect to the components of a communication process, the process of putting one’s thoughts (meaning) into signs (symbols) is called: a. decoding. b. noise. c. interference. d. channelizing. e. encoding. Maria Martinez works for a cosmetics manufacturer and is […]

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called advertising. a. institutional b. product c. organizational d. pioneer e. advocacy Tech Silicon buys silicon which is […]

Generally, consumer sweepstakes are more popular than consumer contests. a. True b. False Advertising, personal selling, sales promotion, and public relations are called: a. promotion mix ingredients. b. marketing mix components. c. characteristics of a product. d. advertising tools. e. […]

Darius Group, a marketer of high-fashion products, achieved a company turnaround by ensuring that its brand had the same image and proper display around the world. It also lowered prices on some items, like handbags, to be more competitive. This […]

Services delivered through machines such as computer kiosks, ATMs, and vending machines can reduce the________aspect that arises from increased contact with human employees. a. intangibility b. perishability c. inseparability d. heterogeneity e. tangibility A market segment profile deals primarily with […]

During the stage of the product life cycle, weaker competitors are squeezed out of the market. a. maturity b. growth c. introduction d. market reduction e. decline In relation to international marketing, which of the following best describes direct ownership? […]

The term “cultural branding” describes how a brand conveys a powerful myth that consumers find useful in cementing their identities. a. True b. False Assuming everything else equal, the most cost-efficient way for British Petroleum to transport crude oil from […]

Brand uniqueness is not important in non-price competition. a. True b. False Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem: a. […]

One way that Reiko Inc., a Japanese manufacturer of automobiles and motorcycles, evaluates its product and service level is by how well it ranks on the J. D. Power & Associates Sales Satisfaction Survey. In doing so, Reiko is: a. […]

A psychological price is designed to encourage purchases on the basis of rational response rather than on the basis of emotional reactions. a. True b. False Use the following to answer the questions. The Presto Company manufactures several types of […]

Toyota’s sponsorship of a major Professional Golf Association tournament would be an example of a(n)_____ tool. a. advertising b. public relations c. sales promotion d. publicity e. personal selling Supply chains driven by firmÂestablished goals focus on the ‘œoperative priorities’ […]

Barnes and Noble Corp. sells online through its website, while also selling through physical store locations. This type of retailing is referred to as: a. bricks-and-clicks. b. side-by-side. c. bricks-and-mortar. d. online-specialty. e. web-only. A wholesaler that carries a wide […]

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This […]

An offshoot of mail surveys,_____ have shortcomings because the people who participate in them generally have higher incomes and education levels than the general population. a. purchase diaries b. telephone surveys c. online surveys d. focus-group interviews e. immediate feedback […]

A concession in price in business markets to achieve a desired goal is called a(n): a. allowance. b. objective-oriented discount. c. cash discount. d. trade discount. e. cumulative discount. Advertising is one element of the promotion mix that is too […]

Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing? a. There are no risks involved with allowing a foreign franchisee. b. The franchiser does not have to put up […]

When certain consumer products are in high demand, producers might buy extra materials and equipment and when demand subsides, producers will cut back on their material purchases. This describes a(n)____ demand. a. joint b. inelastic c. consumer d. fluctuating e. […]

The marketing concept is bestdefined as: a. a customer’s subjective assessment of benefits relative to costs in determining the worth of a product. b. a philosophy stating that an organization should try to satisfy customers’ needs through a coordinated set […]

At the heart of the ______are agreements that provide legal ground rules for international commerce and trade policy. a. United Nations b. ASEAN c. MERCOSUR d. WTO e. APEC are agreements that provide legal ground rules for international commerce and […]

The most basic principles of marketing ethics are: a. philanthropic responsibilities. b. economic responsibilities. c. not determined by stakeholders. d. written as laws and regulations. e. determined only by stakeholders. Someone who generates his or her own media outlets, such […]

When Chrysler produces new model vehicles, it discontinues production of previous year’s model. However, when Apple brings out a new iPhone, it continues to produce the previous version for at least some period of time. Chrysler’s newÂproduct strategy is an […]

Marketing citizenship refers to an organization’s obligation to maximize its positive impact and minimize its negative impact on society. a. True b. False Scenario1.1 Use the following to answer the questions. Greensprings Cemetery in upstate New York, offers a full-service […]

Both production and consumption of services occur at the same time. a. True b. False Refer to Scenario 3.1. Milton Hershey contributed resources to the community to improve the overall quality of life for consumers, employees, and the community in […]

Suppose that a retail store conducts a mail survey of its customers and finds that 50 percent of the customers believe store personnel are “courteous.” Which benchmark or comparison would be most useful for interpreting this result? a. The annual […]

Madison is responsible for the freight transportation of products sold by Richland Tech, a producer of cooking oils sold to large institutions. Since Madison needs to schedule freight transportation with the mode that provides the most flexible schedules and routes, […]

Dividing the percentage change in quantity demanded by the percentage change in price gives the: a. prestige demand curve. b. break-even point. c. marginal cost curve. d. price sensitivity curve. e. price elasticity of demand. Developing a list of potential […]