Wholesalers play a major role in creating time, place, and possession utility and, in
some cases, form utility.
a. True
b. False
A public warehouse is a:
a. business that leases storage space and related facilities for distribution to other firms.
b. large, centralized warehouse that focuses on moving rather than storing goods.
c. company that provides a complete array of logistical services for businesses.
d. company-operated facility for storing and shipping products.
e. warehouse used to store the personal property of many different customers.
For many consumers, the pages near the back of magazines with dozens of very small
black and white advertisements exceed their:
a. channel capacity.
b. threshold of awareness. c. encoding abilities.
d. transmission limitations. e. noise limit.
Products can be goods, services, or ideas.
a. True
b. False
The three major types of nonstore retailing are:
a. direct marketing, direct selling, and automatic vending.
b. direct selling, automatic vending, and catalog retailing.
c. direct marketing, direct selling, and mail-order.
d. automatic vending, direct selling, and telemarketing.
e. telemarketing, door-to-door sales, and mail-order.
______uses the Internet, mobile, and interactive channels to develop communication
and exchanges with customers.
a. Digital marketing
b. Digital media
c. Electronic marketing
d. Digital electronics
e. E-marketing
Adocell Inc., a multinational electronics company, purchased Plutolyte Co., a battery
company, and now operates this division as a separate profit center within the firm. In
this example, Plutolyte Co. is a typical example of a
_____.
a. strategic business unit b. marketing program
c. non-profit sector d. competitor
e. core competence
The two ways governments make purchases are:
a. cash or credit.
b. contracting previous suppliers and bids.
c. bids and negotiated contracts.
d. lottery system and contract negotiations.
e. request for new purchases and recurring orders.
Areo Ceiling Fans buys electrical wire for use in producing its ceiling fans. Which of
the following types of markets does Areo fall in?
a. Resale
b. Wholesale
c. Customer
d. Consumer
e. Business
Globalization of markets requires developing marketing strategies as if the world were
one market. Which of the following marketing mix variables is most difficult to
standardize for globalization?
a. Brand name
b. Package
c. Media allocation
d. Labels
e. Product characteristics
Created a company match it core competency to opportunity either discovered the
market place.a. market opportunity
b. marketing objective
c. competitive advantage
d. strategic window
e. competitive opportunity
Reseller markets consist of intermediaries that buy finished goods and resell them for
profit.
a. True
b. False
The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a
promotional program with both push and pull policies. Dyson only sells its products
through retailers who carry high-end household electronics items. For the pull policy,
Dyson will most likely use__________.
a. rebates to the customer
b. personal selling done by the retailer’s employees
c. advertising and a bonus to the retailer for every vacuum cleaner sold
d. sales promotion
e. discounts to the retailer
When marketers at Consolidated Mustard Company tried to determine demand for their
product, they found that at 50 cents, consumers wanted 2,000 jars; at $1.00, they
wanted 6,000 jars; and at $1.50, they wanted 4,000 jars. What can Consolidated
conclude?
a. Consolidated did poor market demand research.
b. Consolidated has an elastic product.
c. Consolidated has an inelastic product.
d. Consolidated mustard is a prestige product.
e. Consolidated mustard has a normal demand curve.