Madison is responsible for the freight transportation of products sold by Richland Tech,
a producer of cooking oils sold to large institutions. Since Madison needs to schedule
freight transportation with the mode that provides the most flexible schedules and
routes, which of the following should she use?
a. Trucks
b. Waterways
c. Warehousing
d. Pipelines
e. Railroads
Ariana is planning to open an upscale dress boutique. She is evaluating ease of
movement to and from sites, vehicular traffic, types of stores in the area, and
transportation networks. At the moment, which of the following strategic retailing
issues is Ariana concerned with?
a. Store location
b. Production depth
c. Product mix
d. Scrambled merchandising
e. Retail positioning
______bridges customers with marketers as well as other customers.
a. Accessibility
b. Addressability
c. Interactivity
d. Connectivity
e. Control
Which of the following service characteristics results in variability of service quality
yet provides opportunity for customizing services to match the specific needs of
individual customers?
a. Tangibility
b. Perishability
c. Heterogeneity
d. Intangibility
e. Inseparability
Delivery, installation, financing, repair, warranties, and guarantees are all examples of
product features.
a. True
b. False
Which of the following is an element of the marketing mix that is used to increase the
level of awareness of a product or company?
a. Communication
b. Product
c. Price
d. Distribution
e. Promotion
Secondary data cannot be obtained from .
a. trade journals
b. the government
c. international sources d. surveys
e. computerized literature retrieval databases
Stacey and Evan are preparing budgets for a new product as well as finalizing plans for
the full-scale manufacturing and marketing of the new Genie-Vac. They are in
the___________phase of the new-product development process.
a. test marketing
b. business analysis
c. concept testing
d. product development
e. commercialization
SwissÂbased Nestlé has taken a global approach to marketing its chocolate products.
Which of the following is most
easily standardized?
a. Product
b. Promotion
c. Distribution
d. Advertising
e. Price
A retailer is an organization that purchases products for the purpose of reselling them
to__________.
a. other retail organizations.
b. the government.
c. the ultimate consumers.
d. the wholesalers.
e. nonprofit organizations.
It is impossible for a foreign subsidiary to develop a local identity because it seldom
employs personnel from the country within which it operates.
a. True
b. False
Discuss the role of merchant wholesalers. When is a producer most likely to use them?
Define green marketing.
How does sales promotion differ from promotion in general?
List four marketing mix variables and describe each one of them.
What are the major advantages of the North American Industry Classification System
(NAICS) compared to the Standard Industrial Classification (SIC) system?
What are reference prices and how do customers use them?
List and explain the six distinguishing characteristics of services.
Explain the concept testing phase of the new-product development process, and state its
importance.
How does the level of involvement affect the type of consumer problem-solving process
that a person uses?