Some support personnel, such as trade salespeople, may perform order-taking functions
in addition to support functions.
a. True
b. False
When Zappos Inc., an online marketer of shoes, accessories, and clothing, contracts out
the physical distribution task to third parties such as UPS, this arrangement is known
as___________. This is due to the fact that UPS does nothave managerial authority
within the Zappos marketing channel.
a. illegal
b. logistics
c. warehousing
d. wholesaling
e. outsourcing
When Ikea Inc. showcases rooms of furniture on its website, it lists each item in the
room. However, if customers like all of the items, they can purchase them as a bundle.
Which of the following aspects of the marketing mix is being adopted by Ikea?
a. Price
b. Promotion
c. Distribution
d. Product
e. Target market
Supermart, a megastore, recently placed an order with the Kahn Corporation for
hotdogs. Their usual weekly order is for 10 cases. However, since the upcoming
weekend includes a holiday, this time Supermart places an order for 100 cases of
hotdogs. Which of the following types of purchase does this particular holiday week’s
purchase represent?
a. New-task buying
b. Repetitive buying
c. Institutional buying
d. Straight rebuy
e. Modified rebuy
Stefanie is shopping for groceries at her local supermarket. As she picks up laundry
detergent, she sees the display of bathroom cleaners and remembers that she is about to
run out of it at home. Stefanie tries to remember the specific brand that she used last
time, because she thought that was the best in terms of performance and value. In terms
of the consumer buying decision process, Stefanie’s trying to remember what brand she
last used is an example of .
a. internal information search
b. evaluation of alternatives
c. post purchase evaluation
d. evaluation of alternatives
e. post purchase evaluation
If Wilson Sporting Goods faces a standard demand curve that exists for most products,
as it raises the price of its tennis rackets, the:
a. quantity demanded goes down.
b. demand remains constant.
c. quantity demanded increases.
d. demand increases.
e. break-even increases.
Regardless of the extent to which a firm chooses to globalize its marketing strategy,
extensive environmental analysis and marketing research are necessary to understand
the needs and desires of the target market(s) and successfully implement the chosen
marketing strategy.
a. True
b. False
Nathan is trying to decide which shipping company to use to transport his custom-made
furniture to customers.
Nathan is facing a decision about:
a. order entry.
b. order completion.
c. just-in-time.
d. order handling.
e. order delivery.
After observing an increase in both the number of consumers who are
environmentally-conscious and the number of consumers who are seeking vehicles that
use less gasoline, several car manufacturers have developed hybrid automobiles. This is
an example of identifying and capitalizing on a while the strategic window is open.
a. marketing mix
b. market opportunity
c. marketing objective
d. requirement
e. core competency
The fact that senior citizens are charged a lower price at movie theaters than younger
adults is an example of_________pricing.
a. price-line
b. promotional
c. professional
d. differential
e. psychological