Generally, consumer sweepstakes are more popular than consumer contests.
a. True
b. False
Advertising, personal selling, sales promotion, and public relations are called:
a. promotion mix ingredients.
b. marketing mix components.
c. characteristics of a product.
d. advertising tools.
e. nonpersonal communication tools.
Importing is the sale of products to foreign markets.
a. True
b. False
The total amount of disposable income is affected by the amount of taxes consumers
pay. a. True
b. False
_______competitors are the mostsignificant to marketers because buyers see the
different products of these firms as direct substitutes for each other.
a. Oligopolic
b. Total budget
c. Generic
d. Product
e. Brand
When a seller’s costs are usually determined during or after a product is made, and then
a specified percentage or dollar amount is added to the cost to establish a price, an
organization is using__________pricing.
a. markup
b. demand-based
c. differential
d. cost-plus
e. expense-based
A sales representative of a soft drink company travels to various restaurants to
determine how much syrup the customer needs for the coming period. This sales
representative would be classified as a(n)_____:
a. order getter.
b. inside order taker.
c. field order taker.
d. missionary salesperson.
e. trade salesperson.
Mark Bradley’s company takes orders from its collection of retail customers and
arranges the delivery of goods directly from manufacturers or other wholesalers to its
customers’ businesses. Mark is operating as a___________.
a. mail-order wholesaler
b. drop shipper
c. desk wholesaler
d. truck jobber
e. specialty-line wholesaler
Olivia is the manager of Human Resources for Zappos.com. She is currently reviewing
the sales force compensation method used at Zappos.com to determine if there is a
better way to manage compensation. Olivia knows that the______ method is easy to
administer, yields more predictable selling expenses, and provides sales managers with
a large degree of control over salespeople.
a. straight commission
b. salary plus bonus
c. salary and commission
d. straight commission and combination
e. straight salary
Viral marketing is an attempt to incite publicity and public excitement surrounding a
product through a creative event.
a. True
b. False
Redbox, ProActiv, and Clinique all sell their products through automatic vending,
which is:
a. a type of nonstore retailing.
b. a specialty line retailer.
c. not considered a form of retailing.
d. a type of direct selling.
e. a form of franchising.
Colin McKinney, director of marketing for Greenwald Industrial Products, complains to
his advertising director that the continuing slump in orders has apparently been
perpetuated by the firm’s failure to have the necessary advertising expenditures. Based
on this information, Greenwald is most likely using______ the approach determine its
advertising expenditures.
a. percent-of-sales
b. objective-and-task
c. competition-matching
d. arbitrary
e. judgmental