Archives: Quiz

Costco believes that most of its sales are to small businesses rather than consumers, and that women are more likely to be making the purchasing decisions. This is an example of a(n) ______that Costco could test through marketing research. a. […]

New products seldom generate enough sales to bring immediate profits. a. True b. False When the managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that is an integral part […]

Ads for beauty products often suggest that purchasing these products will bring love, helping to fulfill one’s social needs. a. True b. False Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation […]

Segmentation variables are characteristics of individuals, groups, or organizations in a total market. a. True b. False The focal point of all marketing activities is its: a. products. b. marketing mix. c. profits. d. sales. e. customers. Answer: e Reference […]

Setting prices for business products is very similar to setting prices for consumer products. a. True b. False The fact that business customers purchase products to be used directly or indirectly in the production of goods and services to satisfy […]

Marketers can control the perception of potential buyers. a. True b. False If a nonsmoker dines in a restaurant that does not impose a restriction on smoking, the overall quality of service experienced by the nonsmoking customer probably declines if […]

Estimates of sales are an important component of the business analysis stage of the new-product development process. a. True b. False In considering the viability of potential international markets for Pepsi products, PepsiCo is advised to take into account , […]

Because ad agencies often get commissions on media purchases, firms can obtain some agency services at moderate prices. a. True b. False Selling products that are not in demand in all world markets, such as hand-powered washing machines for use […]

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are known as______________. a. commission merchants b. manufacturers’ agents c. selling agents d. truck wholesalers e. retailers’ brokers Jake is a […]

The limitations in using publicity-based public relations tools stem primarily from the fact that: a. marketers alter the length of publicity releases. b. publicity is never properly managed by media personnel. c. media personnel consider only unfavorable messages as newsworthy. […]

Reminder advertising is not applicable to new products. a. True b. False Head nodding, winking, hand gestures, and arm motions are all forms of _________communication. a. kinesic b. spacing c. proxemics d. touching e. tactile Answer: a The product variable […]

In industries in which price changes occur frequently, demand fluctuations have practically been eliminated since buyers have become used to these changes and have learned to ignore them. a. True b. False An organization’s promotion mix is viewed as an […]

The manager of Mega Market, an online store, is interested in asking consumers what they think about the store’s new web page and expanded product selection. If the manager would like to obtain a high response rate while avoiding interviewers’ […]

Artwork, a major part of most advertisements, consists of the: a. illustration and the signature. b. illustration and the layout. c. illustration and type of print used in the headlines. d. layout and the signature. e. method by which all […]

Perry Supply & Co. experiences an increase in its sales, and accordingly, its sales force has continued to expand. Now, the firm plans to add a fleet of company vans as part of its sales expansion. For Perry Supply & […]

The term dumping refers to the sale of: a. products in foreign markets that cannot be sold in the United States. b. products in foreign markets at prices above those charged in the United States. c. all discontinued U.S. products […]

One of Cole’s responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cole believes that the company’s products are most likely in the maturity stage of the product life cycle. In order to maintain […]

The close relationship of Home Depot’s philanthropic initiatives and its business goals is an example of: a. strategic philanthropy. b. strategic ethics. c. cause-related marketing. d. strategic marketing. e. environmental philanthropy. Marketing ethics goes beyond legal issues, although ethical disputes […]

The trade alliance that includes Brazil, Argentina, Uruguay, and other countries is known as . a. OPEC b. APEC c. MERCOSUR d. NAFTA e. the Common Market Which of the following phases of new-product development is likely the most cost-effective […]

The_____ stage in the product life cycle is critical to a product’s survival because competitive reactions to the product’s success during this period will affect the product’s life expectancy. a. decline b. expansion c. growth d. introduction e. stabilization Bob […]

A family that organizes and advertises a garage sale is performing marketing activities. a. True b. False French Quarter Inns reduces the price of a suite from $225 to $195 per night and experiences a reduction in the quantity of […]

If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are: a. long-term commitments. b. short-term commitments. c. easier to change than prices. d. easier to change than promotion. e. impossible to change. […]

Many companies choose to standardize their____across national boundaries to maintain a consistent and well-integrated corporate culture. a. technology b. ethical behavior c. language d. dress code e. products Karla tells Jeff that she likes his team’s idea about new shock-resistance […]

A television advertisement that transmits several types of audio messages and visual materials may be ineffective. a. True b. False When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its […]

Zipcar is a group of individuals who share a car’s services in order to save money and keep the environment green. Zipcar encourages its users to go to a blog and make comments or post ratings and reviews. These people […]

The primary function of most wholesalers is to: a. reduce a retailer’s warehousing expenses. b. support manufacturers by assisting with marketing strategy, especially the distribution component. c. provide information system tracking of inventory for the ultimate consumer. d. perform physical […]

Packaging can be used to communicate symbolically the quality or premium nature of a product. a. True b. False The forces of the marketing environment include: a. political, legal and regulatory, sociocultural, technological, economic, and competitive. b. sociocultural, legal, regulatory, […]

Scenario 9.2 Use the following to answer the questions. Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can […]

Question marks have a dominant share of the market, but low prospects for growth. a. True b. False Sporadic recruiting is more desirable than continuous recruiting because of the expense involved in the process. a. True b. False Answer: False […]

Marginal revenue is the change in total revenue that occurs when a firm sells an additional unit of the product. a. True b.False Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with […]

When respondents are shown a list of various products, brands, and company names and then asked about advertisements they have seen lately, researchers are conducting a(n) . a. unaided recall test b. pretest c. recognition test d. aided recognition test […]

Scenario 17.2 Use the following to answer the questions. The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl’s, Macy’s, and J.C. Penney […]

NAFTA eventually eliminates all tariffs on goods produced and traded between the United States, Mexico, and Brazil. a. True b. False The actual act of purchase is the second stage of the consumer buying decision process. a. True b. False […]

If a pull policy is used in promoting a product, the producer promotes the product only to the next marketing institution down the channel. a. True b. False Assisting the producer’s customers in selling to their own customers is the […]

Marketing ethics: a. refers to laws and regulations that govern marketing. b. refers to principles and standards that define acceptable conduct in marketing. c. maximizes an organization’s positive impact and minimizes its negative impact on society. d. is most important […]

The U.S. Army recruits soldiers based on the slogan, “An army of one,” implying that people can reach their full personal potential in the U.S. Army. In accordance with Maslow’s hierarchy of needs, this is an appeal to the _____ […]

Telephone surveys allow an interviewer to gain rapport with respondents and to ask probing questions. a. True b. False If Little Caesars wants to determine the impact of different coupon offers on pizza unit sales, it needs to conduct a(n) […]

Participants in frequently get to see pictures, products, advertising samples, and diagrams. a. online surveys b. personal interview surveys c. mail surveys d. telephone surveys e. probability samples In its advertisements for a light beer, Anheuser-Busch brewing company has decided […]

Retailers purchase products and resell them to final consumers. a. True b. False StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about: a. target market […]

Scenario 11.2 Use the scenario to answer the questions. Jonathan Moore, President of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and observes that there are certain areas in which the company needs to improve. […]

Scenario 11.1 Use the scenario to answer the questions. Cheetos Fat-free Crunchies is a product developed through continuous innovation. Cheetos engineered a technique for making low-fat snacks that taste delicious and also remain fresh for a longer duration. It introduced […]

If self-interest creates misunderstanding about role expectations, the end result is frustration and conflict for the whole channel. a. True b. False Fixed costs vary with the number of units produced or sold. a. True b. False Answer: False Scenario […]

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to: a. attempt to make large payments or bribes to influence policy decisions of foreign governments. b. offer foreign businesses any type of incentive for purchasing their […]

When Amazon.com introduced its Kindle FireHD, it was available through Amazon.com, Staples office supplies store, and a few other retailers. The Kindle FireHD was most likely distributed through the_________of distribution. a. selective level b. extensive level c. intensive level d. […]

Carla is stopped by a researcher at a shopping mall and asked which was the last television commercial she remembers seeing. This is an example of a(n) . a. unaided recall test b. pretest c. recognition test d. aided recall […]

Which of the following products is most likely to have its market segment based on age? a. Nike shoes b. Lipton Iced Tea c. Bic pens d. Legos e. Carpet When Busch Light Beer was introduced as part of the […]

The term business markets refers only to producer markets. a. True b. False Promotion to encourage trial use mainly attempts to retain loyal customers. a. True b. False Answer: False Because services are intangible by nature, marketers should downplay the […]

Dominos is looking into magazine advertising for its pizza. The company wants to reach as many people as possible, but due to budget constraints Dominos must reach consumers as efficiently as possible. What can Domino’s use to evaluate various magazines? […]

Scenario 10.3 Use the following to answer the questions. The Pillsbury division of General Mills has promoted its baking products through its trade character, the Pillsbury Doughboy, since 1965. He appears in television commercials touting the quality, benefits, and features […]

The forecasting techniques that assume past sales patterns will continue into the future are all variations of: a. regression analysis. b. random factor analysis. c. seasonal analysis. d. time series analysis. e. past sales forecasting surveys. PepsiCo has developed a […]