A family that organizes and advertises a garage sale is performing marketing activities.
a. True
b. False
French Quarter Inns reduces the price of a suite from $225 to $195 per night and
experiences a reduction in the quantity of rooms demanded by an average of five per
night. This is an indication that suites at this hotel are an example of
a(n)__________-product.
a. reverse-demand
b. inferior
c. standard
d. secondary-demand
e. prestige
The two major product categories are business and institutional.
a. True
b. False
A fall in consumer demand for a product is likely to result in increased buying from
suppliers as consumer goods producers replenish depleted inventories and gear up for
the next surge in consumer demand.
a. True
b. False
The marketing concept is a philanthropic philosophy aimed at helping customers at the
expense of the business organization.
a. True
b. False
Government restrictions on the amount of a particular country’s currency that can be
bought or sold are known as_____.
a. embargoes
b. quotas
c. exchange controls
d. import controls
e. balance of trade controls
Troy is a service provider for a low-contact service. Which of the following services is
most likely provided by Troy?
a. Real estate
b. Website design
c. Healthcare
d. Legal services
e. Personal trainer
Tyler is a purchasing agent for a popular breakfast cereal manufacturing firm. He is
currently negotiating with his, which is a temporary price reduction to resellers for
purchasing specified quantities of suppliers to receive a_____, which is a temporary
price reduction to resellers for purchasing specified quantities of a product.
a. push money allowance
b. merchandise allowance
c. buying allowance
d. buy-back allowance
e. discount
A buyer who purchases handbags from Macy’s Department Stores orders them from a
particular supplier because this supplier allows the buyer to maintain Macy’s company
policy of 30Âday advance purchase notice. This is an example of influence on the
business buying decision process.
a. environmental
b. organizational
c. interpersonal
d. individual
e. demographic
In Maslow’s hierarchy of needs, the most fundamental need is safety.
a. True
b. False
At one time, Wheaties offered two free golf balls with the purchase of a twin pack of
Wheaties cereal featuring
Tiger Woods. This is an example of a:
a. consumer prize.
b. rebate.
c. premium.
d. free sample.
e. coupon.
An advantage of the percent-of-sales approach for determining the advertising
appropriation is that .
a. it is objective
b. marketers can accurately estimate the level of effort needed to attain certain
objectives. c. it is scientific
d. it is logical and inexpensive
e. it is easy to implement
When marketing activities deviate from accepted standards, the exchange process can
break down, resulting in customer dissatisfaction, lack of trust, and lawsuits.
a. True
b. False
Codes of conduct are also frequently known as:
a. ethics mandates.
b. codes of ethics.
c. corporate culture.
d. ethics compliance programs.
e. moral codes.
Three types of objective questions that can be designed for questionnaires are closed
questions, linkage questions, and monochotomous questions.
a. True
b. False
The eight stages of setting prices should always be followed if prices are to be set
correctly.
a. True
b. False
The attrition rate for digital media channels is:
a. non-existent.
b. diminutive.
c. low.
d. about the same as traditional businesses.
e. very high.
Ice Max conducted a telephone survey to determine the effectiveness of a recent
advertising campaign. One of the questions in the survey was, “Have you ever heard of
a cola with twice the caffeine of regular colas?” This is an example of a(n) question.
a. open-ended
b. dichotomous
c. multiple-choice
d. imperative
e. declarative