Zipcar is a group of individuals who share a car’s services in order to save money and
keep the environment green. Zipcar encourages its users to go to a blog and make
comments or post ratings and reviews. These people would be called with reference to
the blog.
a. collectors
b. spectators
c. joiners
d. creators
e. critics
Real businesses can have a store in a virtual reality environment, but they must use a
fictional name.
a. True
b. False
An accountant buys pencils to be used in calculating the taxes of other business firms.
Based on this information, pencils in this case would be considered as:
a. MRO supplies.
b. process materials.
c. raw material.
d. convenience.
e. consumer.
In a customer survey, a marketer would question customers about the types and
quantities of products they intend to buy during a specific time period.
a. True
b. False
Which of the following types of products would Energizer batteries be classified as?
a. Convenience product
b. Shopping product
c. Specialty product
d. Unsought product
e. Industrial service
Sales objectives for individual salespeople can be stated in several ways. Which of the
following would least likely
be used for stating an individual salesperson’s goal?
a. Dollar volume sales
b. Unit volume sales
c. Average order size
d. Ratio of profits relative to number of sales calls
e. Average number of calls per time period
In which of the following sampling designs do all members of a population have an
equal chance of being selected?
a. Stratified
b. Nonprobability
c. Quota
d. Probability
e. Judgment
After certain inputs have been selected to reach an individual’s awareness, the next step
in the perceptual process is perceptual:
a. organization.
b. attention.
c. retention.
d. interpretation.
e. redefinition.
______provide businesses with copywriters, artists, production coordinators, media
experts, researchers, and other highly skilled specialists.
a. Public relation firms
b. Media companies
c. Advertising agencies
d. Production companies
e. Promotion experts
Product mix refers to a related group of products in the product line.
a. True
b. False