Which of the following products is most likely to have its market segment based on
age?
a. Nike shoes
b. Lipton Iced Tea
c. Bic pens
d. Legos
e. Carpet
When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the
company most likely used_________distribution.
a. horizontal
b. intensive
c. selective
d. agent
e. exclusive
Yolanda’s job is to find new customers for her company’s telecommunication services.
She encourages existing customers to add more services and finds customers who are
completely new to the company. Yolanda would best be classified as a(n):
a. order taker.
b. trade salespeople.
c. missionary salesperson.
d. technical salesperson.
e. order getter.
If the price is quoted as F.O.B. origin pricing, then shipping costs are paid by the seller.
a. True
b. False
ToysPalace Inc. produces toys and baby-related products. For the introduction of its line
of nursery furniture for infants and small children, ToysPalace will most likely
use__________distribution for the products.
a. intensive
b. exclusive
c. horizontal
d. priority
e. selective
The analysis of strengths and weaknesses focuses on internal factors that give the
organization certain advantages and disadvantages in meeting the needs of its target
markets.
a. True
b. False
When a business is making its initial purchase of an item to be used to perform a fresh
job, it is known as a_____ purchase.
a. straight rebuy
b. reciprocal
c. delayed
d. new-task
e. modified rebuy
Kashi Heart to HeartTMcereal is aimed at people concerned about their heart health.
These people represent the
Kashi:
a. marketing mix.
b. marketing strategy.
c. target market.
d. marketing tactic.
e. consumer advocates.
The point in time when a significant number of customers desire the same service
simultaneously is known as:
a. peak demand.
b. preferred demand.
c. composite demand.
d. derived demand.
e. competitive demand.
A customer must have a particular brand and will accept no substitutes. This is termed
brand .
a. preference
b. loyalty
c. insistence
d. recognition
e. requirement
After a firm has identified an appropriate targeting strategy, the next step in the target
market selection process is:
a. determining the demographic variables of the target market.
b. developing market segment profiles.
c. determining which segmentation variables to use.
d. selecting specific target markets.
e. evaluating relevant market segments.
In establishing sales promotion objectives, a marketer should always:
a. concentrate on activities that will increase consumer demand.
b. focus on consumers.
c. focus on resellers.
d. be defensive in the methods used.
e. align these objectives with the organization’s overall objectives.
Lifestyle shopping centers are often located near affluent neighborhoods and may have
fountains, benches, and
other amenities that encourage ‘œcasual browsing.’
a. True
b. False
Lashawna is a concert promoter and has singer Kanye West as one of her clients. She
works hard to ensure that
most of Kanye’s concerts tickets are sold out. She understands the concept of
perishability, which implies that:
a. as the concert is not tangible, concert audience will have a difficult time judging its
quality in advance.
b. the performance of the concert and the attendance of the concert by fans cannot be
separated, so tickets must be sold.
c. a high level of interaction will exist between the audience and the musicians, which
makes the audience’s presence necessary.
d. if the tickets are not sold out, seats will remain empty, and they can never be sold to
anyone again.
e. that each concert is different and customers will miss a unique experience if they are
not present at the concert.
An individual’s after-tax income is called his or her discretionary income, which is used
for spending and/or saving.
a. True
b. False