The trade alliance that includes Brazil, Argentina, Uruguay, and other countries is
known as .
a. OPEC
b. APEC
c. MERCOSUR
d. NAFTA
e. the Common Market
Which of the following phases of new-product development is likely the most
cost-effective procedure?
a. Commercialization
b. Concept testing
c. Business analysis
d. Product development
e. Test marketing
The best approach for a company to take when monitoring its competitors is:
a. watching for increases and decreases in competitors’ prices and match them.
b. analyzing all information that is readily available about competitors.
c. sending employees to competitors’ offices and factories to observe their actions.
d. developing a system for gathering ongoing information about competitors.
e. reading important business publications such as TheWallStreetJournal.
Seth recently purchased a new Brunswick Billiards table for his recreation room. The
next day after delivery, Seth noticed a fault with one of the table pockets. Since it was a
weekend, he didn’t expect that it could be repaired immediately. However, when he
called a Brunswick store to leave a message, the call was answered by a repair
representative who assured Seth that he would come over to Seth’s house for the repair
service within an hour. Brunswick Billiards is most likely differentiating itself through:
a. product styling.
b. product support services.
c. product positioning.
d. product features.
e. customer requests.
Venture teams work outside of established organization divisions.
a. True
b. False
Collectors gather information and organize content generated by critics and others.
a. True
b. False
Angela organized a boycott of a local restaurant because of the owner’s obvious
prejudicial treatment of Hispanics.
Thus, Angela’s action is an example of .
a. lobbying
b. a public service announcement
c. the right to be informed
d. a social demonstration
e. consumerism
Extended decision making is the type of consumer decision making process that:
a. involves no conscious planning but rather a powerful and persistent urge to buy
something.
b. comes into play when a purchase involves unfamiliar, expensive, or infrequently
bought products.
c. requires a moderate amount of time for information gathering and search from
internal and external resources.
d. is the creation and maintenance of a collection of products that satisfy a person’s
needs and wants.
e. requires very little search-and-decision effort and is practiced when buying low-cost
and frequently purchased products.
Recently Jose went to a neighborhood grocery store to pick up a few items. When he
looked for UltraCool deodorant, it was unavailable. Although there were a number of
deodorant brands available, he did not buy any deodorant. Jose’s behavior indicates that
he most likely has toward UltraCool deodorant.
a. brand recognition
b. brand resistance
c. brand preference
d. brand insistence
e. no brand loyalty
Strategic philanthropy involves linking a firm’s products to a particular social cause on
a short-term basis.
a. True
b. False
Numerous self-regulatory programs have been created to stop or stall the development
of laws and government regulatory groups that would regulate marketing practices.
a. True
b. False