Artwork, a major part of most advertisements, consists of the:
a. illustration and the signature.
b. illustration and the layout.
c. illustration and type of print used in the headlines.
d. layout and the signature.
e. method by which all the components are put together.
It is easy to obtain an accurate price list for a competitor’s products.
a. True
b. False
Credit increases future buying power.
a. True
b. False
A problem associated with__________is that consumers can predict when prices will be
lowered and delay purchases until that time.
a. random discounting
b. penetration pricing
c. reference pricing
d. everyday low pricing
e. periodic discounting
Marketing facilitates exchange relationships between buyers and sellers. What is the
intended outcome for this relationship in marketing?
a. Profits for the seller
b. A good bargain on the product for the buyer
c. Reducing the seller’s inventory
d. One party having to compromise in the exchange
e. Satisfaction for both the buyer and seller
American Flooring sells all types of floor coverings to contractors and other businesses.
It keeps a collection of information about all of its clients that can be easily accessed on
the company’s computer system. This collection of information is called a .
a. marketing information system
b. database
c. management information system
d. single-source data
e. marketing decision support system
Sales promotion objectives should be consistent with the organization’s overall
objectives and its marketing objectives.
a. True
b. False
Which of the following services would a wholesaler least likely provide to a
manufacturer?
a. Assume the risks of selling to poor credit customers
b. Look for and coordinate supply sources
c. Pay the costs of transporting goods
d. Provide up-to-date information on market developments
e. Serve as an extension of the manufacturer’s sales force
Brand preference is the strongest form or degree of brand loyalty.
a. True
b. False
Proactive marketers think that political forces are beyond their control.
a. True
b. False
Anderson Distribution Company has purchased 15 forklifts over the past two years. As
it plans to place its next order for five more machines, the management adds additional
features in order to handle changes in the product lines it carries. For Anderson, these
modified forklifts represent a purchase.
a. new-task
b. reciprocal task
c. straight rebuy
d. repetitive order
e. modified rebuy