Retailers purchase products and resell them to final consumers.
a. True
b. False
StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing
vessels that net dolphins. This decision indicates a response to concerns about:
a. target market selection.
b. the marketing environment.
c. the reduction of marketing costs.
d. marketing mix decisions.
e. efficiency in marketing activities.
Dylan is a sales person for Whole Foods. In his position, he is primarily responsible for
seeking repeat sales. Dylan is most likely a(n):
a. order getter.
b. technical salesperson.
c. order taker.
d. follow-up salesperson.
e. missionary salesperson.
The Better Business Bureau is probably the best-known:
a. nongovernmental regulatory group.
b. state-operated enforcement agency.
c. national evaluator of advertisements.
d. federal regulatory group.
e. self-regulatory unit operating at the national level.
When a buyer receives information that is inconsistent with his or her beliefs, the buyer
may distort the information to bring it more in line with those beliefs.
a. True
b. False
Product demand usually becomes more elastic over time because more substitutes are
found.
a. True
b. False
During the growth stage of the product life cycle, marketers must .
a. fortify the product position
b. move to exclusive distribution
c. raise the price
d. increase promotion as a percentage of sales
e. introduce private brands
In the cold canvass technique, the salesperson calls on potential customers without their
prior consent.
a. True
b. False
Although they become part of a larger product, product.
a. component parts
b. accessory parts
c. raw materials
d. process materials
e. MRO supplies can often be easily identified and distinguished on the larger
The forces that affect foreign markets may differ dramatically from those affecting
domestic markets. This makes a careful a critical part of a successful international
marketing strategy.
a. political analysis
b. regulatory analysis
c. social audit
d. environmental analysis
e. marketing analysis
Marketing activities:
a. are aimed at persuading customers through advertising.
b. involve mainly distribution and promotion decisions.
c. and selling activities are basically the same.
d. are important only when a firm is developing new products or entering new markets.
e. help sell an organization’s products and generate financial resources for the firm.
Merchandise allowances are generally used in conjunction with high-volume,
low-profit items.
a. True
b. False
Information inputs that reach awareness are received in an organized form.
a. True
b. False