The term business markets refers only to producer markets.
a. True
b. False
Promotion to encourage trial use mainly attempts to retain loyal customers.
a. True
b. False
Because services are intangible by nature, marketers should downplay the tangible cues
associated with a particular service.
a. True
b. False
Buyers’ actions are affected by one or more internal energizing forces geared toward
satisfying needs, which are called:
a. motives.
b. lifestyles.
c. perceptions.
d. attitudes.
e. traits.
Sales of Schwinn’s apartmentÂsized exercise machine have experienced a steady
climb; however, the profits have been negative. The Schwinn exercise machine is
most likely in the stage of the product life cycle.
a. decline
b. growth
c. initial
d. maturity
e. introduction
Corporate strategy determines the means for utilizing resources in the functional areas
of business to reach the organization’s goals.
a. True
b. False
Possession utility is best described as:
a. products being available in places where the customers wish to purchase them.
b. the customer having access to the product to use now or store and use later.
c. having a company’s products available when a customer needs them. d. being able to
legally own a product despite restrictions on trade.
e. getting the products to the consumers in as short of time as possible for ownership.
Order processing is defined as:
a. the receipt and transmission of sales order information.
b. the second stage in a physical distribution system.
c. the four main tasks.
d. the same as order handling.
e. electronic processing of order data.
In a corner of its magazine advertisement for office copiers, Lexmark places a small
box asking for the names and addresses of individuals or companies seeking more
information. Lexmark has included this box to facilitate__________for this
communication.
a. decoding
b. feedback
c. encoding
d. perceptual attention
e. noise reduction
Marketers at organizations engaged in price competition:
a. are more concerned about knowing competitors’ prices than marketers in
organizations that are engaged in price competition.
b. are not concerned about the prices of competing brands.
c. need competitive price information to make sure that their products are priced at
approximately the same level as the prices of competing brands.
d. do not employ comparative shoppers to help them gather information regarding the
prices of competing brands.
e. experience high levels of price instability.
When an organization sets a number of prices for selected groups of merchandise, this
is commonly referred to as:
a. prestige pricing.
b. price lining.
c. customary pricing.
d. odd-even pricing.
e. ethical pricing.
Building the most effective and efficient supply chain can sustain a business and help it
to use resources effectively and be more efficient.
a. True
b. False