The term dumping refers to the sale of:
a. products in foreign markets that cannot be sold in the United States.
b. products in foreign markets at prices above those charged in the United States.
c. all discontinued U.S. products in foreign countries.
d. products in foreign countries at unfairly low prices.
e. products in foreign markets that cannot pass safety standards in the United States.
Maximization of selling time and minimization of nonselling time are the major goals
of routing and scheduling decisions.
a. True
b. False
Garcia Wholesale Plumbing has seen its sales in the Southeast triple in the past two
years. Materials handling director Barb Peterson announces plans to the board for an
Atlanta facility that will combine shipments received from Garcia’s 25 suppliers for
nearly immediate shipment to plumbing stores and contractors in the region. This new
facility would be best classified as a___________.
a. sales office
b. public warehouse
c. field public warehouse
d. distribution center
e. bonded warehouse
A supplementary service is the basic service experience or commodity that a customer
expects to receive.
a. True
b. False
When branding is used, each of the firm’s products is branded with at least part of the
same name.
a. individual
b. trademark
c. family
d. selective
e. brand-extension
Scenario 11.2
Use the scenario to answer the questions.
Jonathan Moore, President of Polar Manufacturing Company, has just reviewed the
performance reports for the previous year and observes that there are certain areas in
which the company needs to improve. He specifically feels that Polar’s product mix can
be managed in a more effective way. Jonathan summons a meeting of all the managers
responsible for each of the product lines that Polar currently manufactures. The group
reaches a consensus that the complete industrial product line of ice chests needs to be
eliminated. It contemplates to do so by letting the product decline without making any
changes in the marketing strategy or product. The group also decides to delete Polar’s
line of personal thermal underwear within a week, owing to its unprofitability. While
discussing these strategies, the group also uncovers several customer segments at which
new products could be targeted. The managers decide to assemble a group of people
from all functional areas of the company and confer them responsibilities for all aspects
of the new-product development.
Refer to Scenario 11.2. The group of people that the management has assembled to take
on the task of new- product development can be best described as a:
a. buying center.
b. focus group.
c. virtual team.
d. venture team.
e. brand management team.
Justin is purchasing his third car in the past five years. He has been a car enthusiast ever
since he was a young boy. Justin likes to spend his free time looking at car magazines,
going to car shows, and watching NASCAR. Justin’s interest in cars is referred to as:
a. situational involvement.
b. dynamic involvement.
c. enduring involvement.
d. tapering involvement.
e. routinized involvement.
Brad operates a wholesale company that specializes in providing a wide variety of
services to its customers, which are all restaurants. He carries a wide assortment of
restaurant equipment and cookware. Brad’s business is a_____.
a. general merchandise wholesaler
b. rack jobber
c. general-line wholesaler
d. specialty-line wholesaler
e. limited-service wholesaler
Maquiladoras are:
a. exchange controls from central banks in Latin American countries.
b. production facilities set up in Mexico.
c. import-export agents of the Mexican government.
d. global marketing programs established in Latin American countries.
e. freight forwarders from Mexico.
Before launching a new advertising campaign, marketers for Healthy Choice frozen
dinners must determine the selling points that they want to include in the
advertisements. The identification and organization of these selling points is called the .
a. advertising appropriation
b. objective-and-task approach
c. advertising platform
d. advertising objective
e. advertising budget
After deciding to order replacement parts for their aging machinery, a buyer from a
construction company examines catalogs and trade publications looking for these parts.
The buyer is in the_____ stage of the business buying decision process.
a. problem recognition
b. product specification
c. product-supplier search and evaluation
d. product-supplier selection
e. product-supplier post-evaluation
Why are marketers interested in consumers’ levels of disposable income?
a. It accurately predicts future buying power.
b. It increases current buying power.
c. It is the amount remaining after paying taxes and making savings which is used to
buy luxuries.
d. It is a ready source of buying power.
e. It is essential for forecasting future business trends.
The most popular video-sharing website is:
a. Flickr.
b. Instagram.
c. YouTube.
d. Wikis.
e. QQ.
The depth of a product mix is measured by the average number of product types in a
product line.
a. True
b. False
Morgan Steel Company leases a warehouse in Jacksonville, Alabama to serve Deep
South markets that were large enough and stable enough to make a long-term
commitment to fixed facilities. This is an example of a:
a. flexible warehouse.
b. dispatching center.
c. distribution center.
d. private warehouse.
e. public warehouse.
Fast Tools Inc. purchases hammers, bolts, and other hardware items from a variety of
manufacturers and sells them to hardware stores at a price that includes a profit for Fast
Tools Inc. The company would be part of a _____market.
a. reseller
b. producer
c. consumer
d. government
e. supply
As discount stores improve their services and atmosphere as well as raise their prices,
the distinction between discount stores and___________is becoming blurred.
a. superstores
b. supermarkets
c. specialty stores
d. department stores
e. category killers
Top managers at Cincinnati Microwave believe that they have a successful working
prototype of their new radar detector and plan to advance directly to regional
commercialization of the new product. In this instance, they are contemplating skipping
the____________phase of the new-product development process.
a. screening
b. test marketing
c. product development
d. business analysis
e. idea generation
Making modifications to packaging or brand names involves the component of the
marketing mix.
a. price
b. promotion
c. market
d. distribution
e. product
The percentage of consumers in the target audience actually exposed to a particular
advertisement in a stated period of time is the definition of .
a. frequency
b. exposure
c. reach
d. targeting
e. push