The_____ stage in the product life cycle is critical to a product’s survival because
competitive reactions to the product’s success during this period will affect the product’s
life expectancy.
a. decline
b. expansion
c. growth
d. introduction
e. stabilization
Bob Denton of Denton Pest Control buys equipment from Allied Tools because Allied
Tools employs him for pest control services in its warehouses periodically. This practice
is an example of:
a. cost-benefit trading.
b. cooperative selling.
c. reciprocity.
d. supplier agreement.
e. modified rebuy purchase.
Marketers’ contributions of resources to community causes such as education,
recreation, and others illustrate social responsibility on a community-relations level.
a. True
b. False
Problem recognition occurs when a consumer:
a. searches for information to resolve a problem.
b. becomes aware that there is a difference between a desired state and an actual
condition.
c. recognizes a need.
d. evaluates her or his purchase.
e. is exposed to a television advertisement.
Parisian Dry Cleaners airs a series of radio ads that claim, “We are the fastest dry
cleaners in town.” This campaign would best be described as advertising.
a. pioneer
b. target
c. product
d. institutional
e. advocacy
The price of a product influences the promotion mix to be used by the producer.
a. True
b. False
If a manufacturer decides to use a push policy to promote its products, it is most likely
to focus its efforts on:
a. retailers.
b. wholesalers.
c. ultimate consumers.
d. other producers.
e. institutional users.
Sales forecasts are always long-range in nature.
a. True
b. False
While sales contests can motivate employees at all levels to participate, a disadvantage
of this method of sales promotion is that:
a. they are too complicated.
b. they are not taken seriously by the employees.
c. people often discontinue their positive behavior after the contest is over.
d. many point-of-purchase display materials are needed to implement a contest.
e. people feel they are not being recognized enough.
When a salesperson varies the physical distance between himself and a customer he is
using:
a. kinesic communication.
b. sales promotion.
c. tactile communication.
d. word-of-mouth communication.
e. proxemic communication.
It is likely that during the fifth Step of the target market selection process, marketers
will decide not to enter and compete in any market segments.
a. True
b. False
Companies delivering mixed concrete know that it cannot be shipped farther than
twenty-five miles because the concrete might harden in the truck. Citrus County
Concrete Company is the only supplier of mixed concrete to customers within a
thirty-mile radius. Citrus County Concrete is an example of a(n):
a. monopoly.
b. oligopoly.
c. monopolistic competition.
d. pure competition.
e. monopsony.
The increase of consumers who publish their own thoughts and product reviews
through digital media has caused consumer-generated information to be less important
because some of the information is false.
a. True
b. False