At the heart of the ______are agreements that provide legal ground rules for
international commerce and trade policy.
a. United Nations
b. ASEAN
c. MERCOSUR
d. WTO
e. APEC are agreements that provide legal ground rules for international commerce and
trade
U.S. Electric Inc., the maker of a highly innovative xenon light bulb used in large
manufacturing facilities, finds that it has excess inventory. The firm increases its direct
marketing budget by 20 percent and adds three new sales representatives. Which of the
following orientations has been adopted by this company?
a. Production
b. Sales
c. Market
d. Customer
e. Societal
If the quality of different service providers is likely to vary, customers seldom rely on
the price-quality association.
a. True
b. False
The marketing concept stresses that a business organization can best achieve its goal by
providing customer satisfaction through coordinated activities.
a. True
b. False
Maintaining a certain market share, meeting competitors’ prices, maintaining a
favorable image, and achieving price stability are all associated with
a___________pricing objective.
a. product quality
b. market share
c. survival
d. profit
e. status quo
A salesperson will be better able to determine the prospect’s specific needs by:
a. listening carefully to questions and comments, and watching reactions during the
sales presentation.
b. waiting until after the sale to see how the client is enjoying the use of the product.
c. doing extensive research before the approach and making the sales presentation
without adjustment.
d. using trial closings throughout the sales presentation.
e. making a very thorough and detailed sales presentation about the products and
services being offered.
Marketing mix decisions must have two characteristics: consistency and timeliness.
a. True
b. False
Which of the following is the primary distinction between a joint venture and a strategic
alliance in international marketing?
a. Strategic alliances are only formed between companies from well-developed
countries whereas joint ventures are between companies from economically-diverse
countries.
b. A joint venture involves only two companies whereas a strategic alliance is formed
between three or more companies.
c. A strategic alliance is formed by companies who have traditionally been rivals, which
is not the case with a joint venture.
d. A joint venture is a partnership formed to create a competitive advantage on a
worldwide basis whereas a strategic alliance is a partnership between a domestic firm
and a foreign firm or government.
e. A joint venture is simply a financial investment in a foreign firm while a strategic
alliance involves more than just financial support.
In some cases, prices are assigned to goods on the basis of tradition.
a. True
b. False
The supply-chain members do not require information from other channel members.
a. True
b. False
To announce its development of a solid fuel titanium rocket for the U.S. missile defense
system, Unijet management feels it needs to get wide media coverage. Under these
circumstances, which of the following would be its best alternative?
a. Captioned photograph
b. Feature article
c. Editorial letters
d. Television advertisement
e. Press conference
Demographic variables such as income and occupation, as well as how people spend
their time and the importance of things in their surroundings, are all factors considered
in segmentation.
a. behavioristic
b. social class
c. lifestyle
d. personality
e. family life cycle
Disposable income is used to pay taxes, spend, and save.
a. True
b. False
An arrangement where a producer forbids an intermediary to carry products made by
competing manufacturers is known as:
a. exclusive distribution.
b. a tying agreement.
c. refusal to deal.
d. contractual VMS.
e. exclusive dealing.
Situational influences would likely not affect a high school senior searching for a
college or university to attend.
a. True
b. False
Several mothers in Atlanta wanted to get the message to their city government that they
were not happy with the nutritional quality of the food the city’s school system served
their children, especially at the current cost for a lunch. They organized a protest at City
Hall to get the lawmakers’ attention. Hence, these mothers are engaging in:
a. a publicity stunt.
b. soapboxing.
c. consumerism.
d. lobbying.
e. political action.