During the stage of the product life cycle, weaker competitors are squeezed out of the
market.
a. maturity
b. growth
c. introduction
d. market reduction
e. decline
In relation to international marketing, which of the following best describes direct
ownership?
a. A company owns its own manufacturing facilities.
b. A company forms an alliance with a similar company in a foreign country.
c. Foreign companies contract with manufacturers in other countries.
d. A company owns subsidiaries or facilities in foreign countries.
e. Two companies from different nations have interests in each other’s facilities.
Under President Kennedy’s consumer bill of rights, consumers must have access and
opportunity to review all relevant information about a product before buying it.
a. True
b. False
If all the gas stations in a city collaborated to determine what gas prices should be
charged, they would be violating the:
a. Wheeler-Lea Act.
b. Clayton Act.
c. Robinson-Patman Act.
d. Sherman Antitrust Act.
e. Celler-Kefauver Act.
If an information input is useful in satisfying a person’s current needs, it is more likely
to reach awareness.
a. True
b. False
Explain the ethical issues associated with digital media.
Caruthers Paint Manufacturing Company buys the chemicals it needs for producing its
products from a chemical producer, Roth Chemicals. In this instance, through which of
the following types of channels are the chemicals being distributed to Caruthers?
a. Industrial distributor
b. Direct distribution
c. Retail
d. Wholesaler-sponsored
e. Producer
IMA Wholesalers is a distributor of car repair parts and supplies, selling to both
retailers and auto repair service businesses. If IMA has been promoting the Pennzoil
brand of oil over the Quaker State brand of oil by offering larger discounts to the
channel members, and it continues to do this,____________-is likely to result.
a. channel disintegration
b. vertical channel integration
c. horizontal channel integration
d. channel conflict
e. a tying arrangement
Expensive, high-quality products that are purchased infrequently often reach consumers
through:
a. selective distribution.
b. highly-selective distribution.
c. sole-source retailers.
d. complex marketing channels.
e. exclusive distribution.
Which one of the following statements about codes of conduct (ethics) is false?
a. They are formalized rules and standards that describe what a company expects of its
employees.
b. They must be detailed enough to take into account many possible situations.
c. They encourage ethical behavior by eliminating opportunities for unethical behavior
because employees know what is expected of them.
d. They help marketers deal with marketing issues by prescribing and limiting certain
activities.
e. Top management must provide leadership in implementing codes of ethics.
The Children’s Online Privacy Protection Act prohibits websites and Internet providers
from:
a. selling products to children under the age of 18.
b. seeking personal information from children under the age of 13.
c. selling products to children under the age of 12.
d. doing research about the buying habits of children under 15.
e. selling products to children under the age of 15.
Elizabeth, Manuel, Tony, Cynthia, and Alexandra work in the marketing, finance,
production, engineering, and R&D departments of a company respectively. They are
collectively assigned to develop a new low-calorie, high-nutrition snack treat. These
five people constitute a(n)__________at their company.
a. venture team
b. distributed team
c. brand management group
d. focus group
e. product positioning group
Scenario 15.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population, Toyota used
several different methods of communication. First, it did research in several large cities
to find out who the opinion leaders were in that age group. By visiting the local
nightlife, one or two people in each city were selected and given a new vehicle to drive
for two weeks. They were told to share information about this new vehicle with their
friends. After a few weeks, a television campaign was launched with commercials
introducing the new vehicle. Toyota also placed ads in magazines that were targeted to
the under-30 age group, and used drive-by billboards in the large cities near the
nightclub areas.
Refer to Scenario 15.1. If Toyota offers the dealership salespeople a trip to Hawaii for
anyone who could sell ten of the new vehicles within the first month of their
availability, the promotion tactic would be an example of_______ marketing.
a. direct b. buzz c. pull
d. push e. viral
Buyers engage in extended decision making behavior when unfamiliar, expensive, or
infrequently purchased products are bought.
a. True
b. False
The opportunity to obtain data via the Internet has resulted in more than half of all
marketing research coming from secondary sources.
a. True
b. False
A database is a collection of information arranged for easy access and retrieval.
a. True
b. False
The unconscious reference to one’s own cultural values, experiences, and knowledge
when encountering new and different cultures is known as:
a. the “when-in-Rome” approach.
b. the Fraedrich Principle.
c. cultural relativism.
d. the ethnocentric reference.
e. the self-reference criterion.
The greater the degree of involved in delivering a service, the greater the level of
heterogeneity.
a. technological dependence
b. homesourcing
c. perishability
d. tangibility
e. labor intensiveness