Signs, counter pieces, racks, and self-service cartons are all forms of:
a. rebates.
b. demonstrations.
c. retail media.
d. premiums.
e. point-of-purchase displays.
The old Standard Industrial Classification system is more comprehensive than NAICS.
a. True
b. False
Before the 1990s, most firms entered international markets:
a. globally and quickly.
b. incrementally and slowly.
c. incrementally and quickly.
d. domestically and slowly.
e. regionally and quickly.
The main difference between marketing research and a marketing information system is
that the MIS is an information-gathering process for specific situations whereas
marketing research provides continuous data input.
a. True
b. False
Which of the following is the greatest advantage to an organization of having a
subsidiary in a foreign nation?
a. Avoidance of all U.S. laws
b. Increase in cross-cultural approaches to management that allows subsidiaries to
develop their own identity
c. Increased trend toward nationalistic marketing approaches
d. Greater amount of standardization of the marketing mix
e. Greater amount of security from government nationalization and other
anticompetitive measures
Eighteen-year-old students do not form a market for alcoholic beverages because they:
a. lack sufficient buying power to form a market.
b. lack the authority to purchase this type of product.
c. do not want to purchase this type of product.
d. do not have sufficient experience with this type of product.
e. lack the money to purchase this type of product.
The sum of firms’ marketing efforts equals industry marketing efforts.
a. True
b. False
Which of the following is the best example of a well-stated sales objective?
a. Companywide sales should increase by 25 percent.
b. Each salesperson should increase his or her client group by 10 percent.
c. Each salesperson should bring in $25,000 in new sales by November 15.
d. The sales force should increase the market share in all markets by December 1.
e. Each salesperson should increase the number of calls they make by 20 percent.
The four fundamental survey methods used to obtain data in marketing research are
telephone surveys, mail surveys, online surveys, and personal interviews.
a. True
b. False
For business products, the concept of inelasticity of demand applies equally to industry
demand for the product and to demand for an individual supplier.
a. True
b. False
Supermarkets, discount stores, and hypermarkets can all be classified as___________ .
a. superstores
b. general merchandise retailers
c. department stores
d. specialty retailers
e. off-price retailers
To monitor changes in the marketing environment effectively, marketers must engage
in:
a. environmental scanning and analysis.
b. economic scanning.
c. self-regulatory analysis.
d. marketing research analysis.
e. information collecting.
Hair stylists find it challenging to standardize their service because the customer must
be involved in the haircut procedure. Which of the following unique features of services
does the scenario illustrate?
a. Intangibility
b. Inseparability
c. Perishability
d. Heterogeneity
e. Homogeneity