Brian is responsible for the promotions and public relations of his firm, which produces
rubber tires. A recent development in technology may change the way in which the
rubber for tires is produced, allowing it to be sourced from the roots of dandelion
plants. Brian would like to have a story run on the evening news or in the local
newspaper about this development, but he knows that this story is likely to be rejected
by media personnel because the material is:
a. too long.
b. written at too high a reading level.
c. submitted by an organization that the media does not like.
d. not persuasive enough.
e. not newsworthy.
Scenario 9.2
Use the following to answer the questions.
Regardless of their age, income, or gender, an increasing number of people are turning
to the Internet to search for information, products, people, news, maps, entertainment,
and whatever else you can think of. At the forefront of this massive search is Google;
accompanying Google are social media sites such as Facebook, Twitter, and Pinterest.
Google has developed methods for making information useful to all types of Internet
users. Some users want to critique the information, some just want to read the
information, and some want to be the information writers. Facebook, originally used as
a social networking application, is now picked up by retailers, brands, celebrities,
churches, political campaigns, and non-profit agencies who are designing Fan Pages.
Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated
medium. Which of the media below would be best for the American Red Cross to use in
developing relationships with blood donors, and in soliciting funds for storm-ravaged
communities as a result of floods and fires?
a. Google
b. TV
c. Wikipedia
d. Facebook
e. Yahoo
Greg is a physical distribution manager. He is currently developing and maintaining
assortments of products that are adequate for customer demand. In which of the
following stages of the physical distribution system is Greg currently involved?
a. Order processing
b. Materials handling
c. Inventory management
d. Transportation
e. Warehousing
Digital online media marketing facilitates both price and non-price competition.
a. True
b. False
The missionary salesperson’s primary purpose is to sell to the producer’s customers.
a. True
b. False
U.S. banks provide their banking services through brick and mortar sites, by phone, and
through on-line access.
These various ways in which a customer can access their account information is
called__________.
a. possession utility
b. place utility
c. time utility
d. possession utility
e. information utility
A single salesperson may perform the functions of order getting, order taking, and
support.
a. True
b. False
can force businesspeople to buy and sell foreign products through a central agency,
such as a central bank.
a. Embargoes
b. Export tariffs
c. Quotas
d. Import tariffs
e. Exchange controls
With respect to the components of a communication process, broadcast media like radio
and television as well as printed words on a magazine or newspaper are all considered
as:
a. communication noise.
b. communication receivers.
c. encoders.
d. communication channels.
e. decoding sources.
Scenario3.2 Clayton Homes, a mobile home manufacturer since 1934, introduced its
new iHome in 2009. The iHome is one of the first of its kind, designed as an updated,
modern version of the modular home, offered as a base home plus add- ons known as
‘œpods.’ The base home is a oneÂbedroom, oneÂbath 734Âsquare foot version at a
price of around
$80,000. There is also a 1,000 square-foot version for around $100,000. All versions
may add on the additional
one-room pods as desired which are shipped to your location and constructed on-site.
The homes offer galvanized metal roofing, corrugated steel siding, VOCÂfree paints,
and a ‘œbutterfly’ roof that collects rainwater. The iHome uses 30% less energy than a
similar squareÂfoot home and offers ‘œgreen’ characteristics of solar panels, tankless
water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a
renewable resource. The modular, preÂfabricated design offers endless options for
creating the customer’s home and its engineered building system cuts down on
construction waste. Due to the ‘œgreen effects’ of the iHome, the state governments
have given it a tax abatement for any sales taxes.
The income a consumer would use to purchase an iHome is considered as .
a. discretionary income
b. buying power
c. disposable income
d. consumer spending
e. comprehensive spending
Scenario 10.4
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the
company chose drink boxes that did not need refrigeration. The boxes were only sold in
shrink-wrapped sets of six. Single boxes were not available at grocery stores or
convenience markets. Once the Silk chocolate product was selling well, they also began
offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk
brand, logo, and look of the boxes were the same as its larger half-gallon versions. The
only difference in packaging style was the brown color for chocolate milk and the color
white for vanilla. Which of the following is not a function of the packaging strategy
chosen by Silk Soymilk?
a. It protects and preserves the product.
b. It offers convenience to customers.
c. Its size and shape help make storage easier.
d. It is harmful to the environment.
e. It most likely appeals to children and those with active lifestyles.