Technological changes do not directly affect what, how, when, and where products are
marketed.
a. True
b. False
For which of the following products would a consumer most likely use limited decision
making behavior?
a. Detergent
b. Toothpaste
c. Automobile
d. Hair dryer
e. Soft drinks
Technology assessment is:
a. measuring how much technology has been incorporated into an organization.
b. trying to foresee the effects of new products and processes on the firm’s operation
and on society in general.
c. assessing the technologies that a company is currently using.
d. judging how a firm’s products affect society.
e. weighing the cost of new technology to determine whether a firm can afford to use it.
The local florist advertises a discount on arrangements during the month of April
because the anniversary of the store’s opening is in April. This is an example of
special-event pricing.
a. True
b. False
Process materials are used directly in the production of products.
a. True
b. False
Supply-chain management is one of the industries poised for strong future growth.
a. True
b. False
Merchant wholesalers can be divided into two basic categories:
a. general merchandise and general-line.
b. rack jobbers and cash-and-carry.
c. commission and fee-based.
d. goods and services.
e. full-service and limited service.
The World Trade Organization accomplishes all of the following except:
a. educating companies about international trade rules and regulations.
b. lending money to firms interested in developing international markets.
c. serving as a forum for trade negotiations.
d. helping settle international trade disputes.
e. providing legal ground rules for international commerce.
The agreement between the United States, Canada, and Mexico that merges these three
countries into one marketplace is called .
a. EU
b. MERCOSUR
c. APEC
d. NAFTA
e. GATT
The ______design element of an advertisement is used to attract attention,
communicate an idea quickly, or communicate ideas that are difficult to put into words;
the headline, subheadline, body copy, and the signature.
a. illustration; layout
b. headline; layout
c. layout; design d. layout; storyboard
e. signature; layout is the physical arrangement of the illustration,
Which of the following is the mostspecific and detailed type of business strategy?
a. Business-unit strategy
b. Marketing strategy
c. Corporate strategy
d. Customer service strategy
e. Tactical strategy
In the MIS, the means of gathering data receive less attention than the procedures for
expediting the flow of information.
a. True
b. False
The four major competitive structures are:
a. monopolies, oligopolies, oligopolistic monopolies, and pure competition.
b. pure competition, heavy competition, moderate competition, and light competition.
c. brand, product, total budget, and generic.
d. oligopolies, monopolies, monopolistic competition, and pure competition.
e. monopolies, limited competition, oligopolistic competition, and pure competition.
Marketing ethics concerns the impact of an organization’s decisions on society, whereas
social responsibility relates to individual decisions.
a. True
b. False
Personal selling makes possible immediate feedback from consumers.
a. True
b. False
Flo is a fictional character depicted in Progressive Insurance’s TV commercials. She
symbolizes friendliness, reliability, and knowledge about the compan___________’s
products. The part Flo plays in the promotion is designed to address the characteristic of
the service.
a. intangibility
b. perishability
c. heterogeneity
d. inseparability
e. customer service