TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.
This is measured by the conversion rate, the percentage of browsers who buy something
in their visit to a site. The conversion rate for a company’s website was 10.1%. The
website at the company was redesigned in an attempt to increase its conversion rates. A
sample of 200 browsers at the redesigned site was selected. Suppose that 24 browsers
made a purchase. The company officials would like to know if there is evidence of an
increase in conversion rate at the 5% level of significance.
Referring to Table 9-8, what critical value should the company officials use to
determine the rejection region?
TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.
This is measured by the conversion rate, the percentage of browsers who buy something
in their visit to a site. The conversion rate for a company’s website was 10.1%. The
website at the company was redesigned in an attempt to increase its conversion rates. A
sample of 200 browsers at the redesigned site was selected. Suppose that 24 browsers
made a purchase. The company officials would like to know if there is evidence of an
increase in conversion rate at the 5% level of significance.
Referring to Table 9-8, the lowest level of significance at which the null hypothesis can
be rejected is ________.
The Human Resources Director of a large corporation wishes to develop an employee
benefits package and decides to select 500 employees from a list of all (N = 40,000)
workers in order to study their preferences for the various components of a potential
package. All the employees in the corporation constitute the ________.