TABLE 16-8
The manager of a marketing consulting firm has been examining his company’s yearly
profits. He believes that these profits have been showing a quadratic trend since 1994.
He uses Microsoft Excel to obtain the partial output below. The dependent variable is
profit (in thousands of dollars), while the independent variables are coded years and
squared of coded years, where 1994 is coded as 0, 1995 is coded as 1, etc.
SUMMARY OUTPUT
Referring to Table 16-8, the fitted value for 1999 is ________.
TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.
An expensive layout would include a small package of the perfume. A cheaper layout
would include a ‘scratch-and-sniff” sample of the product. The manufacturer would use
the more expensive layout only if there is evidence that it would lead to a higher
approval rate. The manufacturer presents the more expensive layout to 4 groups and
determines the approval rating for each group. He presents the ‘scratch-and-sniff” layout
to 5 groups and again determines the approval rating of the perfume for each group. The
data are given below. Use this to test the appropriate hypotheses with the Wilcoxon
Rank Sum Test with a level of significance of 0.05.
Referring to Table 12-14, the rank given to the second observation in the