An organization that decides to buy all parts of an item from the same company is
using:
a. single-supplier purchasing.
b. multiple sourcing.
c. same vendor analyzing.
d. straight rebuying.
e. sole sourcing.
Magnetic Springs wants to ship its bottled water with the most flexible schedules and
routes of all transportation modes. Magnetic Springs should use__________as its
transportation mode.
a. railroads
b. waterways
c. pipelines
d. trucks
e. airways
The run-out approach to product deletion is used for technologically obsolete products.
a. True
b. False
_________adds time and place utility to a product by moving it from where it is made
to where it is purchased and used.
a. Warehousing
b. Containerization
c. Distribution
d. Materials handling
e. Transportation
A company may determine how many sales calls per year it needs to serve customers
effectively and divide that by the average number of sales calls made by one
salesperson in order to:
a. recruit appropriate salespeople.
b. set sales force calling objectives.
c. compensate salespeople fairly.
d. train its salespeople.
e. determine sales force size.
Brain Games Inc. is a marketing research company which markets primarily to
consumer products organizations. Brain Games provides products that are most likely
considered .
a. component parts
b. MRO supplies
c. process ideas
d. business services
e. installations
_____analysis is a systematic evaluation of current and potential suppliers that focuses
on many dimensions including price, product quality, delivery service, product
dependability, and overall reliability.
a. Value
b. Vendor
c. Buying center
d. Strategic
e. Cost
The primary goals of personal selling are finding prospects, convincing prospects to
buy, and keeping customers satisfied.
a. True
b. False
Which of the following bestcharacterizes the forces of the marketing environment?
a. The forces are relatively stable over time and are interrelated with one another.
b. There are few overlapping aspects of these forces; therefore, a change in one is
unlikely to result in a change in another.
c. The various forces ensure that the marketing environment will remain fairly certain in
the future.
d. These forces change dramatically over time, but a change in one force is unlikely to
impact another force.
e. The forces change dramatically and quickly, and a change in one force is likely to
affect the other forces.
A dealer loader is:
a. additional compensation to salespeople from the manufacturer to promote a line of
goods.
b. an agreement in which a producer offers free merchandise to a retailer.
c. an advertisement that promotes a product and identifies retailers who sell the product.
d. a gift to a retailer who purchases a specified quantity of merchandise.
e. a temporary price reduction to resellers for purchasing a certain quantity of
merchandise.
All of the following are examples of full-service wholesalers except:
a. general merchandise wholesalers.
b. mail-order wholesalers.
c. rack jobbers.
d. general-line wholesalers.
e. specialty-line wholesalers.
At the most basic level of marketing citizenship, marketers have an obligation to
contribute funds to philanthropic causes.
a. True
b. False
As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson
if she has seen the new plug-in cell phones with coffee-warming app. She answers that
she didn’t know that this type of app for cars was available. Based on this information,
Jessica is currently in the_____stage of the product adoption process for this item.
a. awareness
b. interest
c. evaluation
d. trial
e. adoption
Which of the following types of media is most consumer-driven?
a. Television commercials
b. Radio spots
c. Print ads
d. Social media
e. Billboard advertisements
Which one of the following statements by a company president bestreflects the
marketing concept?
a. We have organized our business to make certain that customers get what they want.
b. We believe that the marketing department must organize to sell what we produce.
c. We have organized an aggressive sales force in our company to promote our
products. d. We try to produce only high-quality, technically efficient products.
e. We try to encourage company growth.
The amount of money received through wages, rents, investments, pensions, and
subsidies is called:
a. income.
b. wealth.
c. discretionary income.
d. prosperity.
e. credit.
Four major elements underlie brand equity including brand name awareness, brand
loyalty, perceived brand quality, and brand associations.
a. True
b. False
Discuss the dimensions of a product mix.
Explain the major stages of the product adoption process.
Identify the four major categories of segmentation of variables for consumer products,
and give one example for each of these variables.
Describe the cultural and social forces that affect international marketing strategy.
In what ways can a company use YouTube to its advantage?
Discuss the factors that affect the delivery of services. How can service marketers use
these factors to their advantage?
Discuss how perceptual processes may influence the consumer buying decision process.
What are the important issues that need to be considered in the process of developing
advertising objectives?