Which of the following are the major financial sources of buying power?
a. Disposable incomes
b. Past income, natural resources, and financial resources
c. Wages, rents, and investments
d. Income, wealth, and credit
e. Discretionary incomes
Changes Salon is part of the hair and personal care service industry. Which of the
following types of competitive structures represents this salon?
a. Pure competition
b. Monopoly
c. Monopolistic competition
d. Oligopolistic competition
e. Oligopoly
If Megan Roberts is entrusted with the complete marketing responsibility of Diet
Cherry 7Up, she would hold the position of_________manager.
a. product
b. line
c. venture team
d. advertising
e. brand
By offering both credit and financing through its GMAC division, General Motors Inc.
is trying to help consumers:
a. expand future buying power at the expense of current buying power.
b. expand disposable income at the expense of discretionary income.
c. expand current buying power at the expense of future buying power.
d. expand both disposable income and wealth.
e. decrease both disposable and discretionary income.
Besides generic names, what other types of names are very difficult to protect?
a. Names created by the company
b. Surnames and geographic names
c. Arbitrarily chosen names not related to the product
d. Arbitrarily chosen names related closely to the product
e. Names that contain shapes and colors
The approach step is an important step for gathering information about a buyer’s needs
and objectives.
a. True
b. False
Because of inseparability of services, customers expect a service to be provided in a
particular way by a specific individual.
a. True
b. False
General Mills used a panel of consumers to evaluate its Cheerios campaign featuring
children who read the cereal box and try to persuade their parents to watch their
cholesterol. These consumers judged the advertisements prior to the execution of the
advertising campaign. This is an example of a(n) .
a. pretest
b. inquiry
c. recognition test
d. recall test
e. posttest
The process of putting marketing strategies into action is called:
a. marketing implementation.
b. marketing control.
c. market capitalization.
d. marketing auditing.
e. the marketing action plan.
The advertising campaign for Crest toothpaste lets consumers know about its newest
flavor, and also mentions its history as an established brand. The ad also mentions
Crest’s advantages and benefits. Crest’s advertising would be classified as .
a. repetitive advertising
b. reminder advertising
c. pioneer advertising
d. advocacy advertising
e. reinforcement advertising
Marketing efforts do not involve the design and development of products.
a. True
b. False
What are the primary advantages and disadvantages of a franchise arrangement for a
franchisee?
Identify and describe six types of psychological pricing.
Discuss the branding policies marketers can use. What are the two policies used by a
firm to brand its products?
What type of situation would provoke a conflict between department stores and
manufacturers?
Describe the major types of advertising. Discuss the differences among them.
What is sampling in marketing research? Describe the two basic types of sampling.
Compare the advantages and disadvantages of the two types of collecting a sample.
Explain the communication process.
How does high degree of customer contact affect service performance?
Define social responsibility. Describe the importance of social responsibility in
marketing.
Discuss the importance of order processing in the physical distribution system.