TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in
the company’s history. A series of new television advertisements featuring well-known
entertainers and sports figures were launched. A key metric for the success of television
advertisements is the proportion of viewers who “like the ads a lot”. A study of 1,189
adults who viewed the ads reported that 230 indicated that they “like the ads a lot.” The
percentage of a typical television advertisement receiving the “like the ads a lot” score
is believed to be 22%. Company officials wanted to know if there is evidence that the
series of television advertisements are less successful than the typical ad (i.e. if there is
evidence that the population proportion of “like the ads a lot” for the company’s ads is
less than 0.22) at a 0.01 level of significance.
Referring to Table 9-7, the largest level of significance at which the null hypothesis will
not be rejected is ________.
TABLE 17-11
A logistic regression model was estimated in order to predict the probability that a
randomly chosen university or college would be a private university using information
on mean total Scholastic Aptitude Test score (SAT) at the university or college, the
room and board expense measured in thousands of dollars (Room/Brd), and whether the
TOEFL criterion is at least 550 (Toefl550 = 1 if yes, 0 otherwise.) The dependent
variable, Y, is school type (Type = 1 if private and 0 otherwise).
Referring to Table 17-11, what is the p-value of the test statistic when testing whether
Toefl500 makes a significant contribution to the model in the presence of the other
independent variables?