Archives

The total number of users or customers an e-commerce business can obtain is a measure of which of the following? A) ubiquity B) interactivty C) reach D) information density Which of the following was the original “killer app” that made […]

The increasing price of display ads have contributed to Yahoo’s struggles over the last three years. It costs no money to bid in a penny auction. Answer: FALSE Online traffic is driven by offline brands and shopping. Answer: TRUE Interactivity […]

A firm’s ________ describes how a firm will produce a superior return on invested capital. A) value proposition B) revenue model C) market strategy D) competitive advantage Which of the following is an example of the affiliate revenue model? A) […]

A worm does not need to be activated by a user in order for it to replicate itself. Apple Pay uses near field communication (NFC) chips. Answer: TRUE E-commerce technologies provide a unique, many-to-many model of mass communication. Answer: TRUE […]

Which of the following is the most successful of Facebook’s apps? A) Messenger B) Home C) Camera D) Riff Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free […]

E-commerce is available just about everywhere and anytime. This is known as ________. A) richness B) information density C) ubiquity D) reach The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is […]

The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies. In the wholesale model of e-book distribution, pricing power is with the publisher. Answer: FALSE The annual maintenance […]

The financial services, travel services, and job placement services industries typically use the ________ business model. A) community provider B) transaction broker C) market creator D) e-tailer An IPv4 address is expressed as a: A) 32-bit number that appears as […]

Which of the following is an example of an online privacy violation? A) your e-mail being read by a hacker B) your online purchasing history being sold to other merchants without your consent C) your computer being used as part […]

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service? A) advertising revenue model B) subscription revenue model C) […]

________ refers to the ability to ensure that an e-commerce site continues to function as intended. A) Nonrepudiation B) Authenticity C) Availability D) Integrity Which of the following has the Internet Advertising Bureau urged advertisers to abandon? A) HTML B) […]

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? A) Open Graph B) Like button C) hashtags D) Whatsapp Which of the following statements about e-sports is not true? […]

In 2015, e-book sales constituted ________% of all consumer book sales. A) 11 B) 23 C) 32 D) 52 Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders? A) single-tier architecture […]

Which of the following forms of online advertising is expected to grow the fastest between 2015 and 2019? A) paid search B) sponsorships C) search engines D) rich media The time spent watching and reviewing auction bids is a part […]

Which of the following is an example of e-business? A) Amazon’s inventory control system B) the Amazon.com Web site C) an Amazon mobile app D) Amazon’s Pinterest page Which ethical principle asks you to consider the impact of your decision […]

Hits are a measure of the: A) number of times an ad is clicked. B) number of times an ad is served. C) number of HTTP requests. D) number of pages viewed. Next generation firewalls provide all of the following […]

Online readership of newspapers is growing by more than 10% a year. Prior to the development of e-commerce, Web sites primarily delivered static HTML pages. Answer: TRUE Traditional desktop marketing has become the smallest part of all online marketing. Answer: […]

During which period of time did the Institutionalization phase of Internet development take place? A) 1950-1960 B) 1961-1974 C) 1975-1995 D) 1995-through the present Linden Dollars, created for use in Second Life, are an example of: A) digital cash. B) […]

Above all, e-commerce is a ________ phenomenon. A) technology driven B) finance-driven C) sociological D) government-driven PayPal is an example of what type of payment system? A) online stored value payment system B) digital checking system C) accumulating balance system […]

Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products SupplyOn is an example of a(n): A) private industrial network. B) exchange. C) industry […]

Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products. The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches […]

All of the following cases involved the doctrine of fair use except: A) Brown Bag Software vs. Symantec Corp. B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft. Rustock is […]

Lead generation marketing firms specialize in inbound marketing. A community site created by a corporation is called a sponsored community site. Answer: TRUE The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how […]