Archives: Quiz
978-1305507272 Test Bank Chapter 8
Name: Class: Date: Chapter 08—Judgment and Decision Making Based on High Effort Copyright Cengage Learning. Powered by Cognero. Page 1 1. Decision-making is judging how likely it is that something will occur. a. True b. False ANSWER: False 2. Judgments […]
978-1305507272 Test Bank Chapter 7
Name: Class: Date: Chapter 07—Problem Recognition and Information Search Copyright Cengage Learning. Powered by Cognero. Page 1 1. Frank realizes that he needs a new television. This is an example of his actual state. a. True b. False ANSWER: False […]
978-1305507272 Test Bank Chapter 6
Name: Class: Date: Chapter 06—Attitudes Based on Low Effort Copyright Cengage Learning. Powered by Cognero. Page 1 1. Attitudes formed under high-effort processing may not even be stored in memory, allowing consumers to form attitudes anew each time they are […]
978-1305507272 Test Bank Chapter 5
Name: Class: Date: Chapter 05—Attitudes Based on High Effort Copyright Cengage Learning. Powered by Cognero. Page 1 1. Personality is a relatively global and enduring evaluation of an object, issue, person, or action. a. True b. False ANSWER: False 2. […]
978-1305507272 Test Bank Chapter 4
Name: Class: Date: Chapter 04—Memory and Knowledge Copyright Cengage Learning. Powered by Cognero. Page 1 1. Echoic memory is sensory memory of things we see. a. True b. False ANSWER: False 2. Working memory is where most of the conscious […]
978-1305507272 Test Bank Chapter 3
Name: Class: Date: Chapter 03—From Exposure to Comprehension Copyright Cengage Learning. Powered by Cognero. Page 1 1. Consumers can be exposed to marketing stimuli at any stage of the decision-making process. a. True b. False ANSWER: True 2. The position […]
978-1305507272 Test Bank Chapter 2
Name: Class: Date: Chapter 02—Motivation, Ability, and Opportunity Copyright Cengage Learning. Powered by Cognero. Page 1 1. Willingness to engage in a goal-relevant activity is an outcome of motivation. a. True b. False ANSWER: True 2. A person is extremely […]
978-1305507272 Test Bank Chapter 17
Name: Class: Date: Chapter 17—Marketing, Ethics, and Social Responsibility in Today’s Consumer Society Copyright Cengage Learning. Powered by Cognero. Page 1 1. An example of helpful other-focus is the sharing of ideas, such as answering the questions of friends or […]
978-1305507272 Test Bank Chapter 16
Name: Class: Date: Chapter 16—Symbolic Consumer Behavior Copyright Cengage Learning. Powered by Cognero. Page 1 1. In the context of symbolic consumer behavior, cultural categories do not reflect gender and age characteristics of people. a. True b. False ANSWER: False […]
978-1305507272 Test Bank Chapter 15
Name: Class: Date: Chapter 15—Innovations: Adoption, Resistance, and Diffusion Copyright Cengage Learning. Powered by Cognero. Page 1 1. The ability to develop successful new products is critical to a company’s sales, future growth, and long-term survival potential. a. True b. […]
978-1305507272 Test Bank Chapter 14
Name: Class: Date: Chapter 14—Psychographics: Values, Personality, and Lifestyles Copyright Cengage Learning. Powered by Cognero. Page 1 1. Traditionally, psychographics did not measure consumer lifestyles. a. True b. False ANSWER: False 2. Parents who consider themselves environmentalists but still buy […]
978-1305507272 Test Bank Chapter 13
Name: Class: Date: Chapter 13—Household and Social Class Influences Copyright Cengage Learning. Powered by Cognero. Page 1 1. Dual-career families tend to spend less than other families do on childcare, eating out, and services in general. a. True b. False […]
978-1305507272 Test Bank Chapter 12
Name: Class: Date: Chapter 12—Consumer Diversity Copyright Cengage Learning. Powered by Cognero. Page 1 1. Marketers segment people by age because people of the same age go through similar life experiences. a. True b. False ANSWER: True 2. For teens, […]
978-1305507272 Test Bank Chapter 11
Name: Class: Date: Chapter 11—Social Influences on Consumer Behavior Copyright Cengage Learning. Powered by Cognero. Page 1 1. Dr. Sean Rich is a well-known cardiologist and is respected by many in his field. Rezyl, a leading medical and healthcare company, […]
978-1305507272 Test Bank Chapter 10
Name: Class: Date: Chapter 10—Post–Decision Processes Copyright Cengage Learning. Powered by Cognero. Page 1 1. Post-decision dissonance is a feeling of elation after a purchase. a. True b. False ANSWER: False 2. To reduce dissonance, a search is conducted that […]
978-1305507272 Test Bank Chapter 1
Name: Class: Date: Chapter 01—Understanding Consumer Behavior Copyright Cengage Learning. Powered by Cognero. Page 1 1. Consumer behavior is the totality of consumers’ decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human […]
978-1305502819 Test Bank Chapter 9
Chapter 9 Communicating in Groups Multiple Choice Questions 1. A work group is _______ 2. A(n) _______ group is a group that forms out of a shared hobby, concern, or activity. a. service b. action * c. interest d. work […]
978-1305502819 Test Bank Chapter 8
Chapter 8 Interpersonal Communication Multiple Choice Questions 1. Mary does not like to talk to others about her financial situation. When her friend asks her how much savings she has she says, “Oh, I’m not sure; my parents take care […]
978-1305502819 Test Bank Chapter 7
Chapter 7 Interpersonal Relationships Multiple Choice Questions 1. A healthy relationship is characterized by _______ 2. Jocelyn is one of Violet’s Facebook “friends.” They went to high school together but never saw each other outside of school. When Facebook reminds […]
978-1305502819 Test Bank Chapter 5
Chapter 5 Nonverbal Messages Multiple Choice Questions 1. According to the textbook, nonverbal communication is _______ 2. What of the following statements is true about nonverbal messages? a. Nonverbal messages occur less often than verbal messages. * b. Nonverbal messages […]
978-1305502819 Test Bank Chapter 4
Chapter 4 Verbal Messages Multiple Choice Questions 1. _______ is a system of symbols used by people to communicate. 2. A dialect is ______ a. a set of rules for combining words to form sentences b. a sound used to […]
978-1305502819 Test Bank Chapter 3
Chapter 3 Intercultural Communication Multiple Choice Questions 1. Culture shock _______ 2. Intercultural communication _______ a. refers to an exchange between members of different cultures b. refers to the psychological discomfort you may feel when you interact with people from […]
978-1305502819 Test Bank Chapter 2
Chapter 2 Perception of Self and Others Multiple Choice Questions 1. The three stages of the perception process are _______ 2. Failure to recognize a misspelling in a word used in a newspaper illustrates perception that is limited because of […]
978-1305502819 Test Bank Chapter 17 Part 2
22. A persuasive speech may attempt to change someone’s _______ 23. If you discover during your audience analysis that the costs associated with your proposition outweigh the incentives that you are offering, _______ * a. you should probably reconsider what […]
978-1305502819 Test Bank Chapter 17 Part 1
Chapter 17 Persuasive Speaking Multiple Choice Questions 1. The elaboration likelihood model (ELM) suggests that _______ 2. Todd notices that several audience members rolled their eyes during a portion of his speech. He adapts by saying, “Now, you may think […]
978-1305502819 Test Bank Chapter 16
Chapter 16 Informative Speaking Multiple Choice Questions 1. According to your textbook, when the topic is one with which the audience is already familiar, they are more likely to listen if _______ 2. Which of the following behaviors is most […]
978-1305502819 Test Bank Chapter 15
Chapter 15 Delivery Multiple Choice Questions 1. Which of the following statements are accurate regarding gestures in public speaking? 2. _______ orientation, viewing speaking as an opportunity to engage in a conversation about something you care about, is an effective […]
978-1305502819 Test Bank Chapter 14
Chapter 14 Language Multiple Choice Questions 1. An effective oral style _______ 2. James poses the rhetorical question, “Who in this room doesn’t want a million dollars?” at the beginning of his presentation to establish _______ a. relevance * b. […]
978-1305502819 Test Bank Chapter 13
Chapter 13 Presentational Aids Multiple Choice Questions 1. _______ have become important enough to public speaking that they are essentially a form of supporting material. 2. Presentational aids _______ a. clarify and dramatize a verbal message b. help audiences remember […]
978-1305502819 Test Bank Chapter 12
Chapter 12 Organizing Your Speech Multiple Choice Questions 1. When preparing a speech, you should first plan the _______ 2. You will only want to start the body of the speech after you have first _______ a. analyzed the audience, […]
978-1305502819 Test Bank Chapter 11
Chapter 11 Topic Selection and Development Multiple Choice Questions 1. The difference between a topic and a subject is that _______ 2. _______ is an uncritical, unevaluative process of generating ideas. a. Audience analysis * b. Brainstorming c. Concept mapping […]
978-1305502819 Test Bank Chapter 10
Chapter 10 Group Leadership and Problem Solving Multiple Choice Questions 1. The primary function of leadership is to _______ 2. _______ will arise as-needed to help the group meet challenges it faces. a. A formal leader * b. An informal […]
978-1305502819 Test Bank Chapter 1
TEST BANK Chapter 1 Communication Perspectives Multiple Choice Questions 1. The process of putting our thoughts and feelings into words and nonverbal cues is called _______ 2. How does culture affect interpersonal communication? a. Interpersonal communication is not really affected […]
978-1305502819 Test Bank Chapter 6
Chapter 6 Listening Multiple Choice Questions 1. Danielle is listening to her teacher’s lecture, working hard to understand so that she can do well on the test. She is engaging in _______ listening. 2. The first stage of listening is […]
978-1305403581 Test Bank Chapter 9
Name: Class: Date: Chapter 9: Communication and Personal Identity Copyright Cengage Learning. Powered by Cognero. Page 1 1. A powerful way that communication shapes the self is the self-fulfilling prophecy. Which of the following best describes a self-fulfilling prophecy? a. […]
978-1305403581 Test Bank Chapter 8
Name: Class: Date: Chapter 8: Adapting Communication to Cultures and Social Communities Copyright Cengage Learning. Powered by Cognero. Page 1 1. A system of ideas, values, beliefs, customs, and language that is passed from one generation to the next and […]
978-1305403581 Test Bank Chapter 7
Name: Class: Date: Chapter 7: Creating Communication Climates Copyright Cengage Learning. Powered by Cognero. Page 1 1. The emotional tone of a relationship between people who are interacting is known as the communication __________. a. shape b. performance c. substance […]
978-1305403581 Test Bank Chapter 6
Name: Class: Date: Chapter 6: Listening and Responding to Others Copyright Cengage Learning. Powered by Cognero. Page 1 1. What percentage of waking time does the average person spend listening, according to studies? a. 10–18% b. 21–29% c. 45–55 % […]
978-1305403581 Test Bank Chapter 5
Name: Class: Date: Chapter 5: Engaging in Nonverbal Communication Copyright Cengage Learning. Powered by Cognero. Page 1 1. Nonverbal communication is estimated to account for what percentage of the total meaning of communication? a. Less than 12% b. 16–39% c. […]
978-1305403581 Test Bank Chapter 4
Name: Class: Date: Chapter 4: Engaging in Verbal Communication Copyright Cengage Learning. Powered by Cognero. Page 1 1. Which is not an example of nonverbal communication? a. symbols that aren’t words b. words used to describe an action c. tone […]
978-1305403581 Test Bank Chapter 3
Name: Class: Date: Chapter 3: Perceiving and Understanding Copyright Cengage Learning. Powered by Cognero. Page 1 1. The active process of selecting, organizing and interpreting people, objects, events, situations, and activities is known as __________ a. prototypes b. perception c. […]
978-1305403581 Test Bank Chapter 2
Name: Class: Date: Chapter 2: The Field of Communication from Historical and Contemporary Perspectives Copyright Cengage Learning. Powered by Cognero. Page 1 1. The study of communication is more than __________ years old. a. 3000 b. 4100 c. 5000 d. […]
978-1305403581 Test Bank Chapter 15
Name: Class: Date: Chapter 15: Digital Media and the Online World Copyright Cengage Learning. Powered by Cognero. Page 1 1. Electronic modes of communication that store and manage data in digital form are known as __________. a. teleconferencing b. communication […]
978-1305403581 Test Bank Chapter 14
Name: Class: Date: Chapter 14: Mass Media Copyright Cengage Learning. Powered by Cognero. Page 1 1. Which of the following is NOT an example of mass communication? a. books b. blogs c. film d. e-mailing a friend e. television ANSWER: […]
978-1305403581 Test Bank Chapter 13
Name: Class: Date: Chapter 13: Public Communication Copyright Cengage Learning. Powered by Cognero. Page 1 1. Which of the following is a distinctive feature of public communication? a. entertaining the audience b. greater responsibility for the speaker to plan and […]
978-1305403581 Test Bank Chapter 12
Name: Class: Date: Chapter 12: Communication in Organizations Copyright Cengage Learning. Powered by Cognero. Page 1 1. Which of the following is true about organizations? a. All organizations are linked to and are influenced by the context in which they […]
978-1305403581 Test Bank Chapter 11
Name: Class: Date: Chapter 11: Communication in Groups and Teams Copyright Cengage Learning. Powered by Cognero. Page 1 1. A special kind of group characterized by different and complementary resources of members and by a strong sense of collective identity […]
978-1305403581 Test Bank Chapter 10
Name: Class: Date: Chapter 10: Communication in Personal Relationships Copyright Cengage Learning. Powered by Cognero. Page 1 1. Relationships which are governed more by what we do than who we are, are __________. a. personal relationships b. casual relationships c. […]
978-1305403581 Test Bank Chapter 1
Name: Class: Date: Chapter 1: A First Look At Communication Copyright Cengage Learning. Powered by Cognero. Page 1 1. Given any typical day, how often does a person communicate? a. roughly 15-20 times a day b. continually throughout the day […]
978-1285459059 Test Bank Chapter 9
139 Chapter 8 Test Bank Multiple Choice 1. Which of the following conceptual frameworks, which helps us understand the criminal justice system and mass media’s effects on the system, can be defined as: seeing the criminal justice system as an […]