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1. The study of communication is more than __________ years old.
a.
3000
b.
4100
c.
5000
d.
3200
e.
2500
ANSWER:
e
POINTS:
1
2. Why was Plato suspicious of rhetoric?
a.
The possibility of its misuse to manipulate and deceive.
b.
All citizens might learn how to speak persuasively.
c.
It would be the demise of the Academy.
d.
It was too difficult for the average person to learn.
e.
He was suspicious for all of the above reasons.
ANSWER:
a
POINTS:
1
3. The first known theorists and teachers of rhetoric or persuasive speaking were __________.
a.
Corax and Isocrates
b.
Isocrates and Plato
c.
Corax and Tisias
d.
Isocrates and Tisias
e.
Plato and Tisias
ANSWER:
c
POINTS:
1
4. According to Aristotle, with of the following is NOT a persuasive “proof”?
a.
logos
b.
pathos
c.
ethos
d.
tanthos
e.
all of the above are “proofs”
ANSWER:
d
POINTS:
1
5. Stuart has just started preparing a speech for his communication class. He has selected a topic and is thinking
about the kind of arguments, reasoning and evidence he might use in his speech. Stuart is focusing on which
canon of public speaking?
a.
logos
b.
organization
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c.
pathos
d.
ethos
e.
delivery
ANSWER:
a
POINTS:
1
6. The study of communication, power, and empowerment, especially as it relates to the issue of who is and who
is not allowed to speak in a society, is strongly influenced by which philosopher?
a.
John Dewey
b.
Plato
c.
George Herbert Mead
d.
Michel Foucault
e.
Kenneth Burke
ANSWER:
c
POINTS:
1
7. Scholars use quantitative research methods to gather information in which of the following forms?
a.
ethnography
b.
textual
c.
numerical
d.
symbolic
e.
syntactical
ANSWER:
c
POINTS:
1
8. Louise has prepared a brief questionnaire to find out how satisfied her clients are with the service she has
been providing them. She is engaging in which kind of quantitative research method?
a.
experiment
b.
survey
c.
textual analysis
d.
historical analysis
e.
descriptive statistics
ANSWER:
b
POINTS:
1
9. Independent and dependent variables are components of which type of quantitative research method?
a.
experiment
b.
survey
c.
textual analysis
d.
historical analysis
e.
descriptive statistics
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ANSWER:
a
POINTS:
1
10. Textual analysis is an example of which type of research approach?
a.
qualitative
b.
survey
c.
critical
d.
quantitative
e.
historical
ANSWER:
a
POINTS:
1
11. Gary is conducting an organizational communication study by using two different methodologies. He is
giving the employees a questionnaire and he is also reviewing the minutes of the company’s Board meetings
over the past three years. Gary’s research approach is a good example of:
a.
distributive methodology
b.
quantitative research
c.
triangulation
d.
qualitative research
e.
hybrid methodology
ANSWER:
c
POINTS:
1
12. Which of the following is an area of study in the discipline of communication?
a.
interpersonal communication
b.
public communication
c.
organizational communication
d.
mass communication
e.
all of the above are areas of study in the field of communication
ANSWER:
e
POINTS:
1
13. Organizational culture can best be defined as __________.
a.
understanding of the power hierarchy within an organization
b.
understanding personal relationships on the job
c.
understanding how to better productivity in an organization
d.
understanding an organization’s identity and codes of thought and action
e.
all of the above are definitions of organizational culture
ANSWER:
d
POINTS:
1
14. Whiteness studies are examples of research conducted in which field of communication study?
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a.
Organizational Communication Studies
b.
Mass Communication Studies
c.
Performance Studies
d.
Public Communication Studies
e.
Intercultural Communication Studies
ANSWER:
e
POINTS:
1
15. The early 20th century philosopher John Dewey taught that communication was important __________.
a.
to communicate wants and desires
b.
to create good systems of mass media
c.
to train reporters to ask the right type of questions
d.
to protect the first amendment rights of Americans
e.
to express progressive thought through citizen participation
ANSWER:
e
POINTS:
1
16. Qualitative research methods __________.
a.
often use statistics to measure effects
b.
focus on media ratings
c.
are the best form of audience measurement
d.
provides non-numerical knowledge about communication
e.
all of the above
ANSWER:
d
POINTS:
1
17. Scholars identify and challenge communication practices that oppress, marginalize, or otherwise harm
individuals and social groups in __________ research.
a.
quantitative
b.
critical
c.
organizational
d.
operational
e.
interpersonal
ANSWER:
b
POINTS:
1
18. Rhetorical criticism is __________.
a.
the process of examining a text to see how it works communicatively
b.
the study of the history of the field of communication
c.
unwanted critical feedback
d.
the study of persuasive nonverbal communication
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e.
quantitative research
ANSWER:
a
POINTS:
1
19. Aisha wanted to understand what lawyers looked for when they selected juries. She spent hours observing
attorneys question potential jurors for upcoming trials to see if she could identify patterns. This type of research
is called __________.
a.
quantitative
b.
textual analysis
c.
historical
d.
critical
e.
triangulation
ANSWER:
b
POINTS:
1
20. Cell phones, Face Book, My Space, and Twitter have helped transform how we think and process
information. This reflects a primary area of the modern communication discipline referred to as __________.
a.
intrapersonal interaction
b.
group and team discussion
c.
intercultural Phenomena
d.
mass communication
e.
mediated communication
ANSWER:
e
POINTS:
1
21. Communication is a relatively new area of academic study.
a.
True
b.
False
ANSWER:
False
POINTS:
1
22. Sophists were known for their extraordinary concern for the ethical character of argument.
a.
True
b.
False
ANSWER:
False
POINTS:
1
23. Pathos is the proof that appeals to listeners’ emotions.
a.
True
b.
False
ANSWER:
True
POINTS:
1
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24. Ethos is proof based on logic and reasoning.
a.
True
b.
False
ANSWER:
False
POINTS:
1
25. John wants to understand more about how communication influenced and was impacted by the Civil Rights
Movement. He decides to study Martin Luther King, Jr’s “I have a dream speech.” This is known as
ethnographic research.
a.
True
b.
False
ANSWER:
False
POINTS:
1
26. Critical scholars attempt to identify and challenge communication practices that oppress, marginalize, or
otherwise harm individuals or social groups.
a.
True
b.
False
ANSWER:
True
POINTS:
1
27. Researchers in the field of organizational communication sometimes study personal relationships people
have in professional settings.
a.
True
b.
False
ANSWER:
True
POINTS:
1
28. The study of movies and films is not a part of any of the fields of communication study.
a.
True
b.
False
ANSWER:
False
POINTS:
1
29. Media sometimes reinforce cultural stereotypes about race and ethnicity.
a.
True
b.
False
ANSWER:
True
POINTS:
1
30. Effective communication principles are the same across all cultures.
a.
True
b.
False
ANSWER:
False
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POINTS:
1
31. __________ were teachers of rhetoric who boasted they could teach people how to win arguments by using
gimmicks.
ANSWER:
Sophists
POINTS:
1
32. __________ is a type of quantitative research in which researchers control the context and what happens in
it.
ANSWER:
Experiment
POINTS:
1
33. Communication with ourselves, or self-talk, is called __________.
ANSWER:
intrapersonal communication
POINTS:
1
34. Three themes that unify diverse areas in the field of communication are __________, __________, and
__________.
ANSWER:
Symbolic activities; meaning; ethics
POINTS:
1
35. __________ __________ aims to understand how particular texts work.
ANSWER:
rhetorical criticism
POINTS:
1
36. __________ communication is communication between people.
ANSWER:
interpersonal
POINTS:
1
37. Studying __________ communication increases our insight into different cultures’ communication styles
and meanings.
ANSWER:
intercultural
POINTS:
1
38. __________ are arbitrary, ambiguous, and abstract representations of other phenomena.
ANSWER:
symbols
POINTS:
1
39. Studying phenomena in multiple ways is called __________.
ANSWER:
triangulation
POINTS:
1
40. Some organizations think of themselves as family. This is a reflection of their __________ __________.
ANSWER:
organizational culture
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