Chapter 17
Persuasive Speaking
Multiple Choice Questions
1. The elaboration likelihood model (ELM) suggests that _______
2. Todd notices that several audience members rolled their eyes during a portion of his speech.
He adapts by saying, “Now, you may think that what I’ve just said is ridiculous. I’d like you to
hear me out as I next explain why I think this is a practical plan,” and he continues with his
speech. Todd’s statement is an example of _______
3. _______
is Aristotle’s term for what we call emotional appeals.
4. If your audience is very much opposed to your speech goal,
_______
5. When your audience is impartial, as opposed to apathetic or uninformed, you should _______
6. Which of the following statements is accurate regarding negative emotions?
7. An audience that has a positive attitude toward your speech goal _______
8. Which of the following statements regarding positive emotions is accurate?
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9. A decision to buy a car based on an analysis of cost, comparative features, and frequency of
repair would be a decision based on _______
The following outline applies to questions 10-12.
As you listened to a speech, you noted these points:
I. You should watch ER.
II. Episodes portray the leading characters with great sensitivity.
III. Whether the medical staff portrayed are “good” or “bad,” we come to know them as persons;
we see all facets of them.
IV. The stories often have a great deal of emotional impact.
V. You find yourself really caring about what happens to the people involved in various incidents
in the show.
10. Statement I is _______
11. Statement II is _______
12. Statement V is _______
13. When you are selecting evidence to support your speech claims, you should make sure that
_______
14. In a speech arguing that college tuition is far too expensive, you explain that there are high
quality colleges in Canada that charge half the cost. This is an example of which kind of
argument?
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15. If you support the proposition that “recycling rates have gone down on campus” by saying,
“Students have been using recycling bins as trash containers,” you would be _______
16. If you support the point that Colorado ski resort towns have been seeing an increase in wildlife
habitat loss with the argument that “There have been increased reporting of bear and deer in
the downtown area,” you would be _______
17. If, based on a discussion with two classmates, you stated to the instructor that “Many of the
students in this class would like to have a take-home final,” you would be committing a fallacy
of _______
18. If you noticed that your grades started going up after you started a protein shake regimen,
and you suggested to a friend that you think protein shakes have made you smarter, you
might be committing a fallacy of _______
19. Kara says to Sunny, “Did you hear Antonio’s speech? I thought it was really good.” Sunny
replies, “How could you think he gave a good speech? He’s such a dork! All he does is play
video games. What a loser.” Sunny’s response is an example of _______
20. Dorri presents two solutions to a problem as if they are the only two options when there are
really many choices. Dorri is engaging in the
_______ fallacy.
21. Motivation may be defined as forces acting to _______
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22. A persuasive speech may attempt to change someone’s _______
23. If you discover during your audience analysis that the costs associated with your proposition
outweigh the incentives that you are offering, _______
24. The organizational pattern that seeks audience agreement on criteria to consider when
evaluating a particular idea, and then shows how the proposition the speaker is advocating
satisfies the criteria, is called _______
25. If the primary goal of a speech is to get the audience to behave a certain way, the speech can
be considered to be organized by what pattern?
26. A speech attempting to persuade you to support a gun control bill because guns are used in a
high percentage of crimes, because gun control will lower the use of guns, and because this
bill on gun control is better than previous bills, is organized by what pattern?
27. A speech attempting to persuade you to buy a Ford rather than a Hyundai because parts are
more readily available and service is cheaper uses a pattern of organization called _______
28. An organizational pattern that is especially useful when the issue is not that a problem needs
to be solved but whether the solution is a good one is called
_______