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Chapter 13: Public Communication
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. Which of the following is a distinctive feature of public communication?
a.
entertaining the audience
b.
greater responsibility for the speaker to plan and prepare
c.
less direct interaction with the audience
d.
a and c are both distinctive features of public communication
e.
b and c are both distinctive features of public communication
ANSWER:
e
POINTS:
1
2. Which of the following would most likely be an example of a speech designed to entertain?
a.
giving a toast at a friends wedding
b.
talking to students about responding to a proposed tuition increase
c.
talking about one’s experiences growing up during the Great Depression
d.
giving a speech on what it’s like to be a professional athlete
e.
giving a lecture about touring the Athenian ruins
ANSWER:
a
POINTS:
1
3. When Brandon begins his presentation, the audience doesn’t know him and has no basis for assuming he is
competent. However, during his presentation Brandon gains the trust and respect of listeners because he has
good research and clear organization. The increase in Brandon’s credibility during the presentation is due to
__________ credibility.
a.
derived
b.
initial
c.
terminal
d.
authority-based
e.
assumed
ANSWER:
a
POINTS:
1
4. Raymond is well known as an expert on environmental policy. Thus, when he begins his presentation,
listeners already have a high opinion of his abilities. Raymond has __________ credibility.
a.
high terminal
b.
high derived
c.
higher derived than terminal
d.
high initial
e.
high cumulative
ANSWER:
d
POINTS:
1
5. The main idea of the entire speech is __________.
a.
a presentation topic
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Chapter 13: Public Communication
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b.
a thesis statement
c.
a specific purpose
d.
a mind map
e.
none of the above
ANSWER:
b
POINTS:
1
6. Guidelines for choosing good topics for presentation include all of the following EXCEPT __________.
a.
select a topic that interests you
b.
select a topic appropriate to the speaking situation
c.
select a topic appropriate to your audience
d.
select a topic limited in scope
e.
all of the above are guidelines for choosing topics
ANSWER:
e
POINTS:
1
7. “What would you think if you went to a doctor because you were ill and she told you to watch Seinfeld as a
part of your treatment?” is an example of which type of attention getting device from an introduction to a
presentation?
a.
bandwagon
b.
question
c.
quotation
d.
illustration
e.
statistic
ANSWER:
b
POINTS:
1
8. A good introduction does which of the following?
a.
captures the listeners’ attention, motivates the audience to listen, presents the body in chronological
order, and enhances the speaker’s credibility
b.
announces all sources to be used in the speech, motivates the audience to listen, provides the thesis
statement, and enhances the speaker’s credibility
c.
captures the listeners’ attention, motivates the audience to listen, provides the thesis statement, and
enhances the speaker’s credibility
d.
captures the listeners’ attention, motivates the audience to listen, provides the thesis statement, and
relies on the halo effect
e.
captures the listeners’ attention, relies on derived credibility, provides the thesis statement, and
enhances the speaker’s credibility
ANSWER:
c
POINTS:
1
9. “Today I will explain to you how humans have evolved from apes to Neanderthals to the human form we
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Chapter 13: Public Communication
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Page 3
have today.” This thesis sentence suggests which organizational pattern? [p. 270, III]
a.
time
b.
wave
c.
motivated sequence
d.
analogical (comparison)
e.
topical
ANSWER:
a
POINTS:
1
10. Which of the following is NOT a part of the motivated sequence pattern used to organize a persuasive
speech?
a.
attention step
b.
action step
c.
satisfaction step
d.
visualization step
e.
transition step
ANSWER:
e
POINTS:
1
11. The function of transitions are to __________.
a.
summarize the major points
b.
make a connection from one main idea to another main idea
c.
add filler to an already lengthy presentation
d.
compare main ideas
e.
motivate the listeners
ANSWER:
b
POINTS:
1
12. A strong conclusion should look to accomplish which of the following?
a.
gaining support of the listeners
b.
offering an opportunity for rebuttal
c.
providing a memorable close
d.
summarizing the main ideas
e.
all but b
ANSWER:
e
POINTS:
1
13. The name for the step in the Motivated Sequence in which the speaker tries to intensify the listener’s
commitment to the solution by helping them imagine the results from the solution is called the __________
step.
a.
need
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Chapter 13: Public Communication
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b.
action
c.
visualization
d.
satisfaction
e.
attention
ANSWER:
c
POINTS:
1
14. Probably the most widely used style of delivery is __________.
a.
extemporaneous
b.
impromptu
c.
manuscript
d.
memorized
e.
cohesive
ANSWER:
a
POINTS:
1
15. Communication anxiety __________.
a.
improves communication
b.
is natural
c.
is experienced primarily by novice speakers
d.
is experienced by public figures
e.
all of the above
ANSWER:
e
POINTS:
1
16. Four methods of reducing communication apprehension include __________.
a.
daydreaming, systematic desensitization, cognitive restructuring, skills training
b.
positive visualization, cognitive restructuring, systematic desensitization, skills training
c.
negative visualization, cognitive restructuring, systematic desensitization, skills training
d.
cognitive complexity, positive visualization, systematic desensitization, skills training
e.
cognitive restructuring, negative visualization, daydreaming, skills training
ANSWER:
b
POINTS:
1
17. When the primary objective is to engage, interest, amuse, or please listeners, one delivers __________.
a.
good anecdotes and funny jokes
b.
a speech to persuade
c.
a speech to motivate
d.
a speech to inform
e.
a speech to entertain
ANSWER:
e
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POINTS:
1
18. When the primary goal is to change listener’s attitudes, beliefs, or behaviors, one delivers __________.
a.
factual disinformation
b.
a speech to persuade
c.
a speech to blame
d.
a speech to inform
e.
a speech to entertain
ANSWER:
b
POINTS:
1
19. When the primary objective is to increase listeners’ understanding, awareness, or knowledge of some topic,
one delivers __________.
a.
specific instances and rhetorical questions
b.
a speech to persuade
c.
a speech to inspire
d.
a speech to inform
e.
a speech to entertain
ANSWER:
d
POINTS:
1
20. Material used to support claims in a speech __________.
a.
is called evidence
b.
should not be presented extemporaneously
c.
is best presented impromptu
d.
should not be presented with a manuscript delivery
e.
b, c, and d
ANSWER:
a
POINTS:
1
21. Skill in listening critically to the public communication of others is equally important to skill in public
speaking.
a.
True
b.
False
ANSWER:
True
POINTS:
1
22. According to James Winans, in many ways public speaking is quite similar to everyday talk.
a.
True
b.
False
ANSWER:
False
POINTS:
1
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Chapter 13: Public Communication
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23. One of the advantages of public speaking is, it doesn’t require as much preparation as face-to-face
conversations.
a.
True
b.
False
ANSWER:
False
POINTS:
1
24. While actually giving a speech, a speaker should not make any changes for the audience, in case it causes
the speaker to become confused.
a.
True
b.
False
ANSWER:
False
POINTS:
1
25. The thesis statement is the single most important sentence in a speech.
a.
True
b.
False
ANSWER:
True
POINTS:
1
26. Before including any form of evidence, speakers do not have an ethical responsibility to check the accuracy
of material and the credibility of sources.
a.
True
b.
False
ANSWER:
False
POINTS:
1
27. In speeches organized around a temporal pattern, the main points are structured around their physical
relationship with one another, for example, their geographical relationship to one another.
a.
True
b.
False
ANSWER:
False
POINTS:
1
28. Oral communication requires more organization and simpler sentence structure than written communication.
a.
True
b.
False
ANSWER:
True
POINTS:
1
29. A certain degree of anxiety about speaking is natural.
a.
True
b.
False
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Chapter 13: Public Communication
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ANSWER:
True
POINTS:
1
30. Learning to control your breathing during public speaking is an example of systematic desensitization.
a.
True
b.
False
ANSWER:
True
POINTS:
1
31. Presentations to __________ aim to change listeners’ attitudes, beliefs, or behaviors or to motivate them to
take some action.
ANSWER:
persuade
POINTS:
1
32. __________ exists when listeners believe in a speaker and trust what the speaker says.
ANSWER:
Credibility
POINTS:
1
33. Words and phrases that connect ideas in a presentation are called __________.
ANSWER:
transitions
POINTS:
1
34. Speakers use an __________ __________ to acknowledge a source of evidence in a speech.
ANSWER:
oral footnote
POINTS:
1
35. A speaker who plans and practices but does not memorize actual words and phrases for a presentation is
using the __________ style.
ANSWER:
extemporaneous
POINTS:
1
36. __________ __________ is a method of reducing speaking anxiety by teaching individuals to revise how
they think about speaking.
ANSWER:
Cognitive restructuring
POINTS:
1
37. __________ __________ is a method to reduce speaking anxiety by guiding speakers through imagined
positive speaking experiences.
ANSWER:
Positive visualization
POINTS:
1
38. __________ exists when listeners believe in a speaker and trust what the speaker says.
ANSWER:
Credibility
POINTS:
1
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Chapter 13: Public Communication
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39. __________ is material used to support claims, such as those made in a public speech.
ANSWER:
Evidence
POINTS:
1
40. __________ __________ requires little or no preparation.
ANSWER:
Impromptu delivery
POINTS:
1
41. Compare and contrast public speaking and everyday talk, as discussed in Chapter 13. Note specific differences and
similarities in your answer.
ANSWER:
No answer provided.
POINTS:
1
42. Discuss the three traditional speaking purposes. Address the similarities and differences between the three types and
give examples of each.
ANSWER:
No answer provided.
POINTS:
1
43. Identify one topic for a presentation, and then write out thesis sentences for 5 different organizational patterns on that
topic. Also, explain how different organizational patterns shape the meaning of a public message.
ANSWER:
No answer provided.
POINTS:
1
44. Using a hypothetical topic discuss and elucidate on the three planning steps you should go through in preparing for an
effective speech.
ANSWER:
No answer provided.
POINTS:
1
