Archives: Quiz
978-1285073040 Test Bank Chapter 5
Chapter 5 Customers, Segmentation, and Target Marketing MULTIPLE CHOICE 1. The consumer buying process begins when: a. marketing research discovers a new, untapped market segment. b. consumers recognize that they have unsatisfied needs. c. merchants offer goods and services for […]
978-1285073040 Test Bank Chapter 4
Chapter 4 Developing Competitive Advantage and Strategic Focus MULTIPLE CHOICE 1. All of the following are benefits of SWOT analysis EXCEPT: a. It is simple to use. b. Its structured nature ensures that data and information are correctly categorized. c. […]
978-1285073040 Test Bank Chapter 3
Chapter 3 Collecting and Analyzing Marketing Information MULTIPLE CHOICE 1. With respect to conducting a situation analysis, which of the following IS NOT one of the four important issues to keep in mind? a. Analysis alone is not a solution. […]
978-1285073040 Test Bank Chapter 2
Chapter 2 Strategic Marketing Planning MULTIPLE CHOICE 1. Which of the following statements best describes the nature of a marketing plan? a. It clearly outlines the organization’s mission and vision. b. It outlines how the organization will raise capital to […]
978-1285073040 Test Bank Chapter 10
Chapter 10 Developing and Maintaining Long-Term Customer Relationships MULTIPLE CHOICE 1. In times past, developing and implementing the “right” marketing strategy was all about __________. In today’s economy, however, that emphasis has shifted to developing strategies that attract and retain […]
978-1285073040 Test Bank Chapter 1
Chapter 1 Marketing in Today’s Economy MULTIPLE CHOICE 1. Among the fundamental changes to marketing and business practice in today’s economy is the dramatic increase in the availability of information. This increase in information has created a shift in the […]
978-1285063003 Test Bank Chapter 9 Part 2
45. Which of the following would be an internal change force? a. New organizational objectives b. Changes in consumer requirements c. Advancement in technology d. Changes in government regulation ANSWER: a POINTS: 1 DIFFICULTY: Difficulty: Moderate LEARNING OBJECTIVES: SPMT.MOSL.15.09.01 NATIONAL […]
978-1285063003 Test Bank Chapter 9 Part 1
1. Forces causing change come from both outside and inside an organization. a. True b. False 2. Management has absolute control over external change forces. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: SPMT.MOSL.15.09.01 NATIONAL […]
978-1285063003 Test Bank Chapter 8 Part 2
57. According to the Leadership Grid, if a supervisor uses a middle of the road management leadership style, he or she: a. shows primary concern for people and little concern for production. b. places equal emphasis on people and production. […]
978-1285063003 Test Bank Chapter 8 Part 1
1. The most effective leadership style in one situation may not be the most effective in another. a. True b. False 2. Leadership is a reciprocal process involving the leader and followers. a. True b. False ANSWER: True POINTS: 1 […]
978-1285063003 Test Bank Chapter 7 Part 2
50. The ego or esteem needs of an individual can be satisfied through . a. the availability of food and shelter b. recognition of his or her work c. the provision of protection d. the ability to be creative 51. […]
978-1285063003 Test Bank Chapter 7 Part 1
1. One of the motivational levels relates to the direction of behavior of an individual. a. True b. False 2. Motivation is the willingness to work to achieve an organization’s objectives. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: […]
978-1285063003 Test Bank Chapter 6 Part 2
53. The type of communication which originates with managers and is directed to employees is: a. downward communication. b. upward communication. c. lateral–diagonal communication. d. informal communication. ANSWER: a POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: SPMT.MOSL.15.06.04 NATIONAL STANDARDS: United […]
978-1285063003 Test Bank Chapter 6 Part 1
ANSWER: POINTS: DIFFICULTY: LEARNING OBJECTIVES: NATIONAL STANDARDS: KEYWORDS: False 1 Difficulty: Easy SPMT.MOSL.15.06.01 United States – BUSPROG: Analytic Bloom’s: Knowledge 1. Communication is essential in performing all management functions. a. True b. False 2. The sender is the one who […]
978-1285063003 Test Bank Chapter 5
1. Mastering the art of delegation and empowerment is essential to a leader’s growth, development, and effectiveness. a. True b. False 2. Granting authority is one of the key aspects of delegation. a. True b. False ANSWER: True POINTS: 1 […]
978-1285063003 Test Bank Chapter 4 Part 2
54. The temporary nature of assignments under departmentalization does not allow employees to feel they belong to one project team. a. matrix b. functional c. geographic d. technical 55. The principle states that everyone in an organization should report to […]
978-1285063003 Test Bank Chapter 4 Part 1
1. In the first stage of organizational growth, the owner/manager performs all the organizational activities. a. True b. False 2. Line organization is the first stage of growth of an organization. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: […]
978-1285063003 Test Bank Chapter 3
1. Managers must make decisions whenever they perform any of the five management functions—planning, organizing, staffing, controlling, and leading. a. True b. False 2. Supervisors must make more decisions more frequently—and often more quickly—than other managers. a. True b. False […]
978-1285063003 Test Bank Chapter 2 Part 2
43. Operational planning: a. involves the establishment of the organization’s mission. b. facilitates the achievement of strategic planning. c. is planning for more than five years into the future. d. is done by the top-managers. 44. Which of the following […]
978-1285063003 Test Bank Chapter 2 Part 1
1. Making job assignments is a part of the planning carried out by supervisors. a. True b. False 2. Planning involves the use of administrative skills only. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: […]
978-1285063003 Test Bank Chapter 16 Part 2
60. Right–to-work laws: a. established the National Labor Relations Board. b. give workers the right to join or not join a union without being fired. c. provided an employees’ bill of rights that protect employees from abuse. d. prohibited the […]
978-1285063003 Test Bank Chapter 16 Part 1
1. Labor unions have more bargaining strength than individual employees do in negotiating with an employer. a. True b. False 2. Management‘s freedom of choice has been increased by unions. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Difficulty: […]
978-1285063003 Test Bank Chapter 14 Part 2
53. Which of the following is not a factor that has influenced productivity in recent times? a. Robotics b. Unionism c. Computer-assisted manufacturing d. Just–in–time inventory ANSWER: b POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: SPMT.MOSL.15.14.03 NATIONAL STANDARDS: United States […]
978-1285063003 Test Bank Chapter 14 Part 1
POINTS: DIFFICULTY: LEARNING OBJECTIVES: NATIONAL STANDARDS: KEYWORDS: 1 Difficulty: Easy SPMT.MOSL.15.14.01 United States – BUSPROG: Analytic Bloom’s: Knowledge 1. Another name for productivity is efficiency. a. True b. False 2. A country‘s productivity indicates how efficiently its human resources are […]
978-1285063003 Test Bank Chapter 13 Part 2
42. Which of the following is NOT a step in the control process? a. Establish supervisory authority. b. Compare actual performance against standards. c. Establish standards of performance. d. Take corrective action. ANSWER: a POINTS: 1 DIFFICULTY: Difficulty: Moderate LEARNING […]
978-1285063003 Test Bank Chapter 13 Part 1
1. Controlling is defined as the management function that involves comparing actual performance with planned performance and taking corrective action, if needed, to ensure that objectives are achieved. a. True b. False 2. The process of ensuring that organizational objectives […]
978-1285063003 Test Bank Chapter 12 Part 2
46. Which of the following is NOT true about stress? a. It releases a flood of hormones. b. It can be damaging to multiple internal organs. c. It is harmful to both body and mind. d. It always hinders performance. […]
978-1285063003 Test Bank Chapter 12 Part 1
1. All conflict is dysfunctional and hinders effective decision making. a. True b. False 2. Misunderstandings due to ineffective communication are the only causes of conflict. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: SPMT.MOSL.15.12.01 […]
978-1285063003 Test Bank Chapter 11 Part 2
49. is most directly performance related coaching function. a. Mentoring b. Confronting c. Tutoring d. Counseling ANSWER: b POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: SPMT.MOSL.15.11.02 NATIONAL STANDARDS: United States – BUSPROG: Analytic KEYWORDS: Bloom‘s: Knowledge 50. The coaching function […]
978-1285063003 Test Bank Chapter 11 Part 1
1. Coaching is the process that supervisors use to help individuals continually reach their highest level of performance. a. True b. False 2. The focus of coaching conversations is employee discipline. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: […]
978-1285063003 Test Bank Chapter 10 Part 2
49. In a group-centered approach, the leader: a. facilitates the meeting by keeping it moving. b. dominates what is happening. c. allows the group to facilitate its own direction. d. answers all the questions of the members. ANSWER: a POINTS: […]
978-1285063003 Test Bank Chapter 10 Part 1
1. Electronic meetings have become a necessary and valuable communication tool. a. True b. False 2. A meeting called to announce a new sales program is an example of an information-giving meeting. a. True b. False ANSWER: True POINTS: 1 […]
978-1285063003 Test Bank Chapter 1 Part 2
42. Typically, spend a larger proportion of their time in leading, that is, “working with their people directly.” a. company directors b. top managers c. supervisory managers d. chief executive officers ANSWER: c POINTS: 1 DIFFICULTY: Difficulty: Moderate LEARNING OBJECTIVES: […]
978-1285063003 Test Bank Chapter 1 Part 1
1. An organization is formed whenever a group of people join together in a structured situation to achieve a common objective. a. True b. False 2. The main objective of organizations is to produce a product or provide a service. […]
978-1285063003 Test Bank Appendix A Part 2
46. of testing is demonstrated by a high positive correlation between the applicant’s test score and some objective measure of job performance. a. Validity b. Authority c. Reliability d. Security ANSWER: a POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: SPMT.MOSL.15.15.02 […]
978-1285063003 Test Bank Appendix A Part 1
POINTS: DIFFICULTY: LEARNING OBJECTIVES: NATIONAL STANDARDS: KEYWORDS: 1 Difficulty: Easy SPMT.MOSL.15.15.01 United States – BUSPROG: Analytic Bloom’s: Knowledge 1. An organization can be successful regardless of number and kinds of people present to do the required work. a. True b. […]
978-1260464924 Test Bank Chapter 13 Part 2
52) Modigliani and Associates has forecasted the following payoffs from a project: Outcome Probability of Outcome Assumptions $ 0 20% pessimistic $ 3,500 60% moderately successful $ 6,000 20% optimistic What is the expected value of the outcomes? A) $0 […]
978-1259924033 Test Bank Chapter 9 Part 4
116) Assume you are the marketing consultant for your university, which wants to focus its marketing efforts on retention of current students. You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis. What […]
978-1259924033 Test Bank Chapter 9 Part 3
86) Fiona is looking to expand her pet grooming business and wants to evaluate the profitability of a potential new market. The area she is looking at has 2,000 homes and Fiona estimates that 20 percent of them would be […]
978-1259924033 Test Bank Chapter 9 Part 2
46) More and more women have been posting photos of themselves on social media wearing little to no make-up to emphasize the concept of real and natural beauty. Beauty brands such as Glossier have responded to this trend by producing […]
978-1259924033 Test Bank Chapter 9 Part 1
M: Marketing, 6e (Grewal) Chapter 9 Segmentation, Targeting, and Positioning 1) The loyalty program My Starbucks Rewards, which allows members to pay via their mobile device and earn points toward discounts and free offers, enables Starbucks to gather the purchase […]
978-1259924033 Test Bank Chapter 8 Part 4
117) Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United […]
978-1259924033 Test Bank Chapter 8 Part 3
89) The United States imports more goods from China than it exports to China. This is known as A) gross national income (GNI). B) a trade surplus. C) gross domestic product (GDP). D) a trade deficit. E) an import imbalance. […]
978-1259924033 Test Bank Chapter 8 Part 2
49) All of the following are major trade agreements affecting global marketing except A) NAFTA. B) EU. C) GNI. D) ASEAN. E) CAFTA. Answer: C Explanation: The GNI is the gross national income, a measure of a country’s economic output. […]
978-1259924033 Test Bank Chapter 8 Part 1
M: Marketing, 6e (Grewal) Chapter 8 Global Marketing 1) Firms would prefer to manufacture in a country that has a trade surplus, or a higher level of exports than imports. Answer: TRUE Explanation: Firms would prefer to manufacture in a […]
Chapter 7 Linkedin Is Mainly Used For In The B2b Marketplace
117) LinkedIn is mainly used for ________ in the B2B marketplace. A) requests for proposals B) vendor evaluation C) communication with customers D) professional networking E) competitive analysis Answer: D Explanation: The LinkedIn.com social network is mainly used for professional […]
978-1259924033 Test Bank Chapter 7 Part 3
89) A(n) ________ occurs when the purchasing agent orders additional units of products that have previously been purchased. A) new buy B) modified rebuy C) straight rebuy D) adapted buy E) generic buy Answer: C Explanation: A straight rebuy occurs […]
978-1259924033 Test Bank Chapter 7 Part 2
49) During the RFP stage, B2B buyers A) recognize obstacles that the firm must work around. B) revise their need recognition analysis. C) invite suppliers to bid on supplying what is requested. D) proceed to vendor analysis. E) negotiate contract […]
978-1259924033 Test Bank Chapter 7 Part 1
M: Marketing, 6e (Grewal) Chapter 7 Business-to-Business Marketing 1) Business-to–business marketing refers to buying and selling goods or services to consumers. Answer: FALSE Explanation: Business-to–business (B2B) marketing refers to the process of buying and selling goods or services to be […]
978-1259924033 Test Bank Chapter 6 Part 4
117) Reginald greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays, and offers them free […]