Archives: Quiz
978-1259924033 Test Bank Chapter 11 Part 1
M: Marketing, 6e (Grewal) Chapter 11 Product, Branding, and Packaging Decisions 1) A product is anything that is of value to a consumer and can be offered through a voluntary marketing exchange. Answer: TRUE Explanation: A product is anything that […]
978-1259924033 Test Bank Chapter 10 Part 4
116) If a cable television company had 100 million subscribers at the end of the year, and 2 million of its subscribers left its service, it would have a churn rate of A) 1 percent. B) 2 percent. C) 5 […]
978-1259924033 Test Bank Chapter 10 Part 3
88) Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of A) data mining. B) data recovery. C) data entry. D) data […]
978-1259924033 Test Bank Chapter 10 Part 2
48) Joe is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The advantages of using these data include A) they are new and can be used […]
978-1259924033 Test Bank Chapter 10 Part 1
M: Marketing, 6e (Grewal) Chapter 10 Marketing Research 1) One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions. Answer: TRUE Explanation: This is the primary point of marketing research—to provide information on […]
978-1259924033 Test Bank Chapter 1 Part 4
117) Which element of the marketing mix is most relevant to the activity “capturing value”? A) promotion B) purchasing C) product D) price E) place Answer: D Explanation: The marketing mix activities are promotion (communicating value), product (creating value), price […]
978-1259924033 Test Bank Chapter 1 Part 3
89) Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do […]
978-1259924033 Test Bank Chapter 1 Part 2
49) Which element of the marketing mix deals with supply chain management? A) product B) price C) promotion D) production E) place Answer: E Explanation: The place aspect of the marketing mix represents all the activities necessary to get the […]
978-1259924033 Test Bank Chapter 1 Part 1
M: Marketing, 6e (Grewal) Chapter 1 Overview Of Marketing 1) Marketing is an activity that only large firms with specialized departments can execute. Answer: FALSE Explanation: Marketing activities can be performed by organizations of all sizes and also by individuals. […]
978-1259870538 Test Bank Chapter 9
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-9 | 1 Chapter 9: The Performance Interview Essay 1. How should interviewers open performance interviews? 2. What are the fundamental […]
978-1259870538 Test Bank Chapter 8
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-8 | 1 Chapter 8: The Employment Interview Essay 1. What are the essential elements of a chronological résumé? 2. How […]
978-1259870538 Test Bank Chapter 7
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-7 | 1 Chapter 7: The Recruiting Interview Essay 1. Discuss four ways interviewers can avoid EEO (equal employment opportunity) violations […]
978-1259870538 Test Bank Chapter 6
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-6 | 1 Chapter 6: The Survey Interview Essay 1. List three essential criteria for selecting survey interviewers. 2. If you […]
978-1259870538 Test Bank Chapter 5
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-5 | 1 Chapter 5: The Informational Interview Essay 1. What is the fundamental purpose of an informational interview? 2. What […]
978-1259870538 Test Bank Chapter 4
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-4 | 1 Chapter 4: Structuring the Interview Essay 1. What are the essential functions of openings in interviews? 2. Compare […]
978-1259870538 Test Bank Chapter 3
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-3 | 1 Chapter 3: Questions and Their Uses Essay 1. Compare and contrast the advantages of open and closed questions. […]
978-1259870538 Test Bank Chapter 2
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-2 | 1 Chapter 2: An Interpersonal Communication Process Essay 1. Develop and explain a model of the interviewing process containing […]
978-1259870538 Test Bank Chapter 12
TB-13 | 1 Chapter 12: The Health Care Interview Essay 1. How can patients create a collaborative health care interview relationship? 2. How can interviewers improve information getting in health care interviews? 3. When should a health care provider use […]
978-1259870538 Test Bank Chapter 11
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-12 | 1 Chapter 11: The Counseling Interview Essay 1. On what assumption is the nondirective approach to counseling based? 2. […]
978-1259870538 Test Bank Chapter 10
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-10| 1 Chapter 10: The Persuasive Interview Essay 1. What is a yes-but method of persuasion, and when might you use […]
978-1259870538 Test Bank Chapter 1
Copyright ©2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TB-1 | 1 Chapter 1: An introduction to Interviewing Essay 1. Define “interview.” 2. What distinguishes an interview from conversation? 3. […]
978-1259870323 Test Bank Chapter 9
Chapter 09 – Social Exchange Theory Chapter 09 Social Exchange Theory Multiple Choice Questions 1. Relationships in which costs exceed rewards are perceived as having A. positive worth B. negative worth C. supportive outcomes D. instability 2. Emotional support and […]
978-1259870323 Test Bank Chapter 8
Chapter 08 – Uncertainty Reduction Theory Chapter 08 Uncertainty Reduction Theory Multiple Choice Questions 1. All of the following are concepts identified by Berger and Calabrese as being related to uncertainty EXCEPT A. self-disclosure B. verbal output C. information seeking […]
978-1259870323 Test Bank Chapter 7
Chapter 07 – Expectancy Violations Theory 7-1 Chapter 07 Expectancy Violations Theory Multiple Choice Questions 1. According to Burgoon, “an invisible, variable volume of space surrounding an individual which defines individual’s preferred distance from others” is known as A. territoriality […]
978-1259870323 Test Bank Chapter 6
Chapter 06 – Cognitive Dissonance Theory Chapter 06 Cognitive Dissonance Theory Multiple Choice Questions 1. Cognitive dissonance can be defined as A. the existence of contradictory cognitions B. the feeling of discomfort resulting from inconsistent attitudes, thoughts, and behaviors C. […]
978-1259870323 Test Bank Chapter 5
Chapter 05 – Coordinated Management of Meaning Chapter 05 Coordinated Management of Meaning Multiple Choice Questions 1. Which of the following is true of Coordinated Management of Meaning (CMM)? A. It focuses on how individuals establish rules for creating and […]
978-1259870323 Test Bank Chapter 4
Chapter 04 – Symbolic Interaction Theory Chapter 04 Symbolic Interaction Theory Multiple Choice Questions 1. Which of the following is true of Symbolic Interaction Theory? A. It centers on the relationship between symbols and interactions between people using these symbols. […]
978-1259870323 Test Bank Chapter 30
Chapter 30 – Feminist Standpoint Theory Chapter 30 Feminist Standpoint Theory Multiple Choice Questions 1. Feminist Standpoint Theory focuses on the central concept of _____ and how it shapes our communication with others. A. power B. attraction C. disclosure D. […]
978-1259870323 Test Bank Chapter 3
Chapter 03 – Thinking about Theory and Research Chapter 03 Thinking about Theory and Research Multiple Choice Questions 1. All of the following have been identified as goals of theory EXCEPT A. explanation B. understanding C. reviewing D. social change […]
978-1259870323 Test Bank Chapter 29
Chapter 29 – Muted Group Theory Chapter 29 Muted Group Theory Multiple Choice Questions 1. _____ are the central focus in Muted Group Theory. A. Nonverbal expectancies B. Language limitations C. Nonverbal limitations D. Language expectancies 2. Which of the […]
978-1259870323 Test Bank Chapter 28
Chapter 28 – Communication Accommodation Theory Chapter 28 Communication Accommodation Theory Multiple Choice Questions 1. Social Identity Theory suggests that a person’s self-concept comprises A. internal and external manifestations B. personal identity and a social identity C. in-group and out-group […]
978-1259870323 Test Bank Chapter 27
Chapter 27 – Face-Negotiation Theory Chapter 27 Face-Negotiation Theory Multiple Choice Questions 1. All of the following are true about Face-Negotiation Theory EXCEPT A. it combines the principles of intercultural communication, conflict, and politeness B. the theory has been criticized […]
978-1259870323 Test Bank Chapter 26
Chapter 26 – Media Ecology Theory Chapter 26 Media Ecology Theory Multiple Choice Questions 1. Scholars term McLuhan’s work “media ecology” because A. it emphasizes the audience B. it views media as an environment unto itself C. it is a […]
978-1259870323 Test Bank Chapter 25
Chapter 25 – Cultural Studies Chapter 25 Cultural Studies Multiple Choice Questions 1. Cultural Studies is a theoretical perspective that A. assumes that human behavior is deterministic B. focuses on how culture is influenced by powerful, dominant groups C. argues […]
978-1259870323 Test Bank Chapter 24
Chapter 24 – Cultivation Theory Chapter 24 Cultivation Theory Multiple Choice Questions 1. Gerbner helped found the worldwide _____ in 1996 to assist people in the struggle against powerful media institutions. A. Violence Index B. Media Cultivation Initiative C. Anti-Media […]
978-1259870323 Test Bank Chapter 23
Chapter 23 – Uses and Gratifications Theory Chapter 23 Uses and Gratifications Theory Multiple Choice Questions 1. The main idea behind Uses and Gratifications Theory is that A. people cannot articulate the reasons or gratifications underlying their media consumption B. […]
978-1259870323 Test Bank Chapter 22
Chapter 22 – Spiral of Silence Theory 22-1 Chapter 22 Spiral of Silence Theory Multiple Choice Questions 1. Noelle-Neumann believes that the very essence of our society depends on people commonly recognizing and endorsing a set of _____. A. assertions […]
978-1259870323 Test Bank Chapter 21
Chapter 21 – Agenda Setting Theory Chapter 21 Agenda Setting Theory Multiple Choice Questions 1. Which of the following important functions of mass media did Harold D. Lasswell describe? A. agenda setting and surveillance B. gatekeeping and limited effect C. […]
978-1259870323 Test Bank Chapter 20
Chapter 20 – The Narrative Paradigm Chapter 20 The Narrative Paradigm Multiple Choice Questions 1. The Narrative Paradigm asserts that A. humans are more persuaded by a good story than by a good argument B. the essential nature of humans […]
978-1259870323 Test Bank Chapter 2
Chapter 02 – Thinking about the Field: Traditions and Contexts Chapter 02 Thinking about the Field: Traditions and Contexts Multiple Choice Questions 1. The _____ context of communication pertains to speaking and persuasion. A. mass/media B. public/rhetorical C. cultural D. […]
978-1259870323 Test Bank Chapter 19
Chapter 19 – Dramatism Chapter 19 Dramatism Multiple Choice Questions 1. Burke argued that some of what people do is motivated by their animal nature (such as thirst and hunger) and some of what they do is motivated by A. […]
978-1259870323 Test Bank Chapter 18
Chapter 18 – The Rhetoric Chapter 18 The Rhetoric Multiple Choice Questions 1. In this classic syllogism, which element is the minor premise? “All humans are mortal. Aristotle is human. Aristotle is mortal.” A. All humans are mortal. B. Aristotle […]
978-1259870323 Test Bank Chapter 17
Chapter 17 – Organizational Information Theory Chapter 17 Organizational Information Theory Multiple Choice Questions 1. According to Organizational Information Theory, the cycle of communication behaviors includes three stages. Which of the following correctly lists the stages and the order in […]
978-1259870323 Test Bank Chapter 16
Chapter 16 – Organizational Culture Theory Chapter 16 Organizational Culture Theory Multiple Choice Questions 1. All of the following statements about symbols are true EXCEPT A. symbols represent meanings that are held by members of an organization B. symbols include […]
978-1259870323 Test Bank Chapter 15
Chapter 15 – Structuration Theory Chapter 15 Structuration Theory Multiple Choice Questions 1. All of the following statements about rules are true EXCEPT A. rules may be implicitly learned B. rules increase uncertainty C. rules may be explicitly stated D. […]
978-1259870323 Test Bank Chapter 14
Chapter 14 – Groupthink Chapter 14 Groupthink Multiple Choice Questions 1. All of the following are recommendations provided by Hart for reducing Groupthink EXCEPT A. balance consensus and majority rule B. discourage whistle-blowing C. require oversight and control of groups […]
978-1259870323 Test Bank Chapter 13
Chapter 13 – Social Information Processing Theory Chapter 13 Social Information Processing Theory Multiple Choice Questions 1. Which of the following theories influenced the development of Social Information Processing Theory? A. Media Ecology Theory B. Media Richness Theory C. Uncertainty […]
978-1259870323 Test Bank Chapter 12
Chapter 12 – Communication Privacy Management Theory Chapter 12 Communication Privacy Management Theory Multiple Choice Questions 1. Over 30 years ago, Petronio and her colleagues published some studies outlining principles that would eventually become part of Communication Privacy Management Theory. […]
978-1259870323 Test Bank Chapter 11
Chapter 11 – Relational Dialectics Theory Chapter 11 Relational Dialectics Theory Multiple Choice Questions 1. Research using Relational Dialectics Theory has uncovered several new dialectics. Which two were found in the research focusing on illness and death in the context […]
978-1259870323 Test Bank Chapter 10
Chapter 10 – Social Penetration Theory 10-1 Chapter 10 Social Penetration Theory Multiple Choice Questions 1. As a “stage” theory, Social Penetration Theory believes relationship development is A. nonintimate B. systematic C. unpredictable D. unreasonable 2. The “stranger-on-the-train” phenomenon is […]