Chapter 23 – Uses and Gratifications Theory
Chapter 23
Uses and Gratifications Theory
Multiple Choice Questions
1. The main idea behind Uses and Gratifications Theory is that
2. Limited effects theories argue that the influence of media is minimized by
3. Danny and Moira want to fix a new window in their bedroom. They go to the video store and
rent “How to Fix Windows in 60 Minutes or Less.” Which of the following needs are Danny
and Moira satisfying?
4. Louie’s partner left him several months ago. Now when he arrives home, he turns on the
television for companionship. This is an example of using media for
