Archives: Quiz
978-1259870323 Test Bank Chapter 1
Chapter 01 – Thinking about Communication: Definitions, Models, and Ethics Chapter 01 Thinking about Communication: Definitions, Models, and Ethics Multiple Choice Questions 1. Communication is defined as A. a linear process in which an individual employs language to send a […]
978-1259637155 Test Bank Chapter 7 Part 3
70) Which of the following statements is TRUE of repositioning? A) It involves targeting a large portion of a small market. B) It involves understanding the marketing mix approach necessary to change present consumer perceptions of the product. C) It […]
978-1259637155 Test Bank Chapter 6 Part 3
88) Which of the following statements is true about customer relationships in business markets? A) A strong impersonal relationship with customers is critical in maintaining one’s business. B) One-on-one personal communication is the most important tool in developing and maintaining […]
978-1259637155 Test Bank Chapter 5 Part 3
72) Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning. However, several potential pitfalls exist in its execution, such as ________. A) very little reliance on “inside-out” measurement B) too few tactical metrics […]
978-1259637155 Test Bank Chapter 4 Part 3
74) The owner of Joe’s Pool Hall found some secondary data online that measured consumer reactions to certain amenities in bars and nightclubs. However, he is concerned about how these data were collected and from whom it was collected. This […]
978-1259637155 Test Bank Chapter 13 Part 3
74) ________ is a social media site where users provide short and immediate insights on how they feel or what they are thinking. A) Twitter B) LinkedIn C) Facebook D) Google Plus E) Reddit.com Answer: A Explanation: Twitter is a […]
978-1259637155 Test Bank Chapter 12 Part 3
81) A manufacturer employing a(n) ________ strategy focuses much of its promotional investment on the end-user consumer. A) selective distribution B) exclusive distribution C) push D) pull E) limited distribution Answer: D Explanation: A manufacturer employing a pull strategy focuses […]
978-1259637155 Test Bank Chapter 11 Part 3
77) Solid Surface, a countertop store, will give customers a 10 percent discount if they pay their bills in full in 20 days; however, after 20 days they do not receive a discount. This is an example of a ________. […]
978-1259535437 Test Bank Chapter 9 Part 2
Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-03 Explain the challenges in developing a global code of ethics. 52. Which of the following is a disadvantage of globalization? A. The prices of consumer goods have increased as […]
978-1259535437 Test Bank Chapter 9 Part 1
Chapter 09 Ethics and Globalization True / False Questions 1. A less-developed nation is a country that lacks the economic, social, and technological infrastructure of a developed nation. TRUE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-01 […]
978-1259535437 Test Bank Chapter 8 Part 2
8-19 52. The argument over privacy at work has traditionally centered on: A. the designations held by different employees. B. the amount of time that employees were on-site. C. whether the organization was vertically structured. D. whether the organization was […]
978-1259535437 Test Bank Chapter 8 Part 1
Chapter 08 Ethics and Technology True / False Questions 1. Workplace technology has changed dramatically over the last two decades. TRUE Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-01 Evaluate the ethical ramifications of recent technological advances. […]
978-1259535437 Test Bank Chapter 7 Part 2
Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 07-02 Understand the different motivations of a whistle-blower. 52. The original reason for the enactment of the Civil False Claims Act was to: A. protect the government from fraudulent defense […]
978-1259535437 Test Bank Chapter 7 Part 1
Chapter 07 Blowing the Whistle True / False Questions 1. If an employee’s personal value system prompts him or her to speak up about the misconduct of the organization he or she works for, the employee takes on the role […]
978-1259535437 Test Bank Chapter 6 Part 2
Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 06-02 Understand the purpose and significance of the Foreign Corrupt Practices Act (FCPA). 55. Under the Foreign Corrupt Practices Act, payments made with the knowledge that any portion of the […]
978-1259535437 Test Bank Chapter 6 Part 1
Chapter 06 The Role of Government True / False Questions 1. The Foreign Corrupt Practices Act was introduced to more effectively control bribery and other less obvious forms of payment to foreign officials and politicians by American publicly traded companies […]
978-1259535437 Test Bank Chapter 5 Part 2
Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 05-03 Explain the significance of the “King I” and “King II” reports. 55. The Cadbury report, established by Sir Adrian Cadbury in 1992 to address financial aspects of corporate governance, […]
978-1259535437 Test Bank Chapter 5 Part 1
Chapter 05 Corporate Governance True / False Questions 1. Management consulting is the system by which business organizations are directed and controlled. FALSE Corporate governance is the system by which business organizations are directed and controlled. Accessibility: Keyboard Navigation Blooms: […]
978-1259535437 Test Bank Chapter 4 Part 2
53. Which approach to corporate social responsibility (CSR) assumes that there are no external consequences to the actions of the corporation and its managers? A. Instrumental approach B. Social contract approach C. Trident approach D. Utilitarian approach Accessibility: Keyboard Navigation […]
978-1259535437 Test Bank Chapter 4 Part 1
Chapter 04 Corporate Social Responsibility True / False Questions 1. Corporate ethics refers to the actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal […]
978-1259535437 Test Bank Chapter 3 Part 2
55. Exotic Crafts Inc., a handicraft manufacturing company, has an established marketing department responsible for various important functions. The marketing department is most likely engaged in _____. A. managing individual hardware and software needs that are specific to the organization […]
978-1259535437 Test Bank Chapter 3 Part 1
Chapter 03 Organizational Ethics True / False Questions 1. Shareholders lack interest in the ethical performance of an organization. FALSE Business ethics is proposed as an area of study separate from the general subject of ethics because the other parties […]
978-1259535437 Test Bank Chapter 2 Part 2
Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-03 Discuss the position that business ethics is an oxymoron. 57. A(n) _____ is defined as a central guide that supports day–to–day decision making at work. A. business matrix B. […]
978-1259535437 Test Bank Chapter 2 Part 1
Chapter 02 Defining Business Ethics True / False Questions 1. Business ethics involves the application of standards of moral behavior to business situations. TRUE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-01 Define the term business ethics. […]
978-1259535437 Test Bank Chapter 10 Part 2
50. Which of the following statements is most likely to be true of an organization’s code of ethics? A. There are a few perfect models for a code of ethics. B. The audience for a code of ethics includes only […]
978-1259535437 Test Bank Chapter 10 Part 1
Chapter 10 Making It Stick: Doing What’s Right in a Competitive Market True / False Questions 1. Demanding customers who want new and better products and services at lower prices represent a typical market. TRUE Accessibility: Keyboard Navigation Blooms: Understand […]
978-1259535437 Test Bank Chapter 1 Part 3
82. The lowest level of moral development in Lawrence Kohlberg’s stages of ethical reasoning is the _____ stage. A. preconventional B. social choice C. postconventional D. social contract Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-05 Explain […]
978-1259535437 Test Bank Chapter 1 Part 2
Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 01-02 Explain the role of values in ethical decision making. 57. Which of the following exemplifies the rules of appropriate individual behavior? A. Jamie had a strict family upbringing that […]
978-1259535437 Test Bank Chapter 1 Part 1
Chapter 01 Understanding Ethics True / False Questions 1. The field of ethics is the study of how people try to live their lives according to a standard of “right” or “wrong” behavior. TRUE Accessibility: Keyboard Navigation Blooms: Remember Difficulty: […]
978-1133626176 Test Bank Chapter 9
Chapter 9 – The Internet TRUE/FALSE 1. The over 1.8 billion users of the World Wide Web today represent the majority of the world’s consumer population. This is particularly true in developing nations. 2. T ANS: F PTS: 1 DIF: […]
978-1133626176 Test Bank Chapter 8
Chapter 8 – Messaging and Media Strategies TRUE/FALSE 1. Creativity is the same no matter what the domain: the ability to consider and hold together seemingly inconsistent elements and forces. ANS: T PTS: 1 DIF: Moderate REF: p. 160 OBJ: […]
978-1133626176 Test Bank Chapter 7
Chapter 7 – The International Market Environment for Brand Promotion TRUE/FALSE 1. Ethnocentrism is the term used to describe each individual’s tendency to view and value things from the perspective of one’s own cultures. ANS: T PTS: 1 DIF: Easy […]
978-1133626176 Test Bank Chapter 6
Chapter 6 – The Regulatory and Ethical Environment of Promotions TRUE/FALSE 1. Critics of advertising maintain that society is not better off with advertising because it “shuffles existing total demand” rather than expanding total demand that would stimulate the economy. […]
978-1133626176 Test Bank Chapter 5
Chapter 5 – Understanding Buyer Behavior and the Communication Process TRUE/FALSE 1. When researchers study consumer behavior, they study a process that begins with the perception of a need and ends with the post-purchase product evaluation. ANS: T PTS: 1 […]
978-1133626176 Test Bank Chapter 4
Chapter 4 – Understanding the Marketing Environment: Segmentation, Targeting, and Positioning TRUE/FALSE 1. STP marketing includes segmenting, targeting, and positioning. ANS: T PTS: 1 DIF: Easy REF: p. 69 OBJ: 4-1 2. Success from applying the STP framework is often […]
978-1133626176 Test Bank Chapter 3
Chapter 3 – The Evolution of Promoting Brands TRUE/FALSE 1. A capitalistic requires advertising for economic success. ANS: F PTS: 1 DIF: Easy REF: p. 47 OBJ: 3-1 2. The Industrial Revolution led to mass production of advertising materials. ANS: […]
978-1133626176 Test Bank Chapter 2
Chapter 2 – The Promotion Industry TRUE/FALSE 1. While many facets of advertising have undergone a great deal of change since the early days of advertising, the goal of the industry has remained constant. ANS: T PTS: 1 DIF: Easy […]
978-1133626176 Test Bank Chapter 15
part. Chapter 15 – Measuring the Effectiveness of Brand Promotions TRUE/FALSE 1. The difference between marketing research and promotion research is that promotion research focuses on the placement of promotion materials. ANS: F PTS: 1 DIF: Moderate REF: p. 308 […]
978-1133626176 Test Bank Chapter 14
part. Chapter 14 – Personal Selling and Sales Management TRUE/FALSE 1. One role of personal selling is to get consumers to buy things they may not need but can be induced to want. ANS: F PTS: 1 DIF: Moderate REF: […]
978-1133626176 Test Bank Chapter 13
Chapter 13 – Public Relations, Influencer Marketing, Social Media, and Corporate Advertising TRUE/FALSE 1. The primary focus of public relations is to use unpaid media to create communications that will ultimately result in increased sales. ANS: F PTS: 1 DIF: […]
978-1133626176 Test Bank Chapter 12
Chapter 12 – Sponsorship, Product Placements, and Branded Entertainment TRUE/FALSE 1. The consumer question that launched Proctor & Gamble’s hugely successful Charmin Restrooms IMC effort in Times Square in 2006 was “Where’s the beef?” ANS: F PTS: 1 DIF: Easy […]
978-1133626176 Test Bank Chapter 11
Chapter 11 – Sales Promotion and Point of Purchase TRUE/FALSE 1. Sales promotion is the use of incentive techniques that create a perception of greater brand value among consumers, the trade and business buyers. ANS: T PTS: 1 DIF: Easy […]
978-1133626176 Test Bank Chapter 10
Chapter 10 – Direct Marketing and Personal Selling TRUE/FALSE 1. Direct marketing is an interactive system that uses one or more advertising media to effect a measurable response at any location. ANS: T PTS: 1 DIF: Easy REF: p. 202 […]
978-1133626176 Test Bank Chapter 1
Chapter 1 – The World of Integrated Marketing Communication TRUE/FALSE 1. A company that markets a vitamin supplement produces a commercial that has the stated purpose of simply delivering straight information about the product. It is still an attempt to […]
978-1118873700 Test Bank Chapter 9
McKinsey/Valuation 51 Chapter: Chapter 09: Reorganizing the Financial Statements Multiple Choice 1.Which of the following would result in a change in operating deferred-tax assets or liabilities? I. State income taxes. II. Changes in goodwill. III. Accrued self-insurance liabilities. IV. Accelerated […]
978-1118873700 Test Bank Chapter 8
McKinsey/Valuation 45 Chapter: Chapter 08: Frameworks for Valuation Multiple Choice 1. The framework for valuation that compresses free cash flow and the interest tax shield into one number, making it difficult to compare operating performance among companies and over time, […]
978-1118873700 Test Bank Chapter 7
McKinsey/Valuation 39 Chapter: Chapter 07: Growth Multiple Choice 1. Which of the following is most accurate concerning corporate growth rates? a) High growth rates decay quickly, and large companies struggle to grow. b) High growth rates are sustainable for 10 […]
978-1118873700 Test Bank Chapter 6
McKinsey/Valuation 34 Chapter: Chapter 06: Return on Invested Capital Multiple Choice 1. Which of the following is NOT one of Michael Porter’s five forces? a) Threat of entry. b) Regulatory restrictions. c) Bargaining power of buyers. d) Bargaining power of […]
978-1118873700 Test Bank Chapter 5
McKinsey/Valuation 24 Chapter: Chapter 05: The Stock Market Is Smarter Than You Think True/False 1. Changes in expectations will rarely have a larger impact on realized total returns to shareholders (TRS) than actual performance over periods longer than a year […]
978-1118873700 Test Bank Chapter 4
McKinsey/Valuation 16 Chapter: Chapter 04: The Alchemy of Stock Market Performance Multiple Choice 1. Which of the following represents the minimum horizon where the focus of managers on improving total returns to shareholders (TRS) to win performance bonuses will align […]