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25. Cognitive Dissonance Theory proponents believe that human beings desire consistency in
their beliefs, attitudes, and behaviors.
26. Buyer’s remorse refers to the dissonance one feels after making a large purchase.
27. Cognitive dissonance theorists argue that there are both psychological and physiological
causes of dissonance.
28. Cognitive Dissonance Theory predicts that people will remember and learn inconsistent
information more easily than consistent information.
29. Being sedentary and eating junk food despite believing that diet and exercise are integral
parts of a healthy and happy lifestyle is a prime example of a consonant relationship.
30. Cognitive Dissonance Theory predicts that dissonance motivates efforts to achieve
consonance through selective regeneration.
31. An individual employing selective retention is likely to remember all the arguments both
for and against the position he or she holds.
Essay Questions
32. Provide an example of a consonant relationship, a dissonant relationship, and an irrelevant
relationship between two cognitions.
Answers will vary.