Archives: Quiz
978-0134480435 Chapter 6 Part 2
70) What does Karl Weiss mean when he advises marketers to “triangulate” research methods? A) Do each survey three different times. B) Repeat the same research with at least three different populations. C) Have at least three experts interpret the […]
978-0134480435 Chapter 6 Part 1
Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 6 Strategic Research 1) In marketing communication planning, ________ includes everything a planner can find out about consumer perceptions about the brand, product category, and competitors’ brands. A) advertising […]
978-0134480435 Chapter 5 Part 2
69) Which of the following refers to the trustworthiness of a person delivering an advertising message? A) conviction B) engagement C) involvement D) credibility E) advocacy Answer: D Learning Objective: 5.3: Describe the Facets Model of Effects, how it explains […]
978-0134480435 Chapter 5 Part 1
Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 5 How Brand Communication Works 1) Which of the following is NOT an element of the SMCR communication model? A) channel B) message C) source D) advertisement E) receiver […]
978-0134480435 Chapter 4 Part 2
70) Consumer promotions are most important in which type of strategy? A) push B) pull C) channel D) wholesale E) intermediate Answer: B Learning Objective: 4.2: Explain the importance of promotion. Difficulty: Moderate 71) Trade promotions are most important in […]
978-0134480435 Chapter 4 Part 1
Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 4 Action and Interaction: Direct Response and Promotions 1) ________ marketing occurs when a seller and customers deal with each other directly rather than through an intermediary, such as […]
978-0134480435 Chapter 3 Part 2
69) Which of the following involves a traveling spokesperson making announcements and speeches, holding press conferences to explain a promotional effort, and offering interviews? A) town hall forum B) speakers’ bureau C) displays and exhibits D) controlled media event E) […]
978-0134480435 Chapter 3 Part 1
Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 3 Public Relations 1) Which IMC tool helps an organization and its publics relate to each other to the benefit of both? A) advertising B) personal selling C) publicity […]
978-0134480435 Chapter 2 Part 2
71) For the Truth® campaign, Crispin Porter + Bogusky was the ________ hired by the American Legacy Foundation to plan and implement the advertising effort. A) advertiser B) media buying company C) client D) advertising agency E) advertising department Answer: […]
978-0134480435 Chapter 2 Part 1
Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 2 Advertising 1) Which of the following is one of the basic functions of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A […]
978-0134480435 Chapter 1 Part 2
65) Which of the following was the top global brand, based on brand value, in 2016? A) Google B) Apple C) Coca-Cola D) McDonald’s E) Walmart Answer: A Learning Objective: 1.2: What is integrated marketing communication? Difficulty: Difficult 66) Which […]
978-0134480435 Chapter 1 Part 1
Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 1 Strategic Brand Communication 1) Marcom is an abbreviation for ________. A) marketing company B) marketing communication C) market company D) market communication E) market community Answer: B Learning […]
978-0134145013 Chapter 19
Chapter 19 Multiple Choice Questions 19.1 All students in special education are expected to leave school prepared to: a. Enjoy self-determination b. Make choices c. Contribute to society d. Pursue meaningful careers e. All of the above 19.2 The Committee […]
978-0134145013 Chapter 18
Chapter 18 Multiple Choice Questions 18.1 According to IDEA, every public school district is required to have a Committee on Special Education. a. True b. False 18.2 The CSE is usually made up of mandated members and assigned members whom […]
978-0134145013 Chapter 17
Chapter 17 Multiple Choice Questions 17.1 All of the following are practical guidelines to follow when writing an educational report EXCEPT: a. Write the report in the third person b. Single space the report to condense the length c. Write […]
978-0134145013 Chapter 16
Chapter 16 Multiple Choice Questions 16. 1 According to the U.S. Dept. of Education’s latest data on prevalence of students in special education, more than _________ million U.S. children between 6 and 21 years of age receive special education services. […]
978-0134145013 Chapter 15
Chapter 15 Multiple Choice Questions 15.1 Under IDEA, deafness is” A hearing impairment that is so severe that the child is impaired in processing linguistic information through hearing, with or without amplification, that adversely affects a child’s educational performance.” a. […]
978-0134145013 Chapter 14
Chapter 14 Multiple Choice Questions 14. 1 In 1986, Congress created a nationwide incentive for states to implement coordinated systems of early intervention services for infants and toddlers with disabilities and their families by enacting which Public Law? a. P.L. […]
978-0134145013 Chapter 13
Chapter 13 Multiple Choice Questions 13.1 _________ is the physical process of making the sounds and sound combinations of a language. a. Speech b. Language c. Projection d. None of the above 13.2 ________ is essentially the system according to […]
978-0134145013 Chapter 12
Chapter 12 Multiple Choice Questions 12.1 When we evaluate a child’s _______ we are looking to see if there is a deficit in some area of the learning process that may be slowing down the processing of information, thereby interfering […]
978-0134145013 Chapter 11
Chapter 11 Multiple Choice Questions 11.1 When a referral is made on a child for a suspected disability, a behavioral and emotional assessment is a normal part of the psychoeducational evaluation. a. True b. False 11.2 Behavioral and emotional measures […]
978-0134145013 Chapter 10
Chapter 10 Multiple Choice Questions 10.1 ________ is a general term referring to the ability to learn and to behave adaptively. a. Academic achievement b. Transitional assessment c. Intelligence d. None of the above 10.2 Which term/phrase is associated with […]
978-0134145013 Chapter 9
Chapter 9 Multiple Choice Questions 9.1 A student’s academic achievement skills are reviewed to determine how well he or she is performing in which core skill area? a. Reading b. Spelling c. Mathematics d. Writing e. All of the above […]
978-0134145013 Chapter 8
Chapter 8 Multiple Choice Questions 8.1 Under IDEIA, an evaluation means procedures used to determine whether a child has a disability and the nature and extent of the special education and related services that the child needs a. True b. […]
978-0134145013 Chapter 7
Chapter 7 Multiple Choice Questions 7.1 Many schools are moving towards a more global approach to the identification of potential high-risk students through the development of a school based team that, depending on the state in which the student resides, […]
978-0134145013 Chapter 6
Chapter 6 Multiple Choice Questions 6.1 Many school systems recommend or require that, ________ an individualized evaluation of a student is conducted for possible placement in special education, his or her teacher meet with a pre– referral team to discuss […]
978-0134145013 Chapter 5
Chapter 5 Multiple Choice Questions 5.1 The Responsiveness to Intervention (RTI) process is a __________ approach to providing services and interventions to struggling learners at increasing levels of intensity. a. single level b. one-way c. two-way d. multi-tiered 5.2 Which […]
978-0134145013 Chapter 4
Chapter 4 Multiple Choice Questions 4.1 ________ are any information gathered and collected through your research in the assessment process. a. Content validity b. Correlation coefficients c. Data d. Standard scores 4.2 A child’s actual age is referred to as […]
978-0134145013 Chapter 3
Chapter 3 Multiple Choice Questions 3.1 Which of the following is NOT a scale of measurement? a. Nominal b. Ordinal c. Contemporary d. Interval e. Ratio 3.2 ________ data is categorical data. a. Nominal b. Ordinal c. Interval d. Ratio […]
978-0134145013 Chapter 2
Chapter 2 Multiple Choice Questions 2.1 A _________ is a large number of children who are representative of all children in that age group. a. Curriculum group b. Dynamic group c. Norm group d. Task group 2.2 A _____ is […]
978-0134145013 Chapter 1
Chapter 1 Multiple Choice Questions 1.1 Assessment in special education is a process that involves collecting information about a student for the purpose of making decisions. a. True b. False 1.2 The process of tracing and gathering information from the […]
978-0133833690 Chapter 14
Chapter 14 Multiple Choice 1. At what age does the Individuals with Education Act require transition services to be addressed? a. 12 b. 14 c. 16 d. 18 2. Research shows that students who are more ________ are more likely […]
978-0133833690 Chapter 13
Chapter 13 Multiple Choice 1. When it comes to sexuality and individuals with ASD, which statement below is accurate? a. People with ASD have no sexual interest or desires b. People with ASD have hypersexual behaviors c. People with ASD […]
978-0133833690 Chapter 12
Chapter 12 Multiple Choice 1. Running and jumping are examples of which category of motor movement? a. Praxis b. Ideation c. Motor Planning d. Motor sequencing 2. Speaking and keyboarding are examples of which category of motor movement? a. Praxis […]
978-0133833690 Chapter 11
Chapter 11 Multiple Choice 1. A wheelchair or a hearing aid are examples of what level of technology to increase access? a. No tech b. Low tech c. Medium tech d. High tech 2. Virtual reality devices and adaptive keyboards […]
978-0133833690 Chapter 10
Chapter 10 Multiple Choice 1. The use of an object as it is intended is known as what type of play? a. Social play b. Symbolic play c. Object manipulation d. Functional play 2. The ability to create imaginary events […]
978-0133833690 Chapter 9
Chapter 9 Multiple Choice 1. The ability to hear, identify, and manipulate individual sounds in words is known as what component of reading instruction? a. Fluency b. Phonics c. Comprehension d. Phonemic Awareness 2. The ability to understand that different […]
978-0133833690 Chapter 8
Chapter 8 Multiple Choice 1. Which of the following is not listed as a functional skill for a student with ASD in general education classroom? a. Raising one’s hand b. Taking turns c. Waiting in line d. Copying notes from […]
978-0133833690 Chapter 7
Chapter 7 Multiple Choice 1. Being able to read and understand cues of others and clearly express thoughts, feelings, and intentions through facial expressions, gestures, and body language refers to which categories of social functioning? a. Social reciprocity b. Social […]
978-0133833690 Chapter 6
Chapter 6 Multiple Choice 1. The “ability to use symbols to convey or receive a feeling or idea from another person” refers to what concept? a. Communication b. Communicative intent c. Joint attention d. Theory of mind 2. The “ability […]
978-0133833690 Chapter 5
Chapter 5 Multiple Choice 1. Which of the following is not a “principle of behavior” as described in the textbook? a. All behavior is learned b. All behavior serves a purpose c. All behavior is automatic d. All behavior is […]
978-0133833690 Chapter 4
Chapter 4 Multiple Choice 1. Which concept refers to the environment preceding a behavior? a. Antecedent-based interventions b. Positive Reinforcement c. Negative Reinforcement d. Motivation 2. Which concept refers to an increase in the occurrence of a behavior when it […]
978-0133833690 Chapter 3
Chapter 3 Multiple choice 1. The median time from when a parent notices a problem to receiving a diagnosis of ASD is what? a. 1 month b. 6 months c. 9 months d. 1 year 2. Early cost-benefit analysis estimates […]
978-0133833690 Chapter 2
Chapter 2 Multiple Choice 1. Which of the following is an example of an evidence-based practice for teaching individuals with ASD? a. Visual supports b. Discrete trial teaching c. Weighted vests d. Pivotal response treatment 2. Treatments with little or […]
978-0133833690 Chapter 1
Chapter 1 Multiple Choice 1. What is the current prevalence of Autism Spectrum Disorder? a. 1 in 48 b. 1 in 68 c. 1 in 88 d. 1 in 100 2. Who first described Autism? a. Asperger b. Lovaas c. […]
978-0078036866 Chapter 18 Part 2
37. Using ______________, a psychologist or mental health professional can provide individual therapy to a client via instant messaging or chat, e–mail, or Skype. A. telemedicine B. therapy C. e-therapy D. telecommuting AACSB: Reflective Thinking Accessibility: Keyboard Navigation Bloom’s: Remember […]
978-0078036866 Chapter 18 Part 1
Chapter 18 Communication and Health Answer Key Multiple Choice Questions 1. Your health is a product of all of the following EXCEPT A. family history of illness. B. environmental safety. C. number of Facebook friends. D. access to medical care. […]
978-0078036866 Chapter 17 Part 2
36. Which of the following shows how media impact economics? A. political ads B. health campaigns C. coupons D. books AACSB: Analytical Thinking Accessibility: Keyboard Navigation Difficulty: Medium Learning Objective: 17-05 Understand the power of media messages on economics, politics, […]
978-0078036866 Chapter 17 Part 1
Chapter 17 Communication and Media Answer Key Multiple Choice Questions 1. Oprah Winfrey hosted a television talk show, starred in motion pictures, and launched her own cable network. Winfrey has had great success in many areas of A. celebrity. B. […]
978-0078036866 Chapter 16 Part 2
36. When using the ____________ approach to communication, communicators can adjust their messages based on the feedback they receive. A. interactional B. transactional C. action D. strategic control AACSB: Communication Accessibility: Keyboard Navigation Bloom’s: Understand Difficulty: Easy Learning Objective: 16-06 […]