Danielle’s PR firm is involved in a health campaign aimed at encouraging families to eat more
organic produce. As she works on print ads for the campaign, Danielle realizes that she should
put these ads into several different languages to have a larger impact. What factor is Danielle
taking into consideration?
How large is the population to be reached?
How diverse is the population to be reached?
Does the audience need repeated exposure?
What communication channels will the audience be using?
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 18-09 Determine the role of health-promotion campaigns to change health behavior.
Topic: Health Campaigns
When you consider the time, money, materials, help, and personal connections you have at
your disposal, you are answering what question?
How large is the population I want to reach?
How diverse is the population I want to reach?
Do I need repeated exposure for success?
What resources do I have?
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 18-09 Determine the role of health-promotion campaigns to change health behavior.
Topic: Health Campaigns