Chapter 17 Communication and Media Answer Key
Multiple Choice Questions
1.
Oprah Winfrey hosted a television talk show, starred in motion pictures, and launched her own
cable network. Winfrey has had great success in many areas of
A.
celebrity.
B.
media.
C.
fortune.
D.
fame.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Easy
Learning Objective: 17-01 Define media.
Topic: Media
2.
Which is NOT one of the major forms of media?
A.
B.
sound
C.
phone
D.
image
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Learning Objective: 17-01 Define media.
Topic: Media
3.
The increasing interconnection of media content and communication technology is called
media
A.
convergence.
B.
integration.
C.
interdependence.
D.
merger.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: 17-01 Define media.
Topic: Media
4.
One of the first printed media to reach a large audience was the
A.
magazine.
B.
book.
C.
newspaper.
D.
brochure.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Print Media
5.
Who invented the printing press in the 1440s?
A.
Thomas Edison
B.
Alexander Graham Bell
C.
Eli Whitney
D.
Johannes Gutenberg
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Print Media
6.
In the 1930s, the _________ emerged as the first daily newspaper to appeal to mass audiences
in the United States, with stories of common interest and a cost of just one penny.
A.
New York Times
B.
New York Herald
C.
New York Sun
D.
Chicago Sun
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Print Media
7.
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Which of these options is NOT a form of print media?
A.
newspapers
B.
Internet
C.
magazines
D.
books
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Print Media
8.
Imagine Media wants to create weekly a publication that targets a specific audience made up
of high-level executives at Fortune 500 companies. Which form of media would best serve
Imagine Media’s needs?
A.
e-book
B.
digital quarterly
C.
print newspaper
D.
online magazine
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Electronic Media
9.
Most of the sound media industry’s sales come from
A.
audio books.
B.
recorded music.
C.
live events.
D.
compact discs.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Sound Media
10.
Which of the following is NOT a form of sound media?
A.
daily newspapers
B.
ambient noises
C.
audio books
D.
live events
Type of question: Analyze
11.
Conservative Rush Limbaugh, libertarian Dennis Miller, and liberal Rachel Maddow are all
examples of current and former talk _________ moderators.
A.
television
B.
film
C.
newspaper
D.
radio
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Sound Media
12.
What is a limitation of traditional radio?
A.
It is available online.
B.
Listeners can hear the same programming regardless of where they are.
C.
Radio waves can reach radio receivers only within a certain range.
D.
Listeners have to download it and listen to it later.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Sound Media
13.
Braden recently moved to Portland, and he misses the radio station from his hometown. He
knows that he can find his former local radio station on the Internet. Which form of media
would best serve his needs?
A.
traditional
B.
streaming
C.
image
D.
social
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Sound Media
14.
Which of the following is an example of image media?
A.
movies
B.
radio
C.
photography
D.
Internet
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Image Media
15.
Jurassic World,
The Avengers
, and the
Harry Potter
movies are all examples of movie
A.
animations.
B.
images.
C.
diversity.
D.
blockbusters.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Image Media
16.
Disney is best known for ________________ films.
A.
action
B.
animated
C.
blockbuster
D.
romantic comedy
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Image Media
17.
Which form of media has entrenched itself as a dominant communication medium since its
emergence in the early twentieth century?
A.
television
B.
newspaper
C.
radio
D.
Internet
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Image Media
18.
Sue is assigned a presentation on Thomas Edison for her history class. She needs to present
basic information from three Internet websites. Which form of Internet media would best
serve her on this project?
A.
search engines
B.
social media
C.
Wikipedia
D.
computer-mediated messaging
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Electronic Media
19.
One of the earliest mass uses of the Internet was
A.
websites.
B.
e-mail.
C.
search engines.
D.
social media.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Electronic Media
20.
Although e-mail provides an inexpensive and efficient way of communicating with large
audiences at once, its convenience gave rise to what issue?
A.
microblogging
B.
overstimulation
C.
texting
D.
spam
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Electronic Media
21.
Texting is most similar to what form of computer-mediated communication?
A.
social networking
B.
blogging
C.
instant messaging
D.
spamming
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Electronic Media
22.
Ginger works for a weight-loss company. Once a week, she provides a personal diary detailing
her own weight-loss journey on the company’s website. Her posts have more than 200,000
followers who offer feedback. Ginger is utilizing the form of social media called
_______________ to promote her company.
A.
microblogging
B.
social networking
C.
blogging
D.
media sites
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Social Media
23.
What is the most popular social networking site?
A.
Facebook
B.
MySpace
C.
Twitter
D.
LinkedIn
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Social Media
24.
Kyle and Jos� are making a video of their skateboarding tricks to attract sponsors for
competitions. In one such video, Jos� falls and bangs his head. Kyle posts the video on
YouTube, and within weeks, the video has more than 2 million views. Which form of social
media did Kyle use?
A.
blog
B.
social network site
C.
microblog
D.
media site
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Social Media
25.
Twitter is an example of what type of social media?
A.
blog
B.
social network site
C.
microblog
D.
media site
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Social Media
26.
Nadya works for a nonprofit organization that wants to spread awareness about climate
change. She uses Twitter to update followers on local environmental efforts, maintains a
Facebook page for the organization, and blogs daily on a website. Nadya is using ____________
media to promote her organization’s message.
A.
B.
sound
C.
image
D.
social
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-02 Categorize media forms into print, sound, image, electronic, and social.
Topic: Social Media
27.
Mohammed considers himself to be politically liberal. He enjoys watching MSNBC, particularly
Rachel Maddow’s show. He finds it gratifying to listen to others with his viewpoint because he
is engaging in
A.
selective gratification.
B.
selective retention.
C.
selective exposure.
D.
selective listening.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 17-03 Learn the importance of making media choices through selective exposure and gratifications.
Topic: Selective Exposure
28.
Because we are uncomfortable with managing conflicting ideas, we tend to use ____________
when using media.
A.
selective exposure
B.
selective retention
C.
selective gratification
D.
selective viewing
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-03 Learn the importance of making media choices through selective exposure and gratifications.
Topic: Selective Exposure
29.
Which of these options is NOT a general need fulfilled by media?
A.
information
B.
personal identity
C.
education
D.
entertainment
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-03 Learn the importance of making media choices through selective exposure and gratifications.
Topic: Gratifications
30.
Stan is a gay college student. He loves reading the publication
The Advocate
and watching the
television show
Modern Family
because of their positive representations of sexual minorities.
What need is Stan most likely fulfilling with his use of media?
A.
entertainment
B.
personal identity
C.
information
D.
social integration
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 17-03 Learn the importance of making media choices through selective exposure and gratifications.
Topic: Gratifications
31.
When you listen to music or watch television as a way to “escape,” you are using media to
fulfill your need for
A.
entertainment.
B.
personal identity.
C.
information.
D.
social integration.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 17-03 Learn the importance of making media choices through selective exposure and gratifications.
Topic: Gratifications
32.
The term ________________________ refers to the influences media have on people’s everyday
lives.
A.
media impact
B.
media effects
C.
media impressions
D.
media power
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-04 Evaluate the effect of media messages on society through agenda-setting and cultivation.
Topic: Media Effects
33.
According to the ________________ theory, media tell people what to think about by
determining what they watch, read, or hear.
A.
cultivation
B.
economic
C.
gratification
D.
agenda-setting
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-04 Evaluate the effect of media messages on society through agenda-setting and cultivation.
Topic: Agenda-Setting Theory
34.
Kristi never thought much about bullying while in middle school. She figured getting teased
was just part of growing up. However, once she saw several media reports about teens
committing suicide because of bullying, she decided it was a serious issue that had to be
addressed. Kristi mounted an anti-bullying campaign at her school designed to stop teasing
and bullying. The ______________ theory would suggest that by giving the topic attention, the
media made the issue relevant to teens such as Kristi.
A.
cultivation
B.
agenda-setting
C.
social influence
D.
propaganda
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 17-04 Evaluate the effect of media messages on society through agenda-setting and cultivation.
Topic: Agenda-Setting Theory
35.
Paola loves watching shows about “real” housewives, and Paris Hilton and Kim Kardashian
are her role models. Paola expects to live the same sort of lifestyle once she graduates from
college, even though she has little money and no job experience. The disconnection between
Paola’s expectations and her probable reality reflects which theory about media?
A.
agenda-setting
B.
expectation
C.
social integration
D.
cultivation
Type of question: Apply