36.
Which of the following shows how media impact economics?
A.
political ads
B.
health campaigns
C.
coupons
D.
books
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Economics
37.
Why do companies advertise?
A.
B.
to promote the purchase of a product
C.
to catch the attention of competitors
D.
to increase consumer knowledge
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Economics
38.
The Geico gecko, Flo from Progressive Insurance, and the Aflac duck are all recognized
characters today because of
A.
advertising.
B.
radio.
C.
billboards.
D.
word of mouth.
AACSB: Analytical Thinking
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Economics
39.
Isabella wants to advertise her company’s new smart phone application that plays like a video
game. She needs to target the most likely audience, as her budget is limited. Which would be
the best method for Isabella to use?
A.
roadside billboards
B.
commercials in prime time
C.
virtual billboards in online games
D.
newspaper ads
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Economics
40.
___________ involves featuring particular brands in the storyline of a movie, television show, or
book.
A.
Commercialization
B.
Couponing
C.
Advertising
D.
Product placement
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Economics
41.
Before radio and television, Americans typically got second–hand and politically biased
information about politicians because ___________ were the primary media source for politics.
A.
magazines
B.
commercials
C.
books
D.
newspapers
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
42.
Which of the following was NOT a limitation of political reporting by newspapers before radio
and television?
A.
The information was first-hand and directly sourced.
B.
Newspapers were accessible only to people who could afford them.
C.
The news was often reported with extreme political bias.
D.
Newspapers were read only by people who were educated enough to read them.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
43.
President Franklin D. Roosevelt was famous for his _______________, which were evening
radio speeches he made to the country between 1933 and 1944.
A.
speeches
B.
commentaries
C.
advertisements
D.
fireside chats
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
44.
What most likely led television viewers of the 1960 Kennedy-Nixon debate to believe Kennedy
was the clear winner, when most radio listeners thought Nixon won?
A.
Nixon looked pale and tired on television.
B.
Nixon wore makeup.
C.
Kennedy looked haggard after a busy day.
D.
Kennedy did not wear makeup.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
45.
Political candidate Jones is falling behind his opponent in the polls. When one of his campaign
workers uncovers a scandal buried in the opponent’s past, Jones must rush to make this
information public so as to hurt his opponent’s reputation. What type of political
advertisement would best serve Jones’s purpose?
A.
a fear campaign
B.
an exposure ad
C.
an attack ad
D.
a tell-all ad
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
46.
Although many voters claim to disapprove of _______________________, research has shown
that negative messages about a candidate have a greater effect on voting behavior than do
positive messages.
A.
attack ads
B.
political commercials
C.
campaign speeches
D.
political debates
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
47.
In January 2010, the U.S. Supreme Court ruled that corporate funding of political broadcasts is
protected under the First Amendment of the Constitution. Which of the following is an
argument made by opponents of the ruling?
A.
Corporate funding of political broadcasts cannot be limited.
B.
Only candidates who represent the interests of corporations will be able to have their
voices heard.
C.
Unions and corporations would not have equal time in sponsorship.
D.
Politics and commercialization have always gone hand–in-hand.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Hard
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Politics
48.
____________ campaigns are coordinated media messages that encourage the audience to
take specific steps to increase or protect themselves physically and mentally.
A.
Media
B.
Political
C.
Safety
D.
Health
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Health
49.
The “Got Milk?” campaign promotes the physical and mental benefits of drinking milk daily
because it is a(n) _______________ campaign.
A.
advertising
B.
safety
C.
health
D.
media
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Health
50.
Talia hears a report on the news that there is an outbreak of meningitis in her area. The local
media report that one victim is a student at her school. Talia skips her classes for a week, and
when she does return, she sits away from other students. Since Talia never worried about
meningitis before seeing the news coverage, she has most likely been influenced by a health
_____________ in the media.
A.
scare
B.
dramatization
C.
campaign
D.
message
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
51.
The idea that watchers of high-violence television programming may be more likely than
others to justify violent behavior and objectify the victims of violence reflects which theory?
A.
catalytic
B.
equal time
C.
violence action
D.
desensitization
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Health
52.
Research suggests that the ________________________ effect is stronger for violence depicted
in video games than in other media, perhaps because video-game players are engaged in
generating the violent acts that are depicted.
A.
desensitization
B.
violence
C.
catalytic
D.
negative
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Health
53.
According to _________________ theory, watching violence in the media can encourage real-life
violence, but only if other influences are present.
A.
desensitization
B.
Gerbner
C.
catalytic
D.
media violence
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Health
54.
Studies by media researchers have indicated that people are particularly influenced by media–
depicted violence if the violence depicted in the media
A.
is portrayed in a dull manner.
B.
is rewarded and glorified rather than punished.
C.
portrays characters or situations as different than a viewer’s experience.
D.
occurs infrequently in a program or movie.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-05 Understand the power of media messages on economics, politics, and health.
Topic: Media Messages and Health
55.
In the United States, the ______________________ is the government agency charged with
regulating all nongovernmental use of television and radio.
A.
Supreme Court
B.
Federal Trade Commission
C.
Parental Advisory Council
D.
Federal Communications Commission
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-06 Examine the efforts and effects of regulations on media content.
Topic: Media Regulation
56.
Which of the following is NOT an FCC regulation aimed at reducing the potentially negative
effects of media messages?
A.
equal time rule
B.
V-chip
C.
media activism
D.
fairness doctrine
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-06 Examine the efforts and effects of regulations on media content.
Topic: Media Regulation
57.
According to the _____________________, a station that carries the president’s State of the
Union address is required to broadcast a response from the opposing political party
immediately after the speech.
A.
equal time rule
B.
political time rule
C.
V-chip
D.
fairness doctrine
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Easy
Learning Objective: 17-06 Examine the efforts and effects of regulations on media content.
Topic: Media Regulation
58.
With the _______________, parents can limit their children’s exposure to media messages that
they consider harmful on television.
A.
equal time rule
B.
V-chip
C.
fairness doctrine
D.
FCC
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-06 Examine the efforts and effects of regulations on media content.
Topic: Media Regulation
59.
Joy’s daughter suffers from an addiction to prescription painkillers. Because Joy feels that
television shows treat this addiction too casually, she mounts a campaign on local television
news programs to get the stations to incorporate more sensitivity to prescription drug abuse.
Joy is making her voice heard through
A.
complaining.
B.
social action.
C.
media activism.
D.
news coverage.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-07 Review the processes used to hold media accountable for the effects of the messages.
Topic: Media Activism
60.
Bill watches a lot of local television news and crime dramas. He thinks that crime is a major
societal issue and that ethnic minorities are the root of the problem because he sees
minorities commit the most crimes during his television viewing. Bill’s misconceptions about
crime and minorities stem from which issue in media?
A.
inequality in minority representation
B.
minority opinions being silenced
C.
public pressure to regulate minorities on television
D.
stereotypical portrayal of minorities on television
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 17-07 Review the processes used to hold media accountable for the effects of the messages.
Topic: Media Activism
61.
In an effort to avoid government regulations of their content, the movie and television
industries have each imposed ____________________ on themselves.
A.
restrictions
B.
monitors
C.
broadcast delays
D.
consultants
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-07 Review the processes used to hold media accountable for the effects of the messages.
Topic: Programming Guidelines
62.
The Motion Picture Association of America uses the _______________________, a means of
evaluating a film’s suitability for various audiences.
A.
parental guidelines
B.
motion picture rating system
C.
film suggestions
D.
motion picture evaluation system
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 17-07 Review the processes used to hold media accountable for the effects of the messages.
Topic: Programming Guidelines
63.
Brittney drops her ten-year-old twins off at the movies for the afternoon. She is outraged
when she discovers they saw a PG–13 movie and doesn’t understand why they were allowed
into the theater. What did Brittney most likely misunderstand about movie ratings?
A.
the movie theater was not following the rating systems
B.
the ratings have the force of lawmotion picture rating system
C.
the ratings serve as a consumer suggestion
D.
the ratings influence young audience members’ choices
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 17-07 Review the processes used to hold media accountable for the effects of the messages.
Topic: Programming Guidelines
64.
Which of the following is a parental guideline for television viewers?
A.
R
B.
NC–17
C.
TV-G
D.
PG
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Easy
Learning Objective: 17-07 Review the processes used to hold media accountable for the effects of the messages.
Topic: Programming Guidelines
65.
If you use media properly to get the effects you want, you are using good media
A.
potency.
B.
literacy.
C.
ethics.
D.
moderation.
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 17-08 Learn ways to become more media literate and aware of messages.
Topic: Media Literacy
66.
Rita wants to improve her media literacy. She recognizes that an e-mail from the vice
president is not actually an interpersonal message, she learns to stop resenting journalists
who report on topics she dislikes, and she begins to think more carefully about the sources of
her information. Rita is improving her media literacy by
A.
recognizing the message form.
B.
considering the source.
C.
separating the message from the source.
D.
practicing media awareness.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 17-08 Learn ways to become more media literate and aware of messages.
Topic: Media Literacy
67.
Josh sees a commercial on television detailing a politician’s opposition to student financial
aid. Josh is outraged and vows to stop watching any channel that would show such a
message. Before making this decision, what should Josh consider?
A.
separating the message from the messenger
B.
recognizing the message form
C.
considering the source
D.
practicing media awareness
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 17-08 Learn ways to become more media literate and aware of messages.
Topic: Media Literacy
68.
If you are angry that the
Twilight
films did not incorporate all of the plot elements of the
books, what step of media awareness are you ignoring?
A.
considering the source
B.
recognizing the message form
C.
being aware of media limitations
D.
separating the message from the messenger
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 17-08 Learn ways to become more media literate and aware of messages.
Topic: Media Awareness
69.
Filipe is a political conservative and loves Bill O’Reilly’s television show. Filipe watches only
the Fox News Channel, as he feels other news stations are too liberal. What would best
improve Filipe’s media literacy?
A.
becoming aware of media limitations
B.
guarding against bias
C.
becoming a media activist
D.
practicing media awareness
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Medium
Learning Objective: 17-08 Learn ways to become more media literate and aware of messages.
Topic: Media Literacy
70.
If you are unhappy with the content of media messages and you convey your dissatisfaction to
the people who produce them, you are
A.
guarding against bias.
B.
practicing media awareness.
C.
becoming a media activist.
D.
improving your media literacy.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 17-08 Learn ways to become more media literate and aware of messages.
Topic: Media Activism