Archives: Quiz

93) Which of the following is one way companies can use location-aware content in mobile apps to enhance the user experience? A) By alerting users when they are approaching a hazard B) By eliminating the ability to text and walk […]

48) When someone is determining how to express an idea, which stage of the communication model are they engaging in? A) Having an idea B) Transmitting the message through a channel C) Determining how the audience will respond to the […]

Business Communication Today, 14e (Bovee/Thill) Chapter 1 Understanding the Foundations of Business Communications 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) none of the above. Answer: A Explanation: A) Communication […]

Database Concepts, 8e (Kroenke) Appendix K Big Data 1) ________ is a set of approaches for taking portions of a database and moving them to a different server in a cluster. Answer: Sharding Diff: 1 Page Ref: K-7 AACSB: Information […]

49) Market basket analysis as described in the text uses the technique of conditional probabilities. Answer: TRUE Diff: 3 Page Ref: J-15 AACSB: Information Technology Chapter Obj: Learn the basic concepts of market basket analysis Classification: Concept 50) In market […]

Database Concepts, 8e (Kroenke) Appendix J Business Intelligence Systems 1) Business Intelligence (BI) systems are information systems that help users analyze and use data. Answer: TRUE Diff: 1 Page Ref: J-4 AACSB: Information Technology Chapter Obj: Learn the basic concepts […]

Database Concepts, 8e (Kroenke) Appendix I Getting Started with Web Servers, PHP, and the NetBeans IDE 1) The default WPI 5.0 installation provides full support for both the standard ODBC and the PHP Data Objects (PDO) version of ODBC. Answer: […]

Database Concepts, 8e (Kroenke) Appendix H The Access Workbench–Section H–Microsoft Access 2016 Switchboards 1) A Microsoft Access 2016 switchboard provides networking capabilities in Microsoft Access 2016. Answer: FALSE Diff: 1 Page Ref: H-3 AACSB: Information Technology Chapter Obj: Learn how […]

Database Concepts, 8e (Kroenke) Appendix G Getting Started with Microsoft Visio 2016 1) Microsoft Visio 2016 is a component of Microsoft Office 2016. Answer: TRUE Diff: 1 Page Ref: G-3 AACSB: Information Technology Chapter Obj: Learn how to create E-R […]

Database Concepts, 8e (Kroenke) Appendix F Getting Started with Systems Analysis and Design 1) There is no set format for a statement of work (SOW). Answer: TRUE Diff: 1 Page Ref: F-25 AACSB: Information Technology Chapter Obj: To be able […]

55) The SQL command SELECT is used to retrieve data from view instances. Answer: TRUE Diff: 1 Page Ref: E-35 AACSB: Information Technology Chapter Obj: To use SQL statements to create and use SQL views Classification: Concept 56) The SQL […]

Database Concepts, 8e (Kroenke) Appendix E Advanced SQL 1) Importing Microsoft Excel data into a DMBS varies considerably from DBMS to DBMS. Answer: TRUE Diff: 2 Page Ref: E-54 AACSB: Information Technology Chapter Obj: Introduce the topic of importing Microsoft […]

Database Concepts, 8e (Kroenke) Appendix C Getting Started with MySQL 5.7 Community Server 1) Users log into MySQL Workbench using the Connect to MySQL Server dialog box. Answer: TRUE Diff: 1 Page Ref: C-19 AACSB: Information Technology Chapter Obj: Learn […]

Database Concepts, 8e (Kroenke) Appendix B Getting Started with Oracle Database XE 1) Oracle Database XE uses Application Express to create new workspaces. Answer: TRUE Diff: 1 Page Ref: B-16 AACSB: Information Technology Chapter Obj: Learn how to create a […]

Database Concepts, 8e (Kroenke) Appendix A Getting Started with Microsoft SQL Server 2016 1) To start working with SQL Server 2016 in Windows 10, use the command Start | All Apps | Microsoft SQL Server 2016 | Microsoft SQL Server […]

48) A data mart differs from a data warehouse in these ways except ________. A) it has a smaller database B) it deals with a particular component or functional area of the business C) data mart users do not have […]

Database Concepts, 8e (Kroenke) Chapter 8 Data Warehouses, Business Intelligence Systems, and Big Data 1) NoSQL really stands for “Not only SQL.” Answer: TRUE Diff: 1 Page Ref: 511 AACSB: Information Technology Chapter Obj: Learn the basic concepts of Big […]

Database Concepts, 8e (Kroenke) Chapter 7 Database Processing Applications 1) When using Microsoft Access and IIS, the Web pages that access the database cannot be written using PHP. Answer: FALSE Diff: 1 Page Ref: 428 AACSB: Information Technology Chapter Obj: […]

Database Concepts, 8e (Kroenke) Chapter 6 Database Administration 1) Additional DBA responsibilities do not include ________. A) problem and error reporting B) requests of changes to existing systems C) controlling database configuration D) maintaining appropriate documentation E) editing E-R diagrams […]

35) To create a 1:1 relationship between two tables in Microsoft Access, the Indexed property of the foreign key column must be set to ________. Answer: Yes (No Duplicates) Diff: 3 Page Ref: 350 AACSB: Information Technology Chapter Obj: Know […]

Database Concepts, 8e (Kroenke) Chapter 5 Database Design 1) The technique for representing E-R relationships in the relational model is dependent on the minimum cardinality. Answer: FALSE Diff: 1 Page Ref: 325 AACSB: Information Technology Chapter Obj: Know how to […]

Database Concepts, 8e (Kroenke) Chapter 4 Data Modeling and the Entity-Relationship Model 1) One or more entities can be associated together in relationships. Answer: TRUE Diff: 2 Page Ref: 267 AACSB: Information Technology Chapter Obj: Know how to construct E-R […]

49) Microsoft Access SQL commands are run within the SQL View of a Query window. Answer: TRUE Diff: 1 Page Ref: 204 AACSB: Information Technology Chapter Obj: Learn basic SQL statements for creating database structures Classification: Concept 50) Microsoft Access […]

Database Concepts, 8e (Kroenke) Chapter 3 Structured Query Language 1) The result for SELECT statements in SQL is a relation unless the result is a single number. Answer: FALSE Diff: 1 Page Ref: 160 AACSB: Information Technology Chapter Obj: Learn […]

Database Concepts, 8e (Kroenke) Chapter 2 The Relational Model 1) A key must be unique. Answer: FALSE Diff: 1 Page Ref: 74 AACSB: Information Technology Chapter Obj: Learn basic relational terminology Classification: Concept 2) Ensuring that every value of a […]

Database Concepts, 8e (Kroenke) Chapter 1 Getting Started 1) Regarding Big Data, what does the term NoSQL really mean? A) No SQL used B) NortonOS Query Language C) Notational Query Language D) Non-Blocking Query Language E) Non-Relational Database Answer: E […]

68) Which statement regarding cease-and-desist orders issued by the FTC is FALSE? A) A cease-and-desist order requires that the deceptive or unfair practice by a business be stopped. B) An advertiser accused of deceptive advertising is entitled to legal representation […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 18 Social Impact, Responsibility, and Ethics: Is It Right? 1) ________ results when an external message drives people to feel a need or want to buy a product. A) […]

65) The goal of media optimization is to optimize ________. A) reach B) frequency C) engagement D) response rates E) the budget Answer: E Learning Objective: 17.4: Explain how the performance of media vehicles is evaluated. Difficulty: Moderate 66) Media […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 17 Evaluating IMC Effectiveness 1) Which of the following is most important for the evaluation of an IMC campaign? A) The campaign should be limited to one or two […]

70) Which approach to developing an international IMC campaign would most likely rely on a competition to determine the content of the campaign? A) centrally conceived B) bottom-up creativity C) local initiative D) standardized E) lead agency Answer: B Learning […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 16 IMC Management 1) Which of the following enables consumers to self-select themselves into a brand’s target market? A) total communication strategy B) 360-degree communication C) spherical marketing D) […]

68) On Wednesday nights, one TV hit commanded the highest advertising rates for the network TV season, charging advertisers $658,333 per 30 seconds. During one Wednesday in April, the hit show had almost 25 million viewers. Calculate CPM for this […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 15 Media Planning and Negotiation 1) Which of the following refers to information such as demographic profiles of current customers, responses to previous promotions, product sales and distribution patterns, […]

67) Inserting which of the following before a word in a tweet makes that word a category or topic than can be tracked? A) @ B) # C) ^ D) * E) → Answer: B Learning Objective: 14.3: Discuss what […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 14 Owned, Interactive, and Earned Media 1) As discussed in the chapter, ________ media are created and controlled by the organization that holds the brand. A) traditional B) owned […]

64) Movie theaters sell time at the beginning of their film showings for commercials called ________. A) participations B) captive showings C) selective showings D) trailers E) sponsorships Answer: D Learning Objective: 13.2: Explain the factors media planners consider when […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 13 Paid Media 1) Newspapers, magazines, brochures, and other printed surfaces are known as ________ media vehicles. A) broadcast B) narrowcast C) print D) directional E) interactive Answer: C […]

66) Fishing Gear sells a range of fishing products to outdoor enthusiasts and serious fishermen. Fishing Gear wants to reach its target market in a way that minimizes intrusiveness. Which of the following would be the best fit for Fishing […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 12 Media Basics 1) The term ________ refers to the way messages are delivered to a target audience. A) marketing B) engagement C) media D) broadcast E) reach Answer: […]

66) Previously recorded images—either video, still slides, or moving film—are known as ________. A) morphs B) stock footage C) tip-ins D) photostats E) clip art Answer: B Learning Objective: 11.4: Identify the essentials of video production. Difficulty: Easy 67) A […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 11 Visual Communication 1) Which of the following is NOT a reason to use visuals in advertising, based on the Facets Model of Effects? A) to anchor associations B) […]

70) Segments of action in a television commercial that occur in a single location are known as ________. A) scenes B) photoboards C) key frames D) storyboards E) scripts Answer: A Learning Objective: 10.3: Explain how to write for various […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 10 Promotional Writing 1) What is the most important word selection in marketing communication? A) headline B) slogan C) brand or corporate name D) mission statement E) display copy […]

70) Messages that ________ are designed to primarily affect attitudes and create beliefs. A) inform B) teach C) create brand association D) persuade E) remind Answer: D Learning Objective: 9.3: Identify key message strategy approaches. Difficulty: Moderate AACSB: Written and […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 9 The Creative Side 1) Which dimension of effective advertising represents the “art” part? A) strategic dimension B) personal dimension C) creative dimension D) media dimension E) audience dimension […]

68) Advertisements for Netflix, a provider of on-demand streaming videos, feature the slogan “Watch anytime, anywhere, instantly.” Which type of brand positioning does this most clearly indicate? A) preemptive position B) value position C) psychological position D) usage position E) […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 8 Strategic Planning 1) ________ is the process of identifying a problem, determining objectives, deciding upon strategies, and implementing tactics. A) Insight mining B) Situation analysis C) Strategic research […]

67) Which of the following psychographic segmentation tools uses ZIP codes to identify geographic clusters of lifestyle segments? A) MindBase B) PRIZM C) VALS D) SRI E) DMA Answer: B Learning Objective: 7.4: List several characteristics that are used to […]

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 7 Segmenting and Targeting the Audience 1) Which of the following is NOT a step in the consumer decision process? A) need recognition B) cognitive dissonance C) information search […]