48) When someone is determining how to express an idea, which stage of the communication
model are they engaging in?
A) Having an idea
B) Transmitting the message through a channel
C) Determining how the audience will respond to the message
D) Encoding the idea as a message
E) Producing the message in a transmittable medium
49) What is one of the goals of the sender when thinking about how an audience might respond
to the message?
A) That the receiver will provide verbal feedback
B) That the receiver will be able to encode the message
C) That the message can be transmitted through several channels
D) That technology will be used to improve the downward communication process
E) That the receiver will be motivated to respond
50) Within the context of social media, ________ refers to a sense of openness, of giving all
participants access to the information they need to understand the messages they are receiving.
A) transformation
B) transcendence
C) transparency
D) translucency
51) What is a communication medium?
A) The form a message will take
B) The appropriate length of a message
C) The communication channel used
D) The number of potential distractions a message might encounter
E) The identification of the audience preference in receiving messages
52) To actually receive a message, a person needs to do all of the following EXCEPT
A) comprehend the message.
B) sense the presence of the message.
C) select it from other competing messages.
D) perceive it as an actual message.
53) Which of the following is an example of a communication channel?
A) Email
B) Mobile phone
C) Letter
D) Memo
E) Twitter
54) The ________ is the form a message takes and the ________ is the system used to deliver
the message.
A) channel; medium
B) medium; channel
C) schema; pipeline
D) package; tunnel
55) Why is it important to get feedback from audience members after they receive a message?
A) To ensure the verbal and nonverbal messages are consistent
B) To help the audience remember the message
C) To evaluate the effectiveness of the message
D) To determine if the audience is motivated to respond
E) To ensure the message was decoded correctly
56) Which type of communication barrier could be the result of multitasking?
A) Channel breakdowns
B) Technology
C) Competing messages
D) Noise and distractions
E) Filters
57) Which of the following is one way an employee can minimize distractions created by
messages?
A) Respond to the message as soon as it is received
B) Delete all messages older than 2 weeks
C) Use short text messages whenever possible
D) Use headphones to minimize interruptions
E) Set aside specific times to deal with messages
58) Which of the following is one way to increase the chance that your message is received by
the audience?
A) Consider the audience’s expectations for delivery
B) Always send the message via email so there is a copy available
C) Call the audience to let them know a message is being sent
D) Copy leadership on the message
E) Minimize the use of spam filters
59) Which of the following is one way to help the audience understand your message?
A) Tell the audience what software you are using
B) Use images and designs your audience is familiar with
C) Tell the audience your goals and needs
D) Embed links to more detailed discussions about your topic
E) Tell the audience your expectations of them
60) The voice technology known as ________ converts human speech to computer commands.
A) speech synthesis
B) digital vocalics
C) vocal mnemonics
D) speech recognition
61) When crafting a message, which of these is a good way to demonstrate empathy?
A) Address the company’s needs
B) Send the message using multiple channels
C) Address the audience’s needs
D) Use familiar images
E) Tell the audience why they should care
62) In order for a message to be sent successfully, which of the following must happen?
A) There must be empathy for the audience
B) You must tell the audience what technology platform was used
C) Cultural beliefs have to match between the sender and the receiver
D) It must be decoded and meaning must be assigned
E) The audience must be moved to respond
63) Companies can use ________ to identify and capitalize on market opportunities that are
contained in large, complex, or dynamic sets of data.
A) telepresence
B) enterprise IM systems
C) data visualization
D) crowdsourcing
64) What takes place when a receiver distorts information to make it fit their “mental map” of
reality?
A) Ethics
B) Critical thinking
C) Cultural differences
D) Clarification
E) Selective perception
65) Which of these is a good tactic for a minimizing the influence of cultural and personal beliefs
when crafting a message?
A) By clarifying expectations
B) By incorporating vague concepts
C) By using selective perceptions
D) By incorporating cultural elements
E) By practicing empathy
66) How can a writer increase the chance that a message will be remembered and retrieved by
the receiver?
A) Incorporate the Internet of Things whenever possible
B) Be sensitive to the audience’s wants and needs
C) Tell the audience how the message fits their perception of reality
D) Develop the message based on cultural beliefs
E) Instruct the audience in proper decoding techniques
67) As a contemporary approach to business communication, the ________ is interactive,
conversational, and usually open to all who wish to participate.
A) reflexive communication model
B) computer-assisted communication model
C) social communication model
D) give-and-take communication model
68) Business communication that is interactive, conversational, and open to those who wish to
join follows which type of communication model?
A) Published
B) Broadcasted
C) Social
D) Passive
E) Reshaped
69) A barrier to communication can be caused by
A) the structure and culture of an organization.
B) the common habit of multitasking.
C) human or technological intervention between senders and receivers.
D) all of the above.
70) Which of the following is one of the ways businesses utilize the social communication
model?
A) By transmitting fixed messages about a brand
B) By limiting access to stakeholders
C) By incorporating a “we talk, you listen” model
D) By monitoring online discussions about the company
E) By allowing information to flow from the top of the organization
71) ________ is the process of transferring information and meaning between senders and
receivers.
A) Reflection
B) Projection
C) Communication
D) Illumination
72) Which of the following is a disadvantage of the social communication model?
A) Information flows in one direction
B) User needs cannot be addressed quickly
C) Excessive costs
D) The incorporation of hybrid approaches
E) Less distinction between professional and personal lives
73) The term ________ refers to groups that are affected by or have an interest in a company’s
actions.
A) coalitions
B) stakeholders
C) confederacies
D) partnerships
74) In order to increase the chances of successful message delivery, communicators should
consider audience expectations.
75) If a message is fact-based, it will not be interpreted based on culture or personal beliefs.
76) Human or technological interventions between the sender and the receiver can block or
distort messages.
77) The only thing a person needs to receive a message is technical compatibility with the person
who’s sending the message.
78) The more two people or two groups of people share experiences (personal, professional, and
cultural) the more likely it is that receivers will get the intended meanings senders encode into
their messages.
79) Discuss the 8 steps in the communication model.
80) What is meant by the expression “The Internet of Things (IoT)“?
81) Discuss the disadvantages of a social communication model and what companies are doing
to minimize those disadvantages.
82) Briefly explain the nature and importance of the final phase in the communication process.
83) Outline the eight steps of the communication process.
84) Describe four common types of communication barriers.
85) Briefly define Business Communication 2.0, and explain how it differs from a more
traditional approach to business communication.
86) Which of the following is one of the benefits of incorporating mobile communication in
business?
A) Increased employee productivity
B) Limited customer relationships
C) Better defined business partner parameters
D) Stronger written communication skills
E) More collaborative writing
87) Which of the following is one of the benefits of incorporating mobile communication in
business?
A) Increased levels of expectations
B) Closer relationships with customers and business partners
C) Integrated technology throughout the organization
D) More people have a say in every business matter
E) Strategic plans and documents can follow a more social model
88) Which of the following is the most common non-voice use of smartphones for business
professionals under age 40?
A) Collaborative writing
B) Reading
C) Email
D) GPS use
E) Web browsing
89) To respond to the increase in mobile technology use, what are some companies doing when
designing websites?
A) Adding additional links to their traditional website
B) Eliminating browsing features from websites
C) Incorporating key pads
D) Using a mobile-first approach
E) Making information available 24 hours per day
90) How does a mobile-first approach to websites affect their design?
A) Websites include more links and search features
B) Websites can be viewed on a PC then linked to tablets
C) Websites are incorporating more graphics
D) Websites are designed to be more colorful and interactive
E) Websites are designed for optimum viewing on smartphones and tablets
91) The ability to send vast amounts of data instantly, globally, and constantly is referred to as
A) radical connectivity.
B) the Internet of Things.
C) the Social Communication model.
D) digital information fluency.
E) horizontal communications.
92) Which of the following is one way utilizing mobile technology helps companies to reduce
costs and hire nontraditional employees?
A) By making it easier to consume content
B) By allowing telecommuting
C) By incorporating podcasts
D) By allowing text messaging grammar
E) By improving sensory and cognitive extensions