Basic Marketing Research: Using Microsoft Excel Data Analysis 3rd Edition

ANOVA is not an analysis of the standard deviations of the groups. Answer: TRUE Answer: TRUE Answer: TRUE In large-scale projects, and especially in cases in which the data entry is performed by a subcontractor, researchers utilize a data code book which identifies (1) the questions on the questionnaire, (2) the variable name or

Central location telephone interviewing is in many ways the research industry's standard. Answer: TRUE Answer: TRUE Answer: TRUE Choice of data collection method should be objective and not based on cultural or infrastructure considerations. Answer: FALSE Answer: FALSE Answer: FALSE In experimental design nomenclature, an E represents the experimental effect: that is, the change in the

Since its first completion, the ACS has been offering yearly estimates for geographic areas with a population of 75,000 or more. Answer: FALSE[/cpmembership] Answer: FALSE[/cpmembership] Answer: FALSE[/cpmembership] Conducting marketing research periodically allows management a method of monitoring company performance in order to spot problems early. Answer: TRUE Answer: TRUE Answer: TRUE The reason for using randomization

By far, the most commonly used level of confidence in marketing research is the 99% level corresponding to 2.58 standard errors. Answer: TRUE Answer: TRUE Answer: TRUE Summarization, generalizing, comparing and relating are the four functions of data analysis. Answer: TRUE Answer: TRUE Answer: TRUE Transition questions are simple and easy-to-answer questions that are used to

The most commonly used level of confidence when calculating a confidence interval is: A) 68% B) 90% C) 95% or 99% D) 100% E) none of the above; there can be no confidence since we are dealing with statistics Answer: C Answer: C Answer: C The stronger a relationship the: A) larger the absolute size of the correlation coefficient B)

Generalization is 'stronger" when we use larger samples. Answer: TRUE Answer: TRUE Answer: TRUE A scatter diagram plots data pairs in an x- and y-axis graph. Answer: TRUE Answer: TRUE Answer: TRUE We would use cross-tabulation if we wanted to assess the statistical significance of categorical relationships. Answer: TRUE Answer: TRUE Answer: TRUE Online or Internet surveys are popular

A variable description is a phrase or sentence that identifies the variable in more detail and refers to the question on the questionnaire. Answer: TRUE Answer: TRUE Answer: TRUE Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries. Answer: FALSE Answer:

Which of the following deals with the role of MIS? A) determine decision makers' information needs B) acquire the needed information C) distribute information to the decision makers in a form in which they can use it for decision making D) distribute information to the decision makers at a time when they can use

Data coding refers to the creation of a computer file that holds the raw data taken from all of the acceptable completed questionnaires. Answer: FALSE Answer: FALSE Answer: FALSE A CATI is a form of person-administered interview. Answer: FALSE Answer: FALSE Answer: FALSE The AMA's definition of marketing research is longer than your authors' because it

Since every research project is different, it is wise to develop a new and novel scale format to suit the particular needs of the existing situation. Answer: FALSE Answer: FALSE Answer: FALSE The creation of the introduction should entail just as much care and effort as the development of the questions on the

The statistician Tukey coined Type II errors as those made solving the wrong problem. Answer: FALSE Answer: FALSE Answer: FALSE The three basic question formats are: open-ended, categorical, and metric. Answer: TRUE Answer: TRUE Answer: TRUE The marketing intelligence system gathers information generated by internal reports, which includes order billing, receivables, inventory levels, stockouts, and so

Your XL Data Analyst software can generate random numbers for you. Answer: TRUE Answer: TRUE Answer: TRUE Although it is preferred, there does not have to be a variable label, or a unique, short, single-word description for that variable placed in the first row on the Data worksheet. Answer: FALSE Answer: FALSE Answer: FALSE The advantage

Since its first completion, the American Community Survey has been offering ________ estimates for geographic areas with a population of 65,000 or more, while geographic areas with populations of 20,000 or more can access ________-year estimates, and areas with populations less than 20,000 can access ________-year estimates beginning in 2010. A)

Discontinuous panels are sometimes called ________ panels. A) inquisitional B) repeatability C) population D) sample E) omnibus Answer: E Answer: E Answer: E According to your text, which of the following is NOT true regarding syndicated data? A) Syndicated data are collected in a standard format and made available to all subscribers. B) Syndicated data can include data such as

There are two options for confidence intervals: (1) the general case, and (2) findings-specific confidence intervals. Answer: TRUE Answer: TRUE Answer: TRUE Levels of measurement of a scale are: open-ended, categorical, and metric. Answer: TRUE Answer: TRUE Answer: TRUE The more evidence you have, the more precise you will be in your generalization. Answer: TRUE Answer: TRUE Answer:

Qualitative research involves collecting, analyzing, and interpreting data by observing what people do and say. Answer: TRUE Answer: TRUE Answer: TRUE Test marketing is the phrase commonly used to indicate an experiment, study or test that is conducted in a field setting. Answer: TRUE Answer: TRUE Answer: TRUE The formula holds that each cross-tabulation cell expected

An operational definition is necessary for a construct to be measured empirically. Answer: TRUE Answer: TRUE Answer: TRUE Categorical measures are the most difficult level of measurement to analyze. Answer: FALSE Answer: FALSE Answer: FALSE In a disguised survey, the respondent is not identified. Answer: FALSE Answer: FALSE Answer: FALSE Properly programmed, the computer-administered approach guarantees a 75% reduction in

The straight-line formula for a linear relationship is y=a + bx. Answer: TRUE Answer: TRUE Answer: TRUE Hypothesis testing is a statistical procedure used to accept or reject the hypothesis based on sample information. Answer: FALSE Answer: FALSE Answer: FALSE Secondary data is readily available for very few applications. Answer: FALSE Answer: FALSE Answer: FALSE A table of random numbers

The question "Don't you see problems with using your credit card for an online purchase?" is an example of a loaded question. Answer: FALSE Answer: FALSE Answer: FALSE Whenever there is an information gap that is relevant to the problem, the researcher and manager come to agree that the information needed to close the

Which step is right after question development in the Questionnaire Development Process? A) Determine research objectives B) Decide on data collection method C) Question evaluation D) Pretest E) Revise as needed Answer: C Answer: C Answer: C A(n) ________ is a break-off where the respondent stops answering in the middle of the questionnaire. A) incomplete response B) item omission C) nay-saying pattern D)

Hypotheses are used to generate theory and laws and they have no place in problem definition. Answer: FALSE Answer: FALSE Answer: FALSE The standard error of the percentage depends on two factors: the variability, denoted by p x q, and the sample size, n. Answer: TRUE Answer: TRUE Answer: TRUE When current information falls short of