D) Report the minimum and maximum unless the data are anchored by a scale such as a
5-point scale of agreement.
E) When reporting the average(s) of a scale, include a table footnote to describe the
scale (e.g., based on a scale where 1 = "poor" and 5 = "excellent").
Market research refers to________.
A) applying marketing research to a specific geographical marketing area
B) a process used by businesses to collect information used to make sound business
decisions and successfully manage the business
C) a process used by businesses to analyze and interpret information used to make
sound business decisions and successfully manage the business
D) the function that links the consumer, customer, and public to the marketer through
E) information used to identify and define marketing opportunities and problems
Over the years, the Top 50 firms have powered their growth largely by:
A) good contracts
B) commodities sharing