D) name, address, email address and products purchased
E) name, address, email address, products purchased and dates of purchase
Which of the following best represents the criteria discussed by your authors to be used
in selection of a test market city?
A) representativeness, isolation and cost
B) representativeness, existing company presence, control of promotion
C) representativeness, isolation and control of distribution and promotion
D) representativeness, cost and control of competitor's intelligence
E) representativeness, cost and ability to meet the federal codes regulating test markets
The ________ format asks respondents to indicate their degree of agreement or
disagreement with a statement.
A) l-Lifestyle statement inventory
B) semantic differential
C) constant sum scale
D) Likert scale