A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and
techniques that assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing,
receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems
Which of the following statements best describes the state of the marketing research
industry in the 1950s?
A) There was "no sense of industry."
B) Marketing research was needed for survival.
C) There were quite large "behemoths" that operated around the globe with revenues in
excess of $1 billion.
D) The industry was composed of many small, privately owned firms that didn't report
E) both A and D